Small-town market profile · Nevada
Gardnerville Ranchos, NV-CA area market data
How the Gardnerville Ranchos area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,154
- +0.9% since 2020
- Households
- 21,760
- Median household income
- $91,077
- Median home value
- $614,900
- Jobs located here
- 19,756
- Highest market score
- 88
- Gas stations, #5 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Gardnerville Ranchos area by name and distance, and the households and spending within reach. Or open the report at the center of the Gardnerville Ranchos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Gardnerville Ranchos area has an estimated 51,154 people and 21,760 households. Population estimates put the population change in the Gardnerville Ranchos area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). Median household income in the Gardnerville Ranchos area is $91,077, 13% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Gardnerville Ranchos area runs highest on child care and other personal services (an index of 135, where 100 is the U.S. average) and lowest on clothing, shoes and related services (95).
Of the business types scored in the Gardnerville Ranchos area, gas stations (88), grocery stores (88) and child care centers and preschools (86) have the highest Groundwork market scores. For gas stations, that ranks #5 of 536 scored small-town markets.
The Gardnerville Ranchos area takes in 2 counties: Douglas County, NV and Alpine County, CA. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.9 times the U.S. rate) and lowest for insurance agencies (53% below the U.S. rate).
All 56 business types in the Gardnerville Ranchos area
Highest Groundwork market score first. Each score compares the Gardnerville Ranchos area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 88 | #5 of 536 | 16 | 7.4 | $4.3M | 178 | 10 |
| Grocery stores | 88 | #6 of 506 | 7 | 3.2 | $19.8M | 213 | 5 |
| Child care and preschools | 86 | #7 of 454 | 9 | 4.1 | $1.9M | 189 | 7 |
| Barbershops | 84 | #17 of 377 | 6 | 2.8 | $4M | 210 | Under 3 |
| Collision repair and body shops | 81 | #14 of 387 | 6 | 2.8 | $4.6M | 148 | 5 |
| Tire shops | 80 | #21 of 431 | 6 | 2.8 | $4.6M | 182 | 4 |
| Auto repair and car care | 76 | #37 of 538 | 62 | 28.5 | $441K | 164 | 36 |
| Nail salons | 75 | #28 of 387 | 9 | 4.1 | $2.6M | 158 | Under 3 |
| Auto repair shops | 75 | #39 of 538 | 36 | 16.5 | $759K | 171 | 26 |
| Grocery and convenience stores | 74 | #44 of 538 | 25 | 11.5 | $5.5M | 163 | 15 |
| Pizza | 74 | #46 of 520 | 13 | 6.0 | $7.2M | 142 | 41 |
| Clothing and shoe stores | 72 | #82 of 536 | 20 | 9.2 | $2.1M | 168 | 10 |
| Bakeries and dessert shops | 71 | #49 of 507 | 13 | 6.0 | $7.2M | 174 | 13 |
| Physical therapy | 70 | #55 of 400 | 8 | 3.7 | $3.8M | 158 | 8 |
| Car washes and detailing | 70 | #71 of 441 | 8 | 3.7 | $3.4M | 136 | 5 |
| Convenience stores | 69 | #90 of 529 | 13 | 6.0 | $10.6M | 135 | 10 |
| Chiropractors | 67 | #77 of 426 | 12 | 5.5 | $2.5M | 106 | Under 3 |
| Clothing, shoes and laundry | 67 | #120 of 536 | 33 | 15.2 | $1.3M | 147 | 14 |
| Fast food and sandwich shops | 66 | #124 of 537 | 31 | 14.2 | $3M | 99 | 41 |
| Gyms | 65 | #87 of 506 | 16 | 7.4 | $1.7M | 134 | 10 |
| Electricians | 64 | #63 of 295 | 6 | 2.8 | $11.1M | 92 | 19 |
| Optometrists and eye care | 63 | #101 of 400 | 7 | 3.2 | $4.3M | 138 | 7 |
| Hair salons | 61 | #146 of 538 | 57 | 26.2 | $417K | 97 | 8 |
| Doctors, dentists and clinics | 60 | #170 of 538 | 146 | 67.1 | $208K | 136 | 65 |
| Insurance agencies | 60 | #186 of 537 | 16 | 7.4 | $3M | 238 | 31 |
| Martial arts and dance studios | 59 | #129 of 378 | 14 | 6.4 | $2M | 99 | 6 |
| Gyms, studios and classes | 59 | #160 of 535 | 38 | 17.5 | $733K | 111 | 16 |
| Salons, barbers and spas | 58 | #169 of 538 | 102 | 46.9 | $233K | 109 | 15 |
| Sit-down restaurants | 58 | #185 of 538 | 127 | 58.4 | $738K | 111 | 47 |
| Yoga, Pilates and fitness studios | 57 | #44 of 112 | 8 | 3.7 | $3.5M | 86 | 10 |
| Lawn, cleaning and pest control | 56 | #178 of 481 | 15 | 6.9 | $2.1M | 122 | 60 |
| Restaurants and cafes | 53 | #236 of 538 | 267 | 122.7 | $351K | 95 | 104 |
| Home repair trades | 51 | #260 of 526 | 29 | 13.3 | $2.3M | 95 | 59 |
| Veterinarians | 50 | #204 of 398 | 12 | 5.5 | $2M | 72 | 14 |
| Spas and skin care | 49 | #265 of 504 | 30 | 13.8 | $791K | 90 | 4 |
| Pet stores | 48 | #112 of 220 | 8 | 3.7 | $2.9M | 65 | 7 |
| Property management | 47 | #100 of 180 | 9 | 4.1 | Index only | 83 | 26 |
| Dentists and orthodontists | 43 | #333 of 526 | 29 | 13.3 | $1M | 106 | 21 |
| Coffee shops and cafes | 43 | #347 of 529 | 42 | 19.3 | $2.2M | 60 | 13 |
| HVAC and plumbing | 42 | #316 of 476 | 19 | 8.7 | $3.5M | 74 | 34 |
| Pet grooming and boarding | 38 | #289 of 387 | 23 | 10.6 | $1M | 40 | 6 |
| Pet businesses | 38 | #403 of 527 | 47 | 21.6 | $500K | 57 | 27 |
| House cleaning | 36 | #112 of 142 | 9 | 4.1 | $3.4M | 53 | 19 |
| Real estate agents and brokers | 34 | #472 of 533 | 102 | 46.9 | Index only | 75 | 58 |
| Real estate | 33 | #482 of 536 | 131 | 60.2 | Index only | 73 | 110 |
| Mortgage brokers and lenders | 31 | #152 of 177 | 18 | 8.3 | Index only | 59 | 12 |
| Funeral homes | Not scored | Not scored | 4 | 1.8 | $1.1M | 167 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.8 | $7.7M | 263 | 36 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 1.8 | $7.6M | 426 | 26 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.8 | $16.6M | 197 | 6 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $14.2M | 114 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $15.4M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $42.6M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $27.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Gardnerville Ranchos area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.3M | $1,256 | 131 |
| Gasoline and other fuels | $68M | $3,127 | 120 |
| Food away from home | $93.7M | $4,306 | 106 |
| Groceries | $138.3M | $6,357 | 101 |
| Personal care products and services | $23.7M | $1,091 | 109 |
| Child care and other personal services | $17M | $782 | 135 |
| Memberships, classes and admissions | $27.9M | $1,280 | 130 |
| Medical and dental services | $30.3M | $1,394 | 108 |
| Pets | $23.5M | $1,081 | 119 |
| Clothing, shoes and related services | $42.6M | $1,959 | 95 |
| Vehicle insurance | $47.9M | $2,201 | 112 |
| Home repairs, maintenance and insurance | $66.6M | $3,059 | 101 |
| Lawn care, cleaning and other household services | $30.8M | $1,414 | 100 |
| Rent and homeowner costs | $416M | $19,120 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gardnerville Ranchos area
- Population, 2025 estimate
- 51,154+0.9% since 2020
- Households
- 21,760
- Median age
- 53.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 1,449 sq. mi.
- People per square mile
- 35
- Median household income
- $91,077
- Average household income
- $136,528
- Median home value
- $614,900
- Jobs located here
- 19,756
- Daytime population
- 50,164Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gardnerville Ranchos area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gardnerville Ranchos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gardnerville Ranchos area 2
- Douglas County, NV49,623 people
- Alpine County, CA1,616 people
Other markets based in Nevada 7
- Las Vegas-Henderson-North Las Vegas, NV metro area2,329,548 people
- Reno, NV metro area563,020 people
- Carson City, NV metro area58,384 people
- Elko, NV area55,632 people
- Pahrump, NV area54,344 people
- Fallon, NV area25,805 people
- Winnemucca, NV area17,289 people
Questions
How fast is the Gardnerville Ranchos, NV-CA area growing?
Population estimates put the Gardnerville Ranchos area at 51,154 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 21,760 households.
How much do households in the Gardnerville Ranchos, NV-CA area spend?
Households in the Gardnerville Ranchos area spend about $416M a year on rent and homeowner costs, $138.3M on groceries and $93.7M on food away from home. Set against the U.S., households in the Gardnerville Ranchos area spend the most on child care and other personal services (an index of 135, where 100 is the U.S. average) and the least on clothing, shoes and related services (95).
Which business types have the highest market scores in the Gardnerville Ranchos, NV-CA area?
The highest Groundwork market scores in the Gardnerville Ranchos area are for gas stations (88), grocery stores (88) and child care centers and preschools (86). The Gardnerville Ranchos area ranks #5 of 536 scored small-town markets for gas stations.
How does the Gardnerville Ranchos, NV-CA area compare with the U.S.?
The median household income in the Gardnerville Ranchos area is $91,077 a year, 13% above the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $614,900, against $332,700 for the U.S. For its number of households, the Gardnerville Ranchos area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.9 times the U.S. rate) and the fewest for insurance agencies (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Gardnerville Ranchos area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gardnerville Ranchos area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Gardnerville Ranchos area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gardnerville Ranchos area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.