Pets · Metro area · Michigan
Veterinarians in the Lansing-East Lansing, MI metro area
How the Lansing-East Lansing, MI metro area compares with other metro areas and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #338 of 384 scored metro areas
#13 of 15 scored metro areas based in Michigan
- Listings
- 88
- 14 chain locations (16%)
- Official establishments
- 58
- 0.0% since 2019
- Household spending a year
- $160.3M
- On pets · $826 a household
- Spending per listing
- $1.8M
- 33% below the U.S.
- Listings per 10k households
- 4.5
- 36% above the U.S.
- Population, 2025
- 479,722
- +1.4% since 2020
See the veterinarians around any address in the Lansing-East Lansing metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lansing-East Lansing metro area scores 28 (lower middle) on the Groundwork market score for veterinarians, ranking #338 of 384 scored metro areas and #13 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
At $826 per household (9% below the U.S. average), households in the Lansing-East Lansing metro area spend about $160.3M a year on pets. That is about $1.8M of household spending for each clinic on map listings, 33% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 88 veterinarians on map listings in the Lansing-East Lansing metro area as of September 2026. 14 of them (16%) are chain locations, against 19% across the U.S. Per 10,000 households, that is 4.5, 36% above the U.S. rate of 3.3.
Official counts show 58 businesses with payroll classed as veterinary services in the Lansing-East Lansing metro area in 2023, unchanged from 2019. That is one for every 3,348 households, against one for every 3,767 across the U.S. Population estimates put the population change in the Lansing-East Lansing metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How the Lansing-East Lansing metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lansing-East Lansing metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 3.2 | 3.3 |
| Spending per listing | $1.8M | $2.6M | $2.7M |
| Households per official establishment | 3,348 | 3,993 | 3,767 |
| Official establishment growth, 2019–2023 | 0.0% | +9.0% | +6.8% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on pets | $826 | $843 | $909 |
| Median household income | $72,550 | $72,875 | $80,734 |
| Groundwork market score | 28 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 580.0% over the period
- Employees, 2023
- 817
- Annual payroll, 2023
- $32.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8814 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Lansing-East Lansing metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lansing-East Lansing metro area
- Population, 2025 estimate
- 479,722+1.4% since 2020
- Households
- 194,163
- Median age
- 38.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,699 sq. mi.
- People per square mile
- 278
- Median household income
- $72,550
- Average household income
- $94,775
- Median home value
- $216,700
- Jobs located here
- 232,664
- Daytime population
- 512,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lansing-East Lansing metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for veterinarians, numbered among those based in Michigan, with the Lansing-East Lansing metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 66 | 15 | 2.4 | $3.6M | +0.7% | #78 of 384 |
| 2Detroit-Warren-Dearborn, MI | 66 | 473 | 2.7 | $3.3M | +0.1% | #79 of 384 |
| 3Bay City, MI | 58 | 9 | 2.0 | $3.7M | −1.6% | #133 of 384 |
| 4Grand Rapids-Wyoming-Kentwood, MI | 57 | 143 | 3.2 | $2.8M | +2.8% | #145 of 384 |
| 5Niles, MI | 50 | 16 | 2.5 | $3.2M | −1.3% | #197 of 384 |
| 6Muskegon-Norton Shores, MI | 50 | 19 | 2.8 | $2.7M | +1.8% | #200 of 384 |
| 7Flint, MI | 49 | 44 | 2.6 | $2.9M | −1.1% | #204 of 384 |
| 8Midland, MI | 46 | 12 | 3.4 | $2.6M | +0.3% | #221 of 384 |
| 9Kalamazoo-Portage, MI | 42 | 36 | 3.4 | $2.5M | +0.8% | #244 of 384 |
| 10Jackson, MI | 40 | 20 | 3.2 | $2.5M | −0.4% | #255 of 384 |
| 13Lansing-East Lansing, MI | 28 | 88 | 4.5 | $1.8M | +1.4% | #338 of 384 |
Other business types in the Lansing-East Lansing metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses40
- Veterinarians28
- Pet grooming and boarding49
- Pet stores56
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Lansing-East Lansing, MI metro area?
As of September 2026, map listings count 88 veterinarians in the Lansing-East Lansing metro area. 14 of them (16%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 58 businesses with payroll classed as veterinary services in 2023, unchanged from 2019.
How much do households in the Lansing-East Lansing, MI metro area spend on pets?
About $160.3M a year, or $826 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 88 veterinarians on map listings, it comes to $1.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 194,163 households in the Lansing-East Lansing metro area and national spending patterns by income.
How does the Lansing-East Lansing, MI metro area compare with the U.S. for veterinarians?
The Lansing-East Lansing metro area has 4.5 veterinarians per 10,000 households, 36% above the U.S. rate of 3.3. Spending per clinic is $1.8M, 33% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Lansing-East Lansing metro area would have about 59, against 88 on map listings. There is one business with payroll in the industry for every 3,348 households, against one for every 3,767 across the U.S. The official count held level from 2019 to 2023, against +6.8% for the U.S.
How fast is the Lansing-East Lansing, MI metro area growing?
Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households. Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lansing-East Lansing metro area scores 28 for veterinarians (lower middle), #338 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Lansing-East Lansing metro area
Screening a site or an acquisition in the Lansing-East Lansing metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.