Groundwork

Clothing and laundry · Metro area · Michigan

Laundromats in the Lansing-East Lansing, MI metro area

The laundromats in the Lansing-East Lansing, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #75 of 364 scored metro areas
#3 of 13 scored metro areas based in Michigan

Listings
20
4 chain locations (20%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$375.9M
On clothing, shoes and related services · $1,936 a household
Spending per listing
$18.8M
50% above the U.S.
Listings per 10k households
1.0
37% below the U.S.
Population, 2025
479,722
+1.4% since 2020

See the laundromats around any address in the Lansing-East Lansing metro area

The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,936 per household (6% below the U.S. average), households in the Lansing-East Lansing metro area spend about $375.9M a year on clothing, shoes and related services. That is about $18.8M of household spending for each laundromat on map listings, 50% above the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.

The Lansing-East Lansing metro area has 20 laundromats on map listings as of September 2026. Chain locations make up 20% of them, against 19% across the U.S. That is 1.0 per 10,000 households, 37% below the U.S. rate of 1.6.

The official count of businesses with payroll classed as coin-operated laundries in the Lansing-East Lansing metro area was 9 in 2023. That is one for every 21,574 households, against one for every 11,865 across the U.S.

Between 2020 and 2025, the population of the Lansing-East Lansing metro area grew 1.4%, slower than the U.S. (+3.1%). For laundromats, the Lansing-East Lansing metro area has a Groundwork market score of 68 (upper middle): #75 of 364 scored metro areas and #3 of 13 scored metro areas based in Michigan. That puts it in the top quarter of metro areas.

How the Lansing-East Lansing metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Laundromats in Lansing-East Lansing, MI metro area compared with Michigan and the U.S.
MeasureLansing-East Lansing metro areaMichiganU.S.
Listings per 10k households1.01.31.6
Spending per listing$18.8M$15.2M$12.5M
Households per official establishment21,57415,04211,865
Official establishment growth, 2019–2023n/a−4.2%+3.0%
Population growth, 2020–2025+1.4%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,936$1,975$2,055
Median household income$72,550$72,875$80,734
Groundwork market score6850

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9
Employees, 2023
44
Annual payroll, 2023
$701K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
204 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as coin-operated laundries in the Lansing-East Lansing metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lansing-East Lansing metro area

Population, 2025 estimate
479,722+1.4% since 2020
Households
194,163
Median age
38.6
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,699 sq. mi.
People per square mile
278
Median household income
$72,550
Average household income
$94,775
Median home value
$216,700
Jobs located here
232,664
Daytime population
512,361Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lansing-East Lansing metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.

Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Laundromats across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for laundromats, numbered among those based in Michigan, with the Lansing-East Lansing metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for laundromats by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kalamazoo-Portage, MI7680.7$26.5M+0.8%#33 of 364
2Ann Arbor, MI75120.8$28.2M−0.4%#38 of 364
3Lansing-East Lansing, MI68201.0$18.8M+1.4%#75 of 364
4Traverse City, MI6691.4$14.7M+2.2%#84 of 364
5Grand Rapids-Wyoming-Kentwood, MI65551.2$16.5M+2.8%#89 of 364
6Monroe, MI6361.0$21M+0.7%#97 of 364
7Flint, MI62161.0$19M−1.1%#108 of 364
8Detroit-Warren-Dearborn, MI582091.2$17.3M+0.1%#120 of 364
9Muskegon-Norton Shores, MI5671.0$17.2M+1.8%#137 of 364
10Saginaw, MI4981.0$17.6M−1.1%#182 of 364

Other business types in the Lansing-East Lansing metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many laundromats are in the Lansing-East Lansing, MI metro area?

Map listings as of September 2026 show 20 laundromats in the Lansing-East Lansing metro area. 4 of them (20%) are chain locations. The listings count laundromats. Official counts show 9 businesses with payroll classed as coin-operated laundries in 2023.

How much do households in the Lansing-East Lansing, MI metro area spend on clothing, shoes and related services?

About $375.9M a year, or $1,936 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 20 laundromats on map listings, it comes to $18.8M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 194,163 households in the Lansing-East Lansing metro area and national spending patterns by income.

How does the Lansing-East Lansing, MI metro area compare with the U.S. for laundromats?

The Lansing-East Lansing metro area has 1.0 laundromats per 10,000 households, 37% below the U.S. rate of 1.6. Spending per laundromat is $18.8M, 50% above the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, the Lansing-East Lansing metro area would have about 30, against 20 on map listings. There is one business with payroll in the industry for every 21,574 households, against one for every 11,865 across the U.S.

How fast is the Lansing-East Lansing, MI metro area growing?

Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households. Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lansing-East Lansing metro area scores 68 for laundromats (upper middle), #75 of 364 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for laundromats · All 56 business types in the Lansing-East Lansing metro area

Screening a site or an acquisition in the Lansing-East Lansing metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.