County profile · Nevada
Elko County, NV market data
How Elko County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 54,815
- +2.1% since 2020
- Households
- 19,627
- Median household income
- $86,487
- +6.5% vs. 2015–2019, before inflation
- Median home value
- $301,400
- Jobs located here
- 22,857
- Highest market score
- 81
- Martial arts and dance studios, #34 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Elko County by name and distance, and the households and spending within reach. Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Elko County has an estimated 54,815 people and 19,627 households. Between 2020 and 2025, the population of Elko County grew 2.1%, slower than the U.S. (+3.1%). Median household income in Elko County is $86,487, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 6.5%, before inflation.
Relative to the U.S., household spending in Elko County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (88).
Of the business types scored in Elko County, martial arts and dance studios (81), pet businesses (80) and pet grooming and boarding businesses (79) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #34 of 1,334 scored counties.
Elko County is part of the Elko area. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for insurance agencies (44% below the U.S. rate).
All 56 business types in Elko County
Highest Groundwork market score first. Each score compares Elko County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 81 | #34 of 1,334 | 6 | 3.1 | $3.5M | 175 | Under 3 |
| Pet businesses | 80 | #67 of 2,200 | 13 | 6.6 | $1.5M | 169 | 8 |
| Pet grooming and boarding | 79 | #73 of 1,461 | 5 | 2.5 | $3.9M | 152 | 3 |
| Car washes and detailing | 77 | #98 of 1,451 | 7 | 3.6 | $3.3M | 131 | Under 3 |
| Gyms, studios and classes | 77 | #112 of 2,088 | 25 | 12.7 | $846K | 128 | 5 |
| Child care and preschools | 77 | #124 of 1,611 | 7 | 3.6 | $1.9M | 185 | 10 |
| Nail salons | 76 | #71 of 1,328 | 6 | 3.1 | $3.3M | 198 | Under 3 |
| HVAC and plumbing | 74 | #135 of 1,707 | 9 | 4.6 | $6.1M | 128 | 11 |
| Veterinarians | 73 | #213 of 1,485 | 6 | 3.1 | $3.2M | 118 | 5 |
| Home repair trades | 72 | #156 of 2,057 | 17 | 8.7 | $3.2M | 133 | 24 |
| Salons, barbers and spas | 71 | #272 of 2,385 | 69 | 35.2 | $288K | 135 | 8 |
| Insurance agencies | 70 | #458 of 2,272 | 17 | 8.7 | $2.4M | 195 | 14 |
| Hair salons | 68 | #376 of 2,339 | 43 | 21.9 | $462K | 107 | 5 |
| Spas and skin care | 67 | #307 of 1,769 | 15 | 7.6 | $1.3M | 151 | Under 3 |
| Roofing and gutters | 65 | #246 of 1,177 | 5 | 2.5 | $11M | 130 | Under 3 |
| Auto repair shops | 65 | #514 of 2,378 | 34 | 17.3 | $677K | 152 | 27 |
| Gyms | 64 | #403 of 1,792 | 17 | 8.7 | $1.2M | 96 | 5 |
| Auto repair and car care | 63 | #607 of 2,401 | 60 | 30.6 | $384K | 143 | 39 |
| Pizza | 61 | #608 of 2,090 | 13 | 6.6 | $6M | 118 | 42 |
| Grocery stores | 61 | #637 of 2,070 | 8 | 4.1 | $14.9M | 161 | 13 |
| Primary care and pediatrics | 60 | #520 of 1,656 | 13 | 6.6 | $1.9M | 109 | 20 |
| Sit-down restaurants | 59 | #788 of 2,405 | 110 | 56.0 | $709K | 107 | 29 |
| Lawn, cleaning and pest control | 58 | #551 of 1,771 | 12 | 6.1 | $2.1M | 127 | 33 |
| Tire shops | 57 | #597 of 1,530 | 8 | 4.1 | $2.9M | 115 | 6 |
| Bakeries and dessert shops | 57 | #647 of 1,889 | 15 | 7.6 | $5.2M | 125 | 15 |
| Convenience stores | 55 | #953 of 2,261 | 23 | 11.7 | $5.2M | 66 | 5 |
| Grocery and convenience stores | 54 | #1,023 of 2,402 | 38 | 19.4 | $3.1M | 93 | 18 |
| Chiropractors | 53 | #657 of 1,490 | 11 | 5.6 | $2.3M | 96 | 6 |
| Real estate agents and brokers | 52 | #961 of 2,176 | 56 | 28.5 | Index only | 115 | 15 |
| Clothing and shoe stores | 50 | #1,047 of 2,087 | 24 | 12.2 | $1.5M | 116 | 13 |
| Clothing, shoes and laundry | 49 | #1,157 of 2,210 | 32 | 16.3 | $1.1M | 125 | 16 |
| Optometrists and eye care | 48 | #731 of 1,302 | 9 | 4.6 | $2.8M | 90 | 4 |
| Real estate | 47 | #1,239 of 2,229 | 71 | 36.2 | Index only | 114 | 32 |
| Restaurants and cafes | 46 | #1,365 of 2,405 | 228 | 116.2 | $342K | 92 | 86 |
| Doctors, dentists and clinics | 45 | #1,415 of 2,394 | 135 | 68.8 | $187K | 123 | 67 |
| Mortgage brokers and lenders | 44 | #543 of 887 | 8 | 4.1 | Index only | 113 | 9 |
| Dentists and orthodontists | 43 | #1,188 of 1,886 | 23 | 11.7 | $1.1M | 112 | 21 |
| Coffee shops and cafes | 43 | #1,282 of 2,063 | 24 | 12.2 | $3.3M | 88 | 15 |
| Gas stations | 39 | #1,643 of 2,358 | 49 | 25.0 | $1.2M | 50 | 26 |
| Physical therapy | 37 | #1,054 of 1,422 | 13 | 6.6 | $1.9M | 81 | 12 |
| Fast food and sandwich shops | 37 | #1,631 of 2,222 | 43 | 21.9 | $1.8M | 59 | 42 |
| House cleaning | 26 | #778 of 847 | 6 | 3.1 | $4.3M | 67 | 17 |
| Barbershops | Not scored | Not scored | 4 | 2.0 | $5M | 263 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 2.0 | Index only | 33 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.5 | $7.7M | 249 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $18.3M | 152 | 13 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.5 | $8.5M | 292 | 16 |
| Pest control | Not scored | Not scored | 3 | 1.5 | $8.5M | 84 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 211 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.5 | $8.4M | 34 | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $17.7M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $11.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $9.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $10.6M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $35.3M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.5 | $2.1M | Too few | Under 3 |
Household spending in Elko County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23M | $1,172 | 122 |
| Gasoline and other fuels | $59M | $3,005 | 116 |
| Food away from home | $78M | $3,974 | 98 |
| Groceries | $119.4M | $6,083 | 96 |
| Personal care products and services | $19.9M | $1,011 | 101 |
| Child care and other personal services | $13M | $660 | 114 |
| Memberships, classes and admissions | $21.2M | $1,078 | 110 |
| Medical and dental services | $25.3M | $1,287 | 100 |
| Pets | $19.3M | $986 | 108 |
| Clothing, shoes and related services | $35.3M | $1,799 | 88 |
| Vehicle insurance | $41.6M | $2,119 | 108 |
| Home repairs, maintenance and insurance | $54.9M | $2,796 | 93 |
| Lawn care, cleaning and other household services | $25.6M | $1,306 | 92 |
| Rent and homeowner costs | $351.3M | $17,900 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Elko County
- Population, 2025 estimate
- 54,815+2.1% since 2020
- Households
- 19,627
- Median age
- 36.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 17,173 sq. mi.
- People per square mile
- 3
- Median household income
- $86,487+6.5% vs. 2015–2019, before inflation
- Average household income
- $101,650
- Median home value
- $301,400
- Jobs located here
- 22,857
- Daytime population
- 52,062Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Elko County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Elko County, NV growing?
Population estimates put Elko County at 54,815 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 19,627 households. Median household income rose 6.5% from the 2015–2019 survey, before inflation.
How much do households in Elko County, NV spend?
Households in Elko County spend about $351.3M a year on rent and homeowner costs, $119.4M on groceries and $78M on food away from home. Set against the U.S., households in Elko County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (88).
Which business types have the highest market scores in Elko County, NV?
The highest Groundwork market scores in Elko County are for martial arts and dance studios (81), pet businesses (80) and pet grooming and boarding businesses (79). Elko County ranks #34 of 1,334 scored counties for martial arts and dance studios.
How does Elko County, NV compare with the U.S.?
The median household income in Elko County is $86,487 a year, 7% above the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $301,400, against $332,700 for the U.S. For its number of households, Elko County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for insurance agencies (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Elko County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Elko County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Elko County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.