Metro area profile · Nevada
Reno, NV metro area market data
How the Reno metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 578,734
- +5.0% since 2020
- Households
- 224,933
- Median household income
- $87,485
- Median home value
- $502,300
- Jobs located here
- 274,907
- Highest market score
- 91
- Barbershops, #2 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Reno metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Reno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Reno metro area has an estimated 578,734 people and 224,933 households. Between 2020 and 2025, the population of the Reno metro area grew 5.0%, faster than the U.S. (+3.1%). Median household income in the Reno metro area is $87,485, 8% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Reno metro area runs highest on child care and other personal services (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (92).
Of the business types scored in the Reno metro area, barbershops (91), child care centers and preschools (87) and gas stations (82) have the highest Groundwork market scores. For barbershops, that ranks #2 of 387 scored metro areas.
The Reno metro area takes in 3 counties: Washoe County, Lyon County and Storey County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.1 times the U.S. rate) and lowest for funeral homes (57% below the U.S. rate).
All 56 business types in the Reno metro area
Highest Groundwork market score first. Each score compares the Reno metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 91 | #2 of 387 | 51 | 2.3 | $4.7M | 248 | 4 |
| Child care and preschools | 87 | #7 of 387 | 102 | 4.5 | $1.6M | 161 | 94 |
| Gas stations | 82 | #11 of 387 | 156 | 6.9 | $4.1M | 170 | 133 |
| Grocery stores | 79 | #23 of 387 | 106 | 4.7 | $13.2M | 143 | 72 |
| Veterinarians | 78 | #27 of 384 | 75 | 3.3 | $3.1M | 114 | 50 |
| Funeral homes | 77 | #38 of 377 | 21 | 0.9 | $1.5M | 215 | 14 |
| Oil change and quick lube | 76 | #24 of 290 | 15 | 0.7 | $16.7M | 122 | 13 |
| Roofing and gutters | 73 | #27 of 381 | 49 | 2.2 | $13.6M | 161 | 44 |
| HVAC and plumbing | 72 | #38 of 387 | 115 | 5.1 | $5.8M | 122 | 183 |
| Nail salons | 71 | #34 of 387 | 113 | 5.0 | $2.1M | 126 | 30 |
| Salons, barbers and spas | 70 | #26 of 387 | 953 | 42.4 | $250K | 117 | 213 |
| Grocery and convenience stores | 70 | #57 of 387 | 335 | 14.9 | $4.2M | 124 | 148 |
| Tire shops | 70 | #62 of 386 | 72 | 3.2 | $3.5M | 139 | 38 |
| Hair salons | 69 | #39 of 387 | 500 | 22.2 | $476K | 111 | 123 |
| Home repair trades | 69 | #47 of 387 | 227 | 10.1 | $2.9M | 121 | 399 |
| Auto repair shops | 69 | #56 of 387 | 452 | 20.1 | $556K | 125 | 261 |
| Pet businesses | 69 | #56 of 387 | 247 | 11.0 | $943K | 107 | 128 |
| Collision repair and body shops | 69 | #63 of 381 | 56 | 2.5 | $4.5M | 146 | 69 |
| Pizza | 69 | #67 of 387 | 150 | 6.7 | $6.2M | 123 | 464 |
| Pet grooming and boarding | 68 | #58 of 386 | 76 | 3.4 | $3.1M | 120 | 53 |
| Auto repair and car care | 68 | #66 of 387 | 772 | 34.3 | $325K | 121 | 377 |
| Sit-down restaurants | 67 | #68 of 387 | 1,216 | 54.1 | $770K | 116 | 410 |
| Bakeries and dessert shops | 66 | #67 of 387 | 180 | 8.0 | $5.2M | 126 | 173 |
| Car washes and detailing | 66 | #73 of 387 | 87 | 3.9 | $2.9M | 115 | 44 |
| Laundromats | 66 | #85 of 364 | 30 | 1.3 | $14.2M | 113 | 9 |
| Gyms | 65 | #64 of 387 | 177 | 7.9 | $1.5M | 117 | 92 |
| Fast food and sandwich shops | 65 | #103 of 387 | 294 | 13.1 | $3.2M | 104 | 464 |
| Home inspectors | 64 | #47 of 243 | 14 | 0.6 | Index only | 114 | 16 |
| Gyms, studios and classes | 64 | #68 of 387 | 364 | 16.2 | $740K | 112 | 162 |
| Physical therapy | 63 | #101 of 386 | 118 | 5.2 | $2.6M | 107 | 82 |
| Martial arts and dance studios | 62 | #84 of 387 | 124 | 5.5 | $2.2M | 108 | 70 |
| Restaurants and cafes | 62 | #118 of 387 | 2,387 | 106.1 | $392K | 106 | 1,028 |
| Primary care and pediatrics | 61 | #114 of 387 | 136 | 6.0 | $2.2M | 125 | 394 |
| Landscaping and lawn care | 60 | #132 of 385 | 98 | 4.4 | $3.1M | 107 | 247 |
| Spas and skin care | 59 | #109 of 387 | 262 | 11.6 | $909K | 104 | 49 |
| Clothing and shoe stores | 59 | #138 of 387 | 304 | 13.5 | $1.4M | 110 | 166 |
| Convenience stores | 59 | #141 of 387 | 166 | 7.4 | $8.5M | 107 | 76 |
| Chiropractors | 58 | #129 of 386 | 124 | 5.5 | $2.4M | 102 | 65 |
| Optometrists and eye care | 57 | #128 of 386 | 90 | 4.0 | $3.4M | 108 | 46 |
| Clothing, shoes and laundry | 57 | #153 of 387 | 434 | 19.3 | $979K | 111 | 199 |
| Pest control | 54 | #147 of 345 | 31 | 1.4 | $9.9M | 97 | 34 |
| Urgent care and walk-in clinics | 53 | #84 of 197 | 12 | 0.5 | $25.3M | 103 | 27 |
| Yoga, Pilates and fitness studios | 53 | #136 of 347 | 63 | 2.8 | $4.3M | 105 | 92 |
| Dry cleaners | 51 | #146 of 272 | 23 | 1.0 | $18.5M | 118 | 24 |
| Electricians | 51 | #187 of 383 | 63 | 2.8 | $10.6M | 88 | 172 |
| Lawn, cleaning and pest control | 50 | #180 of 387 | 203 | 9.0 | $1.5M | 90 | 501 |
| Coffee shops and cafes | 50 | #197 of 387 | 276 | 12.3 | $3.4M | 92 | 150 |
| Dentists and orthodontists | 49 | #193 of 387 | 300 | 13.3 | $1M | 103 | 250 |
| Doctors, dentists and clinics | 46 | #221 of 387 | 2,236 | 99.4 | $136K | 89 | 864 |
| Insurance agencies | 45 | #222 of 387 | 406 | 18.0 | $1.1M | 87 | 218 |
| Property management | 45 | #231 of 374 | 94 | 4.2 | Index only | 80 | 161 |
| Pet stores | 43 | #250 of 382 | 68 | 3.0 | $3.4M | 76 | 25 |
| Real estate agents and brokers | 40 | #287 of 387 | 1,025 | 45.6 | Index only | 75 | 381 |
| Real estate | 39 | #297 of 387 | 1,330 | 59.1 | Index only | 73 | 716 |
| House cleaning | 33 | #318 of 375 | 74 | 3.3 | $4.2M | 65 | 220 |
| Mortgage brokers and lenders | 33 | #341 of 373 | 197 | 8.8 | Index only | 55 | 94 |
Household spending in the Reno metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $251.2M | $1,117 | 117 |
| Gasoline and other fuels | $632.1M | $2,810 | 108 |
| Food away from home | $936.2M | $4,162 | 102 |
| Groceries | $1.4B | $6,242 | 99 |
| Personal care products and services | $238M | $1,058 | 105 |
| Child care and other personal services | $164.7M | $732 | 126 |
| Memberships, classes and admissions | $269.2M | $1,197 | 122 |
| Medical and dental services | $303.7M | $1,350 | 105 |
| Pets | $232.8M | $1,035 | 114 |
| Clothing, shoes and related services | $425.1M | $1,890 | 92 |
| Vehicle insurance | $445.8M | $1,982 | 101 |
| Home repairs, maintenance and insurance | $665.9M | $2,961 | 98 |
| Lawn care, cleaning and other household services | $308.4M | $1,371 | 97 |
| Rent and homeowner costs | $4.2B | $18,626 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Reno metro area
- Population, 2025 estimate
- 578,734+5.0% since 2020
- Households
- 224,933
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 8,583 sq. mi.
- People per square mile
- 66
- Median household income
- $87,485
- Average household income
- $118,079
- Median home value
- $502,300
- Jobs located here
- 274,907
- Daytime population
- 561,282Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Reno metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Reno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Reno metro area 3
- Washoe County, NV497,200 people
- Lyon County, NV61,680 people
- Storey County, NV4,140 people
Other markets based in Nevada 7
- Las Vegas-Henderson-North Las Vegas, NV metro area2,329,548 people
- Carson City, NV metro area58,384 people
- Elko, NV area55,632 people
- Pahrump, NV area54,344 people
- Gardnerville Ranchos, NV-CA area51,239 people
- Fallon, NV area25,805 people
- Winnemucca, NV area17,289 people
Questions
How fast is the Reno, NV metro area growing?
Population estimates put the Reno metro area at 578,734 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 224,933 households.
How much do households in the Reno, NV metro area spend?
Households in the Reno metro area spend about $4.2B a year on rent and homeowner costs, $1.4B on groceries and $936.2M on food away from home. Set against the U.S., households in the Reno metro area spend the most on child care and other personal services (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (92).
Which business types have the highest market scores in the Reno, NV metro area?
The highest Groundwork market scores in the Reno metro area are for barbershops (91), child care centers and preschools (87) and gas stations (82). The Reno metro area ranks #2 of 387 scored metro areas for barbershops.
How does the Reno, NV metro area compare with the U.S.?
The median household income in the Reno metro area is $87,485 a year, 8% above the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $502,300, against $332,700 for the U.S. For its number of households, the Reno metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.1 times the U.S. rate) and the fewest for funeral homes (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Reno metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Reno metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Reno metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Reno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.