Small-town market profile · Nevada
Pahrump, NV area market data
Population, household spending and competition for 56 business types in the Pahrump area, each scored against other small-town markets.
- Population, 2025
- 57,336
- +10.3% since 2020
- Households
- 22,175
- Median household income
- $60,714
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $290,900
- Jobs located here
- 11,921
- Highest market score
- 93
- Auto repair and car care, #2 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Pahrump area by name and distance, and the households and spending within reach. Or open the report at the center of the Pahrump area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 57,336 people live in the Pahrump area, in 22,175 households. Population estimates put the population change in the Pahrump area from 2020 to 2025 at +10.3%, faster than the U.S. (+3.1%). The median household income in the Pahrump area is $60,714 a year, 25% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Pahrump area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
The highest Groundwork market scores in the Pahrump area are for auto repair and car care businesses (93), auto repair shops (93) and martial arts and dance studios (90). The Pahrump area ranks #2 of 538 scored small-town markets for auto repair and car care businesses.
The Pahrump area is made up of one county, Nye County. For its number of households, the Pahrump area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (39% above the U.S. rate) and the fewest for clothing and shoe stores (72% below the U.S. rate).
All 56 business types in the Pahrump area
Highest Groundwork market score first. Each score compares the Pahrump area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 93 | #2 of 538 | 51 | 23.0 | $488K | 182 | 19 |
| Auto repair shops | 93 | #3 of 538 | 31 | 14.0 | $802K | 180 | 13 |
| Martial arts and dance studios | 90 | #2 of 378 | 6 | 2.7 | $3.2M | 156 | Under 3 |
| Gyms, studios and classes | 89 | #3 of 535 | 22 | 9.9 | $861K | 130 | 3 |
| Car washes and detailing | 87 | #5 of 441 | 6 | 2.7 | $4.1M | 165 | 3 |
| Grocery stores | 87 | #9 of 506 | 6 | 2.7 | $20.7M | 222 | 4 |
| Insurance agencies | 87 | #23 of 537 | 15 | 6.8 | $3.1M | 246 | 14 |
| Spas and skin care | 86 | #6 of 504 | 7 | 3.2 | $2.8M | 322 | Under 3 |
| Barbershops | 86 | #13 of 377 | 5 | 2.3 | $3.9M | 209 | Under 3 |
| Grocery and convenience stores | 84 | #12 of 538 | 31 | 14.0 | $4M | 118 | 7 |
| Gyms | 83 | #11 of 506 | 15 | 6.8 | $1.3M | 97 | 3 |
| Salons, barbers and spas | 80 | #9 of 538 | 55 | 24.8 | $359K | 169 | 11 |
| Tire shops | 80 | #25 of 431 | 10 | 4.5 | $2.5M | 99 | 3 |
| Dentists and orthodontists | 79 | #30 of 526 | 16 | 7.2 | $1.6M | 162 | 7 |
| Bakeries and dessert shops | 78 | #19 of 507 | 12 | 5.4 | $6.4M | 153 | 8 |
| Physical therapy | 78 | #27 of 400 | 8 | 3.6 | $3.2M | 133 | 4 |
| Restaurants and cafes | 78 | #39 of 538 | 193 | 87.0 | $395K | 107 | 64 |
| Hair salons | 77 | #22 of 538 | 39 | 17.6 | $506K | 118 | 6 |
| Sit-down restaurants | 76 | #38 of 538 | 101 | 45.5 | $755K | 114 | 22 |
| Clothing and shoe stores | 76 | #45 of 536 | 10 | 4.5 | $3.5M | 279 | Under 3 |
| HVAC and plumbing | 75 | #28 of 476 | 10 | 4.5 | $5.5M | 117 | 13 |
| Lawn, cleaning and pest control | 74 | #44 of 481 | 8 | 3.6 | $3.3M | 194 | 24 |
| Clothing, shoes and laundry | 74 | #69 of 536 | 20 | 9.0 | $1.8M | 201 | Under 3 |
| Coffee shops and cafes | 73 | #39 of 529 | 16 | 7.2 | $4.8M | 129 | 8 |
| Convenience stores | 73 | #68 of 529 | 20 | 9.0 | $6.2M | 79 | 3 |
| Fast food and sandwich shops | 73 | #70 of 537 | 26 | 11.7 | $2.9M | 96 | 33 |
| Home repair trades | 72 | #37 of 526 | 16 | 7.2 | $3.5M | 143 | 32 |
| Doctors, dentists and clinics | 72 | #75 of 538 | 118 | 53.2 | $216K | 142 | 46 |
| Pet businesses | 69 | #64 of 527 | 23 | 10.4 | $811K | 92 | 14 |
| Optometrists and eye care | 68 | #66 of 400 | 5 | 2.3 | $5.1M | 163 | 6 |
| Gas stations | 65 | #113 of 536 | 32 | 14.4 | $2M | 85 | 32 |
| Pizza | 65 | #118 of 520 | 20 | 9.0 | $3.8M | 75 | 33 |
| Chiropractors | 62 | #125 of 426 | 11 | 5.0 | $2.3M | 97 | 6 |
| Real estate | 57 | #168 of 536 | 53 | 23.9 | Index only | 157 | 42 |
| Primary care and pediatrics | 57 | #178 of 458 | 17 | 7.7 | $1.5M | 84 | 23 |
| Pet grooming and boarding | 56 | #152 of 387 | 11 | 5.0 | $1.7M | 67 | 8 |
| House cleaning | 54 | #56 of 142 | 5 | 2.3 | $5.2M | 81 | 12 |
| Real estate agents and brokers | 54 | #208 of 533 | 44 | 19.8 | Index only | 150 | 33 |
| Electricians | Not scored | Not scored | 4 | 1.8 | $13.9M | 115 | 16 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.8 | Index only | 231 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.7M | 103 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.8 | Index only | 162 | 4 |
| Veterinarians | Not scored | Not scored | 4 | 1.8 | $4.7M | 171 | 6 |
| Nail salons | Not scored | Not scored | 3 | 1.4 | $6.6M | 394 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 0.9 | $5.7M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.9 | $12.4M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 2 | 0.9 | $2.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $13M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.9 | $27.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $35.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.5 | $26M | Too few | 9 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $35.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $18.9M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Pahrump area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.9M | $1,122 | 117 |
| Gasoline and other fuels | $65.1M | $2,936 | 113 |
| Food away from home | $76.3M | $3,439 | 84 |
| Groceries | $124M | $5,591 | 88 |
| Personal care products and services | $19.7M | $890 | 89 |
| Child care and other personal services | $11.5M | $517 | 89 |
| Memberships, classes and admissions | $18.9M | $854 | 87 |
| Medical and dental services | $25.5M | $1,152 | 89 |
| Pets | $18.7M | $841 | 93 |
| Clothing, shoes and related services | $35.4M | $1,597 | 78 |
| Vehicle insurance | $46.4M | $2,093 | 107 |
| Home repairs, maintenance and insurance | $55.5M | $2,501 | 83 |
| Lawn care, cleaning and other household services | $26M | $1,173 | 83 |
| Rent and homeowner costs | $359.8M | $16,226 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pahrump area
- Population, 2025 estimate
- 57,336+10.3% since 2020
- Households
- 22,175
- Median age
- 52.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 18,182 sq. mi.
- People per square mile
- 3
- Median household income
- $60,714+28.4% vs. 2015–2019, before inflation
- Average household income
- $82,604
- Median home value
- $290,900
- Jobs located here
- 11,921
- Daytime population
- 48,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pahrump area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pahrump area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pahrump area 1
- Nye County, NV54,344 people
Other markets based in Nevada 7
- Las Vegas-Henderson-North Las Vegas, NV metro area2,329,548 people
- Reno, NV metro area563,020 people
- Carson City, NV metro area58,384 people
- Elko, NV area55,632 people
- Gardnerville Ranchos, NV-CA area51,239 people
- Fallon, NV area25,805 people
- Winnemucca, NV area17,289 people
Questions
How fast is the Pahrump, NV area growing?
Population estimates put the Pahrump area at 57,336 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 22,175 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in the Pahrump, NV area spend?
Households in the Pahrump area spend about $359.8M a year on rent and homeowner costs, $124M on groceries and $76.3M on food away from home. Relative to the U.S., household spending in the Pahrump area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Which business types have the highest market scores in the Pahrump, NV area?
Of the business types scored in the Pahrump area, auto repair and car care businesses (93), auto repair shops (93) and martial arts and dance studios (90) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #2 of 538 scored small-town markets.
How does the Pahrump, NV area compare with the U.S.?
Median household income in the Pahrump area is $60,714, 25% below the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $290,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (39% above the U.S. rate) and lowest for clothing and shoe stores (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Pahrump area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pahrump area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Pahrump area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pahrump area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.