County profile · Nevada
Humboldt County, NV market data
Population, household spending and competition for 56 business types in Humboldt County, each scored against other counties.
- Population, 2025
- 17,267
- 0.0% since 2020
- Households
- 6,911
- Median household income
- $81,073
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $278,300
- Jobs located here
- 6,951
- Highest market score
- 69
- Doctors, dentists and clinics, #364 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Humboldt County by name and distance, and the households and spending within reach. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 17,267 people live in Humboldt County, in 6,911 households. Between 2020 and 2025, the population of Humboldt County held about level, against +3.1% for the U.S. The median household income in Humboldt County is $81,073 a year, in line with the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Humboldt County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in Humboldt County are for medical and dental practices (69), insurance agencies (64) and hair salons (60). Humboldt County ranks #364 of 2,394 scored counties for medical and dental practices.
Humboldt County is part of the Winnemucca area. For its number of households, Humboldt County has the most map listings, relative to the U.S., for gas stations (3.3 times the U.S. rate) and the fewest for medical and dental practices (62% below the U.S. rate).
All 56 business types in Humboldt County
Highest Groundwork market score first. Each score compares Humboldt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 69 | #364 of 2,394 | 22 | 31.8 | $388K | 255 | 10 |
| Insurance agencies | 64 | #660 of 2,272 | 8 | 11.6 | $1.9M | 151 | 4 |
| Hair salons | 60 | #678 of 2,339 | 13 | 18.8 | $514K | 119 | Under 3 |
| Dentists and orthodontists | 59 | #600 of 1,886 | 5 | 7.2 | $1.7M | 174 | 5 |
| Home repair trades | 55 | #779 of 2,057 | 7 | 10.1 | $2.6M | 108 | 10 |
| Real estate | 55 | #841 of 2,229 | 22 | 31.8 | Index only | 125 | 5 |
| Real estate agents and brokers | 52 | #948 of 2,176 | 16 | 23.2 | Index only | 137 | 5 |
| Salons, barbers and spas | 51 | #1,119 of 2,385 | 29 | 42.0 | $230K | 108 | 4 |
| Gyms | 50 | #904 of 1,792 | 5 | 7.2 | $1.3M | 102 | 3 |
| Gyms, studios and classes | 50 | #1,060 of 2,088 | 11 | 15.9 | $605K | 91 | 3 |
| Auto repair shops | 49 | #1,228 of 2,378 | 18 | 26.0 | $462K | 104 | 10 |
| HVAC and plumbing | 44 | #1,067 of 1,707 | 5 | 7.2 | $3.7M | 77 | 5 |
| Bakeries and dessert shops | 44 | #1,142 of 1,889 | 6 | 8.7 | $4.3M | 105 | 5 |
| Clothing and shoe stores | 44 | #1,253 of 2,087 | 9 | 13.0 | $1.3M | 103 | 3 |
| Pizza | 44 | #1,260 of 2,090 | 6 | 8.7 | $4.3M | 85 | 15 |
| Auto repair and car care | 43 | #1,501 of 2,401 | 32 | 46.3 | $260K | 97 | 16 |
| Clothing, shoes and laundry | 41 | #1,465 of 2,210 | 14 | 20.3 | $841K | 96 | 3 |
| Pet businesses | 41 | #1,489 of 2,200 | 12 | 17.4 | $539K | 61 | 4 |
| Spas and skin care | 39 | #1,287 of 1,769 | 8 | 11.6 | $835K | 95 | Under 3 |
| Coffee shops and cafes | 37 | #1,518 of 2,063 | 8 | 11.6 | $3.3M | 88 | 5 |
| Nail salons | 36 | #1,029 of 1,328 | 5 | 7.2 | $1.3M | 80 | Under 3 |
| Grocery stores | 36 | #1,479 of 2,070 | 6 | 8.7 | $6.8M | 74 | 4 |
| Sit-down restaurants | 33 | #1,921 of 2,405 | 42 | 60.8 | $620K | 93 | 17 |
| Fast food and sandwich shops | 32 | #1,783 of 2,222 | 13 | 18.8 | $2M | 66 | 15 |
| Grocery and convenience stores | 32 | #1,892 of 2,402 | 18 | 26.0 | $2.3M | 67 | 10 |
| Martial arts and dance studios | 31 | #1,134 of 1,334 | 6 | 8.7 | $1.1M | 55 | Under 3 |
| Restaurants and cafes | 31 | #1,978 of 2,405 | 81 | 117.2 | $322K | 87 | 37 |
| Mortgage brokers and lenders | 30 | #785 of 887 | 5 | 7.2 | Index only | 61 | Under 3 |
| Convenience stores | 29 | #1,825 of 2,261 | 10 | 14.5 | $4.1M | 52 | 6 |
| Veterinarians | 27 | #1,277 of 1,485 | 5 | 7.2 | $1.3M | 48 | 4 |
| Gas stations | 23 | #2,174 of 2,358 | 25 | 36.2 | $862K | 36 | 17 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.8 | $1.6M | 64 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 5.8 | $2.1M | 89 | 5 |
| Child care and preschools | Not scored | Not scored | 3 | 4.3 | $1.4M | 137 | 5 |
| Tire shops | Not scored | Not scored | 3 | 4.3 | $2.8M | 111 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.9 | $3.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.9 | $4.2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.9 | $4.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.9 | $4.2M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 2.9 | $9.2M | Too few | 5 |
| House cleaning | Not scored | Not scored | 2 | 2.9 | $4.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.9 | $5.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.9 | $4.3M | Too few | 5 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.9 | $4.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.9 | $3.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.4 | $800K | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.4 | $8.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Humboldt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.3M | $1,204 | 126 |
| Gasoline and other fuels | $21.6M | $3,119 | 120 |
| Food away from home | $26.1M | $3,771 | 93 |
| Groceries | $41M | $5,932 | 94 |
| Personal care products and services | $6.7M | $966 | 96 |
| Child care and other personal services | $4.1M | $594 | 102 |
| Memberships, classes and admissions | $6.7M | $963 | 98 |
| Medical and dental services | $8.5M | $1,236 | 96 |
| Pets | $6.5M | $936 | 103 |
| Clothing, shoes and related services | $11.8M | $1,704 | 83 |
| Vehicle insurance | $15.2M | $2,198 | 112 |
| Home repairs, maintenance and insurance | $18.4M | $2,663 | 88 |
| Lawn care, cleaning and other household services | $8.6M | $1,245 | 88 |
| Rent and homeowner costs | $119.3M | $17,261 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Humboldt County
- Population, 2025 estimate
- 17,2670.0% since 2020
- Households
- 6,911
- Median age
- 39.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 9,641 sq. mi.
- People per square mile
- 2
- Median household income
- $81,073+19.7% vs. 2015–2019, before inflation
- Average household income
- $91,890
- Median home value
- $278,300
- Jobs located here
- 6,951
- Daytime population
- 16,323Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Humboldt County, NV growing?
Population estimates put Humboldt County at 17,267 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 6,911 households. Against the 2015–2019 survey, median household income rose 19.7%, before inflation.
How much do households in Humboldt County, NV spend?
Households in Humboldt County spend about $119.3M a year on rent and homeowner costs, $41M on groceries and $26.1M on food away from home. Relative to the U.S., household spending in Humboldt County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in Humboldt County, NV?
Of the business types scored in Humboldt County, medical and dental practices (69), insurance agencies (64) and hair salons (60) have the highest Groundwork market scores. For medical and dental practices, that ranks #364 of 2,394 scored counties.
How does Humboldt County, NV compare with the U.S.?
Median household income in Humboldt County is $81,073, in line with the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $278,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3.3 times the U.S. rate) and lowest for medical and dental practices (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Humboldt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.