County profile · Nevada
Carson City, NV market data
Population, household spending and competition for 56 business types in Carson City, each scored against other counties.
- Population, 2025
- 58,571
- −0.2% since 2020
- Households
- 23,692
- Median household income
- $72,355
- +29.9% vs. 2015–2019, before inflation
- Median home value
- $453,000
- Jobs located here
- 29,300
- Highest market score
- 64
- Grocery stores, #561 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Carson City by name and distance, and the households and spending within reach. Or open the report at the center of Carson City. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 58,571 people live in Carson City, in 23,692 households. Population estimates put the population change in Carson City from 2020 to 2025 at −0.2%, against +3.1% for the U.S. The median household income in Carson City is $72,355 a year, 10% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Carson City spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in Carson City are for grocery stores (64), veterinarians (62) and barbershops (61). Carson City ranks #561 of 2,070 scored counties for grocery stores.
Carson City is part of the Carson City metro area. For its number of households, Carson City has the most map listings, relative to the U.S., for electricians (twice the U.S. rate) and the fewest for primary care and pediatric clinics (42% below the U.S. rate).
All 56 business types in Carson City
Highest Groundwork market score first. Each score compares Carson City with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 64 | #561 of 2,070 | 11 | 4.6 | $12.7M | 136 | 8 |
| Veterinarians | 62 | #450 of 1,485 | 7 | 3.0 | $3.1M | 115 | 7 |
| Barbershops | 61 | #420 of 1,356 | 8 | 3.4 | $2.8M | 151 | Under 3 |
| Gas stations | 60 | #747 of 2,358 | 26 | 11.0 | $2.5M | 105 | 17 |
| Child care and preschools | 58 | #593 of 1,611 | 12 | 5.1 | $1.2M | 118 | 16 |
| Clothing and shoe stores | 53 | #927 of 2,087 | 25 | 10.6 | $1.6M | 128 | 8 |
| Primary care and pediatrics | 51 | #797 of 1,656 | 10 | 4.2 | $2.9M | 164 | 50 |
| HVAC and plumbing | 49 | #886 of 1,707 | 13 | 5.5 | $5M | 104 | 23 |
| Gyms, studios and classes | 49 | #1,129 of 2,088 | 46 | 19.4 | $510K | 77 | 7 |
| Property management | 48 | #478 of 910 | 8 | 3.4 | Index only | 92 | 10 |
| Grocery and convenience stores | 48 | #1,277 of 2,402 | 42 | 17.7 | $3.3M | 98 | 20 |
| Pizza | 47 | #1,141 of 2,090 | 19 | 8.0 | $4.6M | 91 | 48 |
| Convenience stores | 47 | #1,225 of 2,261 | 19 | 8.0 | $7.3M | 93 | 12 |
| Nail salons | 46 | #806 of 1,328 | 13 | 5.5 | $1.8M | 105 | Under 3 |
| Yoga, Pilates and fitness studios | 45 | #482 of 777 | 7 | 3.0 | $3.4M | 83 | 7 |
| Martial arts and dance studios | 45 | #823 of 1,334 | 14 | 5.9 | $1.7M | 83 | Under 3 |
| Gyms | 44 | #1,138 of 1,792 | 25 | 10.6 | $939K | 72 | 7 |
| Clothing, shoes and laundry | 44 | #1,336 of 2,210 | 40 | 16.9 | $1M | 115 | 13 |
| Pet businesses | 42 | #1,435 of 2,200 | 35 | 14.8 | $623K | 71 | 16 |
| Roofing and gutters | 40 | #805 of 1,177 | 7 | 3.0 | $9.2M | 109 | 11 |
| Landscaping and lawn care | 40 | #993 of 1,493 | 10 | 4.2 | $3M | 102 | 43 |
| Spas and skin care | 38 | #1,331 of 1,769 | 31 | 13.1 | $735K | 84 | 5 |
| Pet grooming and boarding | 37 | #1,047 of 1,461 | 16 | 6.8 | $1.4M | 54 | 6 |
| Home repair trades | 36 | #1,654 of 2,057 | 32 | 13.5 | $2M | 83 | 52 |
| Tire shops | 35 | #1,143 of 1,530 | 14 | 5.9 | $1.8M | 72 | 7 |
| Bakeries and dessert shops | 35 | #1,471 of 1,889 | 24 | 10.1 | $3.7M | 89 | 18 |
| Coffee shops and cafes | 35 | #1,586 of 2,063 | 30 | 12.7 | $2.9M | 79 | 15 |
| Collision repair and body shops | 33 | #1,035 of 1,327 | 10 | 4.2 | $2.5M | 82 | 13 |
| Lawn, cleaning and pest control | 33 | #1,468 of 1,771 | 19 | 8.0 | $1.6M | 93 | 70 |
| Real estate agents and brokers | 32 | #1,977 of 2,176 | 101 | 42.6 | Index only | 74 | 29 |
| Fast food and sandwich shops | 31 | #1,824 of 2,222 | 48 | 20.3 | $1.8M | 60 | 48 |
| Real estate | 31 | #2,049 of 2,229 | 123 | 51.9 | Index only | 77 | 55 |
| Salons, barbers and spas | 31 | #2,111 of 2,385 | 134 | 56.6 | $170K | 80 | 25 |
| Car washes and detailing | 30 | #1,210 of 1,451 | 15 | 6.3 | $1.7M | 67 | 6 |
| Auto repair shops | 29 | #2,050 of 2,378 | 72 | 30.4 | $351K | 79 | 39 |
| Oil change and quick lube | 28 | #417 of 479 | 5 | 2.1 | $5.1M | 37 | Under 3 |
| Mortgage brokers and lenders | 28 | #810 of 887 | 14 | 5.9 | Index only | 75 | 11 |
| Pet stores | 28 | #814 of 974 | 9 | 3.8 | $2.4M | 54 | 3 |
| Electricians | 27 | #1,032 of 1,160 | 12 | 5.1 | $5.4M | 45 | 18 |
| Physical therapy | 27 | #1,252 of 1,422 | 19 | 8.0 | $1.5M | 64 | 12 |
| Chiropractors | 27 | #1,334 of 1,490 | 19 | 8.0 | $1.5M | 64 | 11 |
| Sit-down restaurants | 27 | #2,153 of 2,405 | 159 | 67.1 | $555K | 84 | 66 |
| Hair salons | 26 | #2,122 of 2,339 | 80 | 33.8 | $285K | 66 | 20 |
| Restaurants and cafes | 26 | #2,161 of 2,405 | 307 | 129.6 | $287K | 78 | 129 |
| Auto repair and car care | 25 | #2,174 of 2,401 | 132 | 55.7 | $192K | 71 | 53 |
| Insurance agencies | 22 | #2,041 of 2,272 | 55 | 23.2 | $836K | 67 | 33 |
| Doctors, dentists and clinics | 22 | #2,265 of 2,394 | 256 | 108.1 | $114K | 75 | 124 |
| Optometrists and eye care | 19 | #1,211 of 1,302 | 18 | 7.6 | $1.6M | 52 | 9 |
| House cleaning | 18 | #828 of 847 | 7 | 3.0 | $4.3M | 67 | 27 |
| Dentists and orthodontists | 18 | #1,834 of 1,886 | 50 | 21.1 | $583K | 59 | 36 |
| Laundromats | 16 | #737 of 785 | 7 | 3.0 | $5.8M | 46 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.7 | $10.1M | 65 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $991K | 146 | 5 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $14.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $14.6M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Carson City
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.3M | $1,067 | 111 |
| Gasoline and other fuels | $64.9M | $2,739 | 106 |
| Food away from home | $88.3M | $3,725 | 92 |
| Groceries | $139.2M | $5,876 | 93 |
| Personal care products and services | $22.8M | $961 | 96 |
| Child care and other personal services | $14.2M | $601 | 104 |
| Memberships, classes and admissions | $23.5M | $991 | 101 |
| Medical and dental services | $29.2M | $1,231 | 96 |
| Pets | $21.8M | $921 | 101 |
| Clothing, shoes and related services | $40.6M | $1,714 | 83 |
| Vehicle insurance | $46M | $1,942 | 99 |
| Home repairs, maintenance and insurance | $64.6M | $2,727 | 90 |
| Lawn care, cleaning and other household services | $29.8M | $1,257 | 89 |
| Rent and homeowner costs | $410M | $17,304 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carson City
- Population, 2025 estimate
- 58,571−0.2% since 2020
- Households
- 23,692
- Median age
- 43.0
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 145 sq. mi.
- People per square mile
- 404
- Median household income
- $72,355+29.9% vs. 2015–2019, before inflation
- Average household income
- $97,042
- Median home value
- $453,000
- Jobs located here
- 29,300
- Daytime population
- 60,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carson City?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carson City. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nevada 8
- Douglas County, NV49,623 people
- Storey County, NV4,140 people
- Washoe County, NV497,200 people
- Lyon County, NV61,680 people
- Churchill County, NV25,805 people
- Mineral County, NV4,542 people
- Pershing County, NV6,487 people
- Esmeralda County, NV1,028 people
Questions
How fast is Carson City, NV growing?
Population estimates put Carson City at 58,571 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 23,692 households. Against the 2015–2019 survey, median household income rose 29.9%, before inflation.
How much do households in Carson City, NV spend?
Households in Carson City spend about $410M a year on rent and homeowner costs, $139.2M on groceries and $88.3M on food away from home. Relative to the U.S., household spending in Carson City runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in Carson City, NV?
Of the business types scored in Carson City, grocery stores (64), veterinarians (62) and barbershops (61) have the highest Groundwork market scores. For grocery stores, that ranks #561 of 2,070 scored counties.
How does Carson City, NV compare with the U.S.?
Median household income in Carson City is $72,355, 10% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $453,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (twice the U.S. rate) and lowest for primary care and pediatric clinics (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Carson City, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carson City. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Carson City?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carson City. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.