Metro area profile · Nevada
Carson City, NV metro area market data
Population, household spending and competition for 56 business types in the Carson City metro area, each scored against other metro areas.
- Population, 2025
- 58,571
- −0.2% since 2020
- Households
- 23,692
- Median household income
- $72,355
- +29.9% vs. 2015–2019, before inflation
- Median home value
- $453,000
- Jobs located here
- 29,300
- Highest market score
- 60
- Clothing and shoe stores, #126 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Carson City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Carson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 58,571 people live in the Carson City metro area, in 23,692 households. Population estimates show the Carson City metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Carson City metro area is $72,355 a year, 10% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Carson City metro area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in the Carson City metro area are for clothing and shoe stores (60), barbershops (59) and grocery stores (59). The Carson City metro area ranks #126 of 387 scored metro areas for clothing and shoe stores.
The Carson City metro area is made up of one county, Carson City. For its number of households, the Carson City metro area has the most map listings, relative to the U.S., for electricians (twice the U.S. rate) and the fewest for primary care and pediatric clinics (42% below the U.S. rate).
All 56 business types in the Carson City metro area
Highest Groundwork market score first. Each score compares the Carson City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 60 | #126 of 387 | 25 | 10.6 | $1.6M | 128 | 8 |
| Barbershops | 59 | #118 of 387 | 8 | 3.4 | $2.8M | 151 | Under 3 |
| Grocery stores | 59 | #130 of 387 | 11 | 4.6 | $12.7M | 136 | 8 |
| Veterinarians | 55 | #157 of 384 | 7 | 3.0 | $3.1M | 115 | 7 |
| Child care and preschools | 55 | #163 of 387 | 12 | 5.1 | $1.2M | 118 | 16 |
| Clothing, shoes and laundry | 53 | #179 of 387 | 40 | 16.9 | $1M | 115 | 13 |
| Gas stations | 52 | #181 of 387 | 26 | 11.0 | $2.5M | 105 | 17 |
| Gyms, studios and classes | 49 | #203 of 387 | 46 | 19.4 | $510K | 77 | 7 |
| Primary care and pediatrics | 49 | #203 of 387 | 10 | 4.2 | $2.9M | 164 | 50 |
| Property management | 47 | #216 of 374 | 8 | 3.4 | Index only | 92 | 10 |
| HVAC and plumbing | 44 | #240 of 387 | 13 | 5.5 | $5M | 104 | 23 |
| Nail salons | 42 | #266 of 387 | 13 | 5.5 | $1.8M | 105 | Under 3 |
| Yoga, Pilates and fitness studios | 40 | #260 of 347 | 7 | 3.0 | $3.4M | 83 | 7 |
| Martial arts and dance studios | 40 | #289 of 387 | 14 | 5.9 | $1.7M | 83 | Under 3 |
| Gyms | 39 | #296 of 387 | 25 | 10.6 | $939K | 72 | 7 |
| Pizza | 38 | #288 of 387 | 19 | 8.0 | $4.6M | 91 | 48 |
| Roofing and gutters | 37 | #287 of 381 | 7 | 3.0 | $9.2M | 109 | 11 |
| Landscaping and lawn care | 36 | #271 of 385 | 10 | 4.2 | $3M | 102 | 43 |
| Grocery and convenience stores | 34 | #300 of 387 | 42 | 17.7 | $3.3M | 98 | 20 |
| Spas and skin care | 34 | #340 of 387 | 31 | 13.1 | $735K | 84 | 5 |
| Convenience stores | 32 | #307 of 387 | 19 | 8.0 | $7.3M | 93 | 12 |
| Lawn, cleaning and pest control | 32 | #320 of 387 | 19 | 8.0 | $1.6M | 93 | 70 |
| Salons, barbers and spas | 31 | #360 of 387 | 134 | 56.6 | $170K | 80 | 25 |
| Real estate | 31 | #367 of 387 | 123 | 51.9 | Index only | 77 | 55 |
| Real estate agents and brokers | 31 | #367 of 387 | 101 | 42.6 | Index only | 74 | 29 |
| Bakeries and dessert shops | 30 | #339 of 387 | 24 | 10.1 | $3.7M | 89 | 18 |
| Pet businesses | 29 | #343 of 387 | 35 | 14.8 | $623K | 71 | 16 |
| Home repair trades | 29 | #357 of 387 | 32 | 13.5 | $2M | 83 | 52 |
| Coffee shops and cafes | 28 | #347 of 387 | 30 | 12.7 | $2.9M | 79 | 15 |
| Oil change and quick lube | 27 | #251 of 290 | 5 | 2.1 | $5.1M | 37 | Under 3 |
| Tire shops | 26 | #334 of 386 | 14 | 5.9 | $1.8M | 72 | 7 |
| Fast food and sandwich shops | 26 | #338 of 387 | 48 | 20.3 | $1.8M | 60 | 48 |
| Pet grooming and boarding | 26 | #353 of 386 | 16 | 6.8 | $1.4M | 54 | 6 |
| Collision repair and body shops | 24 | #345 of 381 | 10 | 4.2 | $2.5M | 82 | 13 |
| Car washes and detailing | 24 | #362 of 387 | 15 | 6.3 | $1.7M | 67 | 6 |
| Mortgage brokers and lenders | 24 | #368 of 373 | 14 | 5.9 | Index only | 75 | 11 |
| Auto repair shops | 23 | #360 of 387 | 72 | 30.4 | $351K | 79 | 39 |
| Pet stores | 22 | #362 of 382 | 9 | 3.8 | $2.4M | 54 | 3 |
| Auto repair and car care | 21 | #363 of 387 | 132 | 55.7 | $192K | 71 | 53 |
| Physical therapy | 21 | #372 of 386 | 19 | 8.0 | $1.5M | 64 | 12 |
| Chiropractors | 21 | #378 of 386 | 19 | 8.0 | $1.5M | 64 | 11 |
| Doctors, dentists and clinics | 19 | #373 of 387 | 256 | 108.1 | $114K | 75 | 124 |
| Electricians | 19 | #375 of 383 | 12 | 5.1 | $5.4M | 45 | 18 |
| Hair salons | 19 | #385 of 387 | 80 | 33.8 | $285K | 66 | 20 |
| Insurance agencies | 18 | #372 of 387 | 55 | 23.2 | $836K | 67 | 33 |
| Restaurants and cafes | 18 | #376 of 387 | 307 | 129.6 | $287K | 78 | 129 |
| Sit-down restaurants | 18 | #377 of 387 | 159 | 67.1 | $555K | 84 | 66 |
| Dentists and orthodontists | 16 | #383 of 387 | 50 | 21.1 | $583K | 59 | 36 |
| House cleaning | 15 | #372 of 375 | 7 | 3.0 | $4.3M | 67 | 27 |
| Optometrists and eye care | 15 | #378 of 386 | 18 | 7.6 | $1.6M | 52 | 9 |
| Laundromats | 11 | #360 of 364 | 7 | 3.0 | $5.8M | 46 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.7 | $10.1M | 65 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $991K | 146 | 5 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $14.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $14.6M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Carson City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.3M | $1,067 | 111 |
| Gasoline and other fuels | $64.9M | $2,739 | 106 |
| Food away from home | $88.3M | $3,725 | 92 |
| Groceries | $139.2M | $5,876 | 93 |
| Personal care products and services | $22.8M | $961 | 96 |
| Child care and other personal services | $14.2M | $601 | 104 |
| Memberships, classes and admissions | $23.5M | $991 | 101 |
| Medical and dental services | $29.2M | $1,231 | 96 |
| Pets | $21.8M | $921 | 101 |
| Clothing, shoes and related services | $40.6M | $1,714 | 83 |
| Vehicle insurance | $46M | $1,942 | 99 |
| Home repairs, maintenance and insurance | $64.6M | $2,727 | 90 |
| Lawn care, cleaning and other household services | $29.8M | $1,257 | 89 |
| Rent and homeowner costs | $410M | $17,304 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Carson City metro area
- Population, 2025 estimate
- 58,571−0.2% since 2020
- Households
- 23,692
- Median age
- 43.0
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 145 sq. mi.
- People per square mile
- 404
- Median household income
- $72,355+29.9% vs. 2015–2019, before inflation
- Average household income
- $97,042
- Median home value
- $453,000
- Jobs located here
- 29,300
- Daytime population
- 60,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carson City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Carson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Carson City metro area 1
- Carson City, NV58,384 people
Other markets based in Nevada 7
- Las Vegas-Henderson-North Las Vegas, NV metro area2,329,548 people
- Reno, NV metro area563,020 people
- Elko, NV area55,632 people
- Pahrump, NV area54,344 people
- Gardnerville Ranchos, NV-CA area51,239 people
- Fallon, NV area25,805 people
- Winnemucca, NV area17,289 people
Questions
How fast is the Carson City, NV metro area growing?
Population estimates put the Carson City metro area at 58,571 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 23,692 households. Against the 2015–2019 survey, median household income rose 29.9%, before inflation.
How much do households in the Carson City, NV metro area spend?
Households in the Carson City metro area spend about $410M a year on rent and homeowner costs, $139.2M on groceries and $88.3M on food away from home. Relative to the U.S., household spending in the Carson City metro area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in the Carson City, NV metro area?
Of the business types scored in the Carson City metro area, clothing and shoe stores (60), barbershops (59) and grocery stores (59) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #126 of 387 scored metro areas.
How does the Carson City, NV metro area compare with the U.S.?
Median household income in the Carson City metro area is $72,355, 10% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $453,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (twice the U.S. rate) and lowest for primary care and pediatric clinics (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Carson City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carson City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Carson City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.