Small-town market profile · Nevada
Fallon, NV area market data
Population, household spending and competition for 56 business types in the Fallon area, each scored against other small-town markets.
- Population, 2025
- 25,851
- +1.1% since 2020
- Households
- 9,516
- Median household income
- $79,163
- +36.9% vs. 2015–2019, before inflation
- Median home value
- $329,900
- Jobs located here
- 8,037
- Highest market score
- 86
- Gas stations, #8 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Fallon area by name and distance, and the households and spending within reach. Or open the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 25,851 people live in the Fallon area, in 9,516 households. Population estimates put the population change in the Fallon area from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). The median household income in the Fallon area is $79,163 a year, 2% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Fallon area spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in the Fallon area are for gas stations (86), real estate agents and brokers (80) and bakeries and dessert shops (80). The Fallon area ranks #8 of 536 scored small-town markets for gas stations.
The Fallon area is made up of one county, Churchill County. For its number of households, the Fallon area has the most map listings, relative to the U.S., for grocery and convenience stores (68% above the U.S. rate) and the fewest for real estate agents and brokers (55% below the U.S. rate).
All 56 business types in the Fallon area
Highest Groundwork market score first. Each score compares the Fallon area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 86 | #8 of 536 | 10 | 10.5 | $2.9M | 123 | 5 |
| Real estate agents and brokers | 80 | #10 of 533 | 13 | 13.7 | Index only | 234 | 3 |
| Bakeries and dessert shops | 80 | #13 of 507 | 5 | 5.3 | $7.2M | 174 | Under 3 |
| Real estate | 78 | #18 of 536 | 17 | 17.9 | Index only | 226 | 6 |
| Sit-down restaurants | 74 | #49 of 538 | 42 | 44.1 | $857K | 129 | 15 |
| Insurance agencies | 74 | #73 of 537 | 9 | 9.5 | $2.3M | 185 | 7 |
| Primary care and pediatrics | 70 | #80 of 458 | 5 | 5.3 | $2.4M | 133 | 7 |
| Clothing and shoe stores | 68 | #110 of 536 | 7 | 7.4 | $2.3M | 185 | Under 3 |
| Clothing, shoes and laundry | 67 | #116 of 536 | 11 | 11.6 | $1.5M | 170 | Under 3 |
| Doctors, dentists and clinics | 67 | #121 of 538 | 60 | 63.1 | $198K | 130 | 16 |
| Home repair trades | 65 | #97 of 526 | 10 | 10.5 | $2.6M | 107 | 14 |
| Auto repair and car care | 65 | #120 of 538 | 36 | 37.8 | $320K | 119 | 21 |
| HVAC and plumbing | 63 | #106 of 476 | 6 | 6.3 | $4.3M | 91 | 7 |
| Child care and preschools | 63 | #122 of 454 | 6 | 6.3 | $962K | 96 | 6 |
| Spas and skin care | 63 | #123 of 504 | 8 | 8.4 | $1.2M | 132 | Under 3 |
| Restaurants and cafes | 62 | #152 of 538 | 91 | 95.6 | $396K | 107 | 41 |
| Salons, barbers and spas | 60 | #153 of 538 | 41 | 43.1 | $226K | 106 | 5 |
| Auto repair shops | 57 | #199 of 538 | 27 | 28.4 | $426K | 96 | 13 |
| Pizza | 56 | #187 of 520 | 7 | 7.4 | $5.1M | 101 | 24 |
| Pet businesses | 56 | #196 of 527 | 12 | 12.6 | $745K | 85 | 8 |
| Collision repair and body shops | 55 | #154 of 387 | 5 | 5.3 | $2.3M | 75 | Under 3 |
| Gyms, studios and classes | 55 | #206 of 535 | 14 | 14.7 | $688K | 104 | 8 |
| Dentists and orthodontists | 55 | #216 of 526 | 7 | 7.4 | $1.7M | 172 | 9 |
| Lawn, cleaning and pest control | 52 | #222 of 481 | 9 | 9.5 | $1.3M | 80 | 9 |
| Grocery stores | 52 | #253 of 506 | 8 | 8.4 | $7.1M | 76 | Under 3 |
| Coffee shops and cafes | 51 | #258 of 529 | 12 | 12.6 | $3M | 81 | Under 3 |
| Gyms | 49 | #266 of 506 | 9 | 9.5 | $1.1M | 82 | 5 |
| Hair salons | 48 | #303 of 538 | 27 | 28.4 | $343K | 80 | 4 |
| Physical therapy | 47 | #231 of 400 | 6 | 6.3 | $2M | 82 | Under 3 |
| Optometrists and eye care | 47 | #235 of 400 | 5 | 5.3 | $2.4M | 76 | Under 3 |
| Fast food and sandwich shops | 43 | #343 of 537 | 16 | 16.8 | $2.2M | 74 | 24 |
| Convenience stores | 43 | #352 of 529 | 12 | 12.6 | $4.7M | 60 | 5 |
| Grocery and convenience stores | 40 | #386 of 538 | 30 | 31.5 | $1.9M | 56 | 7 |
| Chiropractors | Not scored | Not scored | 4 | 4.2 | $3M | 124 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.2 | $6.5M | 54 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $3M | 103 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.2 | $2.2M | 88 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.2 | $2.9M | 115 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 4.2 | $2.4M | 59 | 5 |
| Barbershops | Not scored | Not scored | 3 | 3.2 | $3.1M | 164 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $3.1M | 185 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.2 | $4M | 39 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.2 | $3M | 66 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $3M | 109 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.1 | $802K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.1 | $6M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $16.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $16.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.1 | $9.6M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $11.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Fallon area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.5M | $1,209 | 126 |
| Gasoline and other fuels | $29.4M | $3,093 | 119 |
| Food away from home | $36M | $3,783 | 93 |
| Groceries | $56.5M | $5,938 | 94 |
| Personal care products and services | $9.3M | $974 | 97 |
| Child care and other personal services | $5.8M | $606 | 104 |
| Memberships, classes and admissions | $9.6M | $1,012 | 103 |
| Medical and dental services | $11.9M | $1,247 | 97 |
| Pets | $8.9M | $939 | 103 |
| Clothing, shoes and related services | $16.4M | $1,726 | 84 |
| Vehicle insurance | $20.9M | $2,194 | 112 |
| Home repairs, maintenance and insurance | $25.9M | $2,726 | 90 |
| Lawn care, cleaning and other household services | $12M | $1,264 | 89 |
| Rent and homeowner costs | $166.1M | $17,460 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fallon area
- Population, 2025 estimate
- 25,851+1.1% since 2020
- Households
- 9,516
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 4,950 sq. mi.
- People per square mile
- 5
- Median household income
- $79,163+36.9% vs. 2015–2019, before inflation
- Average household income
- $94,538
- Median home value
- $329,900
- Jobs located here
- 8,037
- Daytime population
- 22,681Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fallon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fallon area 1
- Churchill County, NV25,805 people
Other markets based in Nevada 7
- Las Vegas-Henderson-North Las Vegas, NV metro area2,329,548 people
- Reno, NV metro area563,020 people
- Carson City, NV metro area58,384 people
- Elko, NV area55,632 people
- Pahrump, NV area54,344 people
- Gardnerville Ranchos, NV-CA area51,239 people
- Winnemucca, NV area17,289 people
Questions
How fast is the Fallon, NV area growing?
Population estimates put the Fallon area at 25,851 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,516 households. Against the 2015–2019 survey, median household income rose 36.9%, before inflation.
How much do households in the Fallon, NV area spend?
Households in the Fallon area spend about $166.1M a year on rent and homeowner costs, $56.5M on groceries and $36M on food away from home. Relative to the U.S., household spending in the Fallon area runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in the Fallon, NV area?
Of the business types scored in the Fallon area, gas stations (86), real estate agents and brokers (80) and bakeries and dessert shops (80) have the highest Groundwork market scores. For gas stations, that ranks #8 of 536 scored small-town markets.
How does the Fallon, NV area compare with the U.S.?
Median household income in the Fallon area is $79,163, 2% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $329,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (68% above the U.S. rate) and lowest for real estate agents and brokers (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in the Fallon area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fallon area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fallon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.