County profile · Nevada
Lyon County, NV market data
Population, household spending and competition for 56 business types in Lyon County, each scored against other counties.
- Population, 2025
- 65,088
- +9.5% since 2020
- Households
- 23,745
- Median household income
- $80,812
- +42.1% vs. 2015–2019, before inflation
- Median home value
- $366,100
- Jobs located here
- 13,009
- Highest market score
- 93
- Child care and preschools, #2 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Lyon County by name and distance, and the households and spending within reach. Or open the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 65,088 people live in Lyon County, in 23,745 households. Population estimates put the population change in Lyon County from 2020 to 2025 at +9.5%, faster than the U.S. (+3.1%). The median household income in Lyon County is $80,812 a year, in line with the U.S. median of $80,734. That rose 42.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lyon County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in Lyon County are for child care centers and preschools (93), collision repair and body shops (93) and tire shops (92). Lyon County ranks #2 of 1,611 scored counties for child care centers and preschools.
Lyon County is part of the Reno metro area. For its number of households, Lyon County has the most map listings, relative to the U.S., for convenience stores (36% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (78% below the U.S. rate).
All 56 business types in Lyon County
Highest Groundwork market score first. Each score compares Lyon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 93 | #2 of 1,611 | 6 | 2.5 | $2.4M | 242 | 7 |
| Collision repair and body shops | 93 | #6 of 1,327 | 6 | 2.5 | $4.9M | 158 | 3 |
| Tire shops | 92 | #6 of 1,530 | 7 | 2.9 | $4.2M | 167 | Under 3 |
| Salons, barbers and spas | 91 | #8 of 2,385 | 45 | 19.0 | $519K | 244 | 7 |
| Gyms, studios and classes | 91 | #9 of 2,088 | 19 | 8.0 | $1.3M | 189 | 5 |
| Auto repair and car care | 91 | #16 of 2,401 | 66 | 27.8 | $443K | 165 | 24 |
| Martial arts and dance studios | 90 | #5 of 1,334 | 7 | 2.9 | $3.4M | 168 | Under 3 |
| Spas and skin care | 90 | #9 of 1,769 | 6 | 2.5 | $3.9M | 444 | Under 3 |
| Auto repair shops | 89 | #31 of 2,378 | 37 | 15.6 | $790K | 178 | 19 |
| Nail salons | 87 | #8 of 1,328 | 6 | 2.5 | $3.9M | 233 | Under 3 |
| Gyms | 87 | #25 of 1,792 | 11 | 4.6 | $2.2M | 166 | 5 |
| Hair salons | 87 | #26 of 2,339 | 30 | 12.6 | $778K | 181 | 7 |
| HVAC and plumbing | 86 | #20 of 1,707 | 5 | 2.1 | $12.9M | 271 | 12 |
| Veterinarians | 86 | #34 of 1,485 | 6 | 2.5 | $3.7M | 136 | 5 |
| Physical therapy | 85 | #19 of 1,422 | 8 | 3.4 | $3.7M | 155 | 3 |
| Chiropractors | 85 | #19 of 1,490 | 7 | 2.9 | $4.2M | 177 | 3 |
| Doctors, dentists and clinics | 85 | #38 of 2,394 | 69 | 29.1 | $431K | 282 | 24 |
| Bakeries and dessert shops | 85 | #47 of 1,889 | 12 | 5.1 | $7.6M | 184 | 8 |
| Sit-down restaurants | 85 | #63 of 2,405 | 82 | 34.5 | $1.1M | 168 | 27 |
| Property management | 84 | #11 of 910 | 5 | 2.1 | Index only | 149 | 3 |
| Dentists and orthodontists | 84 | #32 of 1,886 | 15 | 6.3 | $2M | 201 | 9 |
| Coffee shops and cafes | 84 | #57 of 2,063 | 14 | 5.9 | $6.5M | 176 | 8 |
| Restaurants and cafes | 84 | #75 of 2,405 | 167 | 70.3 | $547K | 147 | 70 |
| Home repair trades | 83 | #23 of 2,057 | 9 | 3.8 | $7.1M | 294 | 30 |
| Gas stations | 82 | #119 of 2,358 | 28 | 11.8 | $2.7M | 113 | 20 |
| Insurance agencies | 81 | #210 of 2,272 | 23 | 9.7 | $2.3M | 186 | 13 |
| Car washes and detailing | 80 | #60 of 1,451 | 9 | 3.8 | $3.2M | 129 | 4 |
| Pet businesses | 80 | #74 of 2,200 | 22 | 9.3 | $1M | 115 | 11 |
| Clothing, shoes and laundry | 80 | #127 of 2,210 | 12 | 5.1 | $3.4M | 388 | Under 3 |
| Clothing and shoe stores | 80 | #148 of 2,087 | 6 | 2.5 | $6.8M | 538 | Under 3 |
| Pizza | 76 | #160 of 2,090 | 17 | 7.2 | $5.4M | 106 | 34 |
| Grocery stores | 73 | #343 of 2,070 | 14 | 5.9 | $10.2M | 109 | 8 |
| Real estate | 71 | #197 of 2,229 | 61 | 25.7 | Index only | 157 | 21 |
| Fast food and sandwich shops | 70 | #378 of 2,222 | 32 | 13.5 | $2.9M | 94 | 34 |
| Grocery and convenience stores | 70 | #452 of 2,402 | 46 | 19.4 | $3.1M | 91 | 13 |
| Lawn, cleaning and pest control | 69 | #251 of 1,771 | 15 | 6.3 | $2M | 119 | 29 |
| Pet grooming and boarding | 68 | #278 of 1,461 | 9 | 3.8 | $2.5M | 97 | 6 |
| Real estate agents and brokers | 68 | #286 of 2,176 | 50 | 21.1 | Index only | 152 | 17 |
| Landscaping and lawn care | 68 | #286 of 1,493 | 10 | 4.2 | $3M | 103 | 19 |
| Convenience stores | 65 | #604 of 2,261 | 26 | 10.9 | $5.5M | 69 | 5 |
| Pet stores | 64 | #261 of 974 | 6 | 2.5 | $3.7M | 82 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $7.5M | 117 | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.7 | Index only | 266 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 1.3 | $7.8M | 413 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.3 | $21.4M | 179 | 13 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $13.7M | 109 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $20.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 0.8 | $14.9M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $14.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.4 | $3.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $30M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $64.3M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $23.8M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Lyon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.2M | $1,230 | 128 |
| Gasoline and other fuels | $75.7M | $3,190 | 123 |
| Food away from home | $91.3M | $3,845 | 94 |
| Groceries | $142.1M | $5,986 | 95 |
| Personal care products and services | $23.3M | $983 | 98 |
| Child care and other personal services | $14.5M | $612 | 105 |
| Memberships, classes and admissions | $23.8M | $1,000 | 102 |
| Medical and dental services | $29.7M | $1,252 | 97 |
| Pets | $22.3M | $937 | 103 |
| Clothing, shoes and related services | $41M | $1,727 | 84 |
| Vehicle insurance | $53.6M | $2,259 | 115 |
| Home repairs, maintenance and insurance | $64.3M | $2,710 | 90 |
| Lawn care, cleaning and other household services | $30M | $1,265 | 89 |
| Rent and homeowner costs | $414.8M | $17,470 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lyon County
- Population, 2025 estimate
- 65,088+9.5% since 2020
- Households
- 23,745
- Median age
- 43.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.3
- Land area
- 2,003 sq. mi.
- People per square mile
- 31
- Median household income
- $80,812+42.1% vs. 2015–2019, before inflation
- Average household income
- $95,025
- Median home value
- $366,100
- Jobs located here
- 13,009
- Daytime population
- 46,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lyon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Lyon County, NV growing?
Population estimates put Lyon County at 65,088 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 23,745 households. Against the 2015–2019 survey, median household income rose 42.1%, before inflation.
How much do households in Lyon County, NV spend?
Households in Lyon County spend about $414.8M a year on rent and homeowner costs, $142.1M on groceries and $91.3M on food away from home. Relative to the U.S., household spending in Lyon County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in Lyon County, NV?
Of the business types scored in Lyon County, child care centers and preschools (93), collision repair and body shops (93) and tire shops (92) have the highest Groundwork market scores. For child care centers and preschools, that ranks #2 of 1,611 scored counties.
How does Lyon County, NV compare with the U.S.?
Median household income in Lyon County is $80,812, in line with the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $366,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (36% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Lyon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lyon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lyon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.