County profile · Nevada
Douglas County, NV market data
How Douglas County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 50,111
- +1.2% since 2020
- Households
- 21,325
- Median household income
- $90,754
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $615,400
- Jobs located here
- 19,069
- Highest market score
- 84
- Child care and preschools, #43 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Douglas County has an estimated 50,111 people and 21,325 households. Population estimates put the population change in Douglas County from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). Median household income in Douglas County is $90,754, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
Relative to the U.S., household spending in Douglas County runs highest on child care and other personal services (an index of 134, where 100 is the U.S. average) and lowest on clothing, shoes and related services (95).
Of the business types scored in Douglas County, child care centers and preschools (84), grocery stores (83) and gas stations (82) have the highest Groundwork market scores. For child care centers and preschools, that ranks #43 of 1,611 scored counties.
Douglas County is part of the Gardnerville Ranchos area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (3 times the U.S. rate) and lowest for insurance agencies (52% below the U.S. rate).
All 56 business types in Douglas County
Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 84 | #43 of 1,611 | 9 | 4.2 | $1.8M | 184 | 7 |
| Grocery stores | 83 | #128 of 2,070 | 6 | 2.8 | $22.6M | 243 | 5 |
| Gas stations | 82 | #108 of 2,358 | 15 | 7.0 | $4.4M | 187 | 10 |
| Barbershops | 78 | #90 of 1,356 | 6 | 2.8 | $3.9M | 205 | Under 3 |
| Collision repair and body shops | 75 | #129 of 1,327 | 6 | 2.8 | $4.5M | 145 | 5 |
| Tire shops | 73 | #203 of 1,530 | 6 | 2.8 | $4.5M | 179 | 4 |
| Nail salons | 71 | #136 of 1,328 | 9 | 4.2 | $2.6M | 155 | Under 3 |
| Grocery and convenience stores | 71 | #401 of 2,402 | 24 | 11.3 | $5.6M | 167 | 15 |
| Pizza | 70 | #299 of 2,090 | 13 | 6.1 | $7.1M | 139 | 40 |
| Auto repair shops | 70 | #331 of 2,378 | 36 | 16.9 | $745K | 168 | 26 |
| Bakeries and dessert shops | 69 | #281 of 1,889 | 13 | 6.1 | $7.1M | 170 | 13 |
| Auto repair and car care | 69 | #374 of 2,401 | 62 | 29.1 | $432K | 161 | 36 |
| Physical therapy | 66 | #296 of 1,422 | 8 | 3.8 | $3.7M | 154 | 8 |
| Clothing and shoe stores | 66 | #485 of 2,087 | 20 | 9.4 | $2.1M | 164 | 10 |
| Car washes and detailing | 63 | #383 of 1,451 | 8 | 3.8 | $3.4M | 133 | 5 |
| Convenience stores | 63 | #640 of 2,261 | 13 | 6.1 | $10.4M | 132 | 10 |
| Gyms | 62 | #446 of 1,792 | 16 | 7.5 | $1.7M | 131 | 10 |
| Martial arts and dance studios | 60 | #383 of 1,334 | 14 | 6.6 | $1.9M | 96 | 5 |
| Chiropractors | 59 | #491 of 1,490 | 12 | 5.6 | $2.5M | 103 | Under 3 |
| Clothing, shoes and laundry | 59 | #748 of 2,210 | 33 | 15.5 | $1.3M | 144 | 14 |
| Fast food and sandwich shops | 58 | #827 of 2,222 | 31 | 14.5 | $3M | 97 | 40 |
| Hair salons | 57 | #841 of 2,339 | 57 | 26.7 | $408K | 95 | 8 |
| Optometrists and eye care | 56 | #506 of 1,302 | 7 | 3.3 | $4.2M | 135 | 7 |
| Insurance agencies | 56 | #891 of 2,272 | 16 | 7.5 | $2.9M | 234 | 31 |
| Gyms, studios and classes | 55 | #804 of 2,088 | 38 | 17.8 | $717K | 108 | 15 |
| Salons, barbers and spas | 54 | #951 of 2,385 | 102 | 47.8 | $228K | 107 | 15 |
| Sit-down restaurants | 53 | #1,041 of 2,405 | 122 | 57.2 | $752K | 113 | 44 |
| Doctors, dentists and clinics | 53 | #1,050 of 2,394 | 143 | 67.1 | $208K | 136 | 62 |
| Lawn, cleaning and pest control | 52 | #768 of 1,771 | 15 | 7.0 | $2M | 120 | 58 |
| Electricians | 50 | #570 of 1,160 | 6 | 2.8 | $10.9M | 90 | 19 |
| Spas and skin care | 49 | #935 of 1,769 | 30 | 14.1 | $775K | 88 | 4 |
| Restaurants and cafes | 47 | #1,321 of 2,405 | 255 | 119.6 | $360K | 97 | 100 |
| Home repair trades | 45 | #1,272 of 2,057 | 29 | 13.6 | $2.2M | 93 | 59 |
| Yoga, Pilates and fitness studios | 43 | #517 of 777 | 8 | 3.8 | $3.4M | 84 | 10 |
| Dentists and orthodontists | 43 | #1,197 of 1,886 | 29 | 13.6 | $1M | 104 | 21 |
| Veterinarians | 42 | #937 of 1,485 | 12 | 5.6 | $1.9M | 70 | 14 |
| Coffee shops and cafes | 40 | #1,406 of 2,063 | 38 | 17.8 | $2.4M | 65 | 13 |
| Property management | 38 | #652 of 910 | 9 | 4.2 | Index only | 81 | 26 |
| HVAC and plumbing | 36 | #1,339 of 1,707 | 19 | 8.9 | $3.4M | 72 | 34 |
| Pet stores | 34 | #729 of 974 | 8 | 3.8 | $2.9M | 64 | 7 |
| Pet grooming and boarding | 34 | #1,113 of 1,461 | 23 | 10.8 | $1M | 39 | 6 |
| Pet businesses | 34 | #1,768 of 2,200 | 47 | 22.0 | $489K | 56 | 27 |
| Real estate agents and brokers | 31 | #2,005 of 2,176 | 101 | 47.4 | Index only | 74 | 57 |
| Real estate | 31 | #2,051 of 2,229 | 129 | 60.5 | Index only | 73 | 108 |
| Mortgage brokers and lenders | 28 | #814 of 887 | 18 | 8.4 | Index only | 58 | 12 |
| House cleaning | 25 | #789 of 847 | 9 | 4.2 | $3.3M | 52 | 19 |
| Funeral homes | Not scored | Not scored | 4 | 1.9 | $1.1M | 164 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.9 | $7.5M | 257 | 35 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.9 | $16.3M | 193 | 6 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $13.9M | 111 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.4 | $9.9M | 556 | 26 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $15.1M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $41.7M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $26.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Douglas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.8M | $1,257 | 131 |
| Gasoline and other fuels | $66.7M | $3,130 | 121 |
| Food away from home | $91.7M | $4,299 | 106 |
| Groceries | $135.5M | $6,353 | 101 |
| Personal care products and services | $23.2M | $1,090 | 108 |
| Child care and other personal services | $16.6M | $779 | 134 |
| Memberships, classes and admissions | $27.2M | $1,278 | 130 |
| Medical and dental services | $29.7M | $1,392 | 108 |
| Pets | $23M | $1,079 | 119 |
| Clothing, shoes and related services | $41.7M | $1,956 | 95 |
| Vehicle insurance | $47M | $2,203 | 113 |
| Home repairs, maintenance and insurance | $65.2M | $3,057 | 101 |
| Lawn care, cleaning and other household services | $30.1M | $1,413 | 100 |
| Rent and homeowner costs | $407.4M | $19,105 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Douglas County
- Population, 2025 estimate
- 50,111+1.2% since 2020
- Households
- 21,325
- Median age
- 53.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 711 sq. mi.
- People per square mile
- 70
- Median household income
- $90,754+35.8% vs. 2015–2019, before inflation
- Average household income
- $136,388
- Median home value
- $615,400
- Jobs located here
- 19,069
- Daytime population
- 48,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Douglas County, NV growing?
Population estimates put Douglas County at 50,111 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 21,325 households. Median household income rose 35.8% from the 2015–2019 survey, before inflation.
How much do households in Douglas County, NV spend?
Households in Douglas County spend about $407.4M a year on rent and homeowner costs, $135.5M on groceries and $91.7M on food away from home. Set against the U.S., households in Douglas County spend the most on child care and other personal services (an index of 134, where 100 is the U.S. average) and the least on clothing, shoes and related services (95).
Which business types have the highest market scores in Douglas County, NV?
The highest Groundwork market scores in Douglas County are for child care centers and preschools (84), grocery stores (83) and gas stations (82). Douglas County ranks #43 of 1,611 scored counties for child care centers and preschools.
How does Douglas County, NV compare with the U.S.?
The median household income in Douglas County is $90,754 a year, 12% above the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $615,400, against $332,700 for the U.S. For its number of households, Douglas County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (3 times the U.S. rate) and the fewest for insurance agencies (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Douglas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.