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Roofing and gutter companies in the Lansing-East Lansing, MI metro area

The roofing and gutter companies in the Lansing-East Lansing, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #151 of 381 scored metro areas
#5 of 15 scored metro areas based in Michigan

Listings
63
5 chain locations (8%)
Official establishments
23
Businesses with payroll, 2023
Household spending a year
$516.7M
On home repairs, maintenance and insurance · $2,661 a household
Spending per listing
$8.2M
3% below the U.S.
Listings per 10k households
3.2
11% below the U.S.
Population, 2025
479,722
+1.4% since 2020

See the roofing and gutter companies around any address in the Lansing-East Lansing metro area

The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,661 per household (12% below the U.S. average), households in the Lansing-East Lansing metro area spend about $516.7M a year on home repairs, maintenance and insurance. Spread across 63 roofing and gutter companies, that is $8.2M per company, 3% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.

There are 63 roofing and gutter companies on map listings in the Lansing-East Lansing metro area as of September 2026. 5 of them (8%) are chain locations, against 4% across the U.S. That comes to 3.2 for every 10,000 households, 11% below the U.S. rate of 3.6.

The official count of businesses with payroll classed as roofing contractors in the Lansing-East Lansing metro area was 23 in 2023. That is one for every 8,442 households, against one for every 5,063 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.6M have gone to businesses classed as roofing contractors in the Lansing-East Lansing metro area.

Population estimates show the Lansing-East Lansing metro area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For roofing and gutter companies, the Lansing-East Lansing metro area has a Groundwork market score of 55 (upper middle): #151 of 381 scored metro areas and #5 of 15 scored metro areas based in Michigan.

How the Lansing-East Lansing metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Roofing and gutters in Lansing-East Lansing, MI metro area compared with Michigan and the U.S.
MeasureLansing-East Lansing metro areaMichiganU.S.
Listings per 10k households3.23.03.6
Spending per listing$8.2M$9M$8.5M
Households per official establishment8,4428,0095,063
Official establishment growth, 2019–2023n/a+24.2%+20.4%
Population growth, 2020–2025+1.4%+0.6%+3.1%
Spending per household on home repairs, maintenance and insurance$2,661$2,711$3,018
Median household income$72,550$72,875$80,734
Groundwork market score5554

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23
Employees, 2023
208
Annual payroll, 2023
$24.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
635 chain locations
Listings at the U.S. rate for this spending
61The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.6M

SBA-backed loans to businesses classed as roofing contractors in the Lansing-East Lansing metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lansing-East Lansing metro area

Population, 2025 estimate
479,722+1.4% since 2020
Households
194,163
Median age
38.6
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,699 sq. mi.
People per square mile
278
Median household income
$72,550
Average household income
$94,775
Median home value
$216,700
Jobs located here
232,664
Daytime population
512,361Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lansing-East Lansing metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.

Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Roofing and gutters across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for roofing and gutter companies, numbered among those based in Michigan, with the Lansing-East Lansing metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for roofing and gutter companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Midland, MI7272.0$14M+0.3%#34 of 381
2Monroe, MI70142.2$12.3M+0.7%#40 of 381
3Detroit-Warren-Dearborn, MI674632.6$10.7M+0.1%#60 of 381
4Ann Arbor, MI65523.5$8.8M−0.4%#75 of 381
5Lansing-East Lansing, MI55633.2$8.2M+1.4%#151 of 381
6Jackson, MI53193.0$8.5M−0.4%#166 of 381
7Niles, MI52162.5$10.3M−1.3%#174 of 381
8Muskegon-Norton Shores, MI51172.5$9.8M+1.8%#183 of 381
9Grand Rapids-Wyoming-Kentwood, MI511744.0$7.2M+2.8%#189 of 381
10Bay City, MI47112.4$10.1M−1.6%#213 of 381

Other business types in the Lansing-East Lansing metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many roofing and gutter companies are in the Lansing-East Lansing, MI metro area?

As of September 2026, map listings count 63 roofing and gutter companies in the Lansing-East Lansing metro area. 5 of them (8%) are chain locations. The listings count roofers and gutter companies. Official counts show 23 businesses with payroll classed as roofing contractors in 2023.

How much do households in the Lansing-East Lansing, MI metro area spend on home repairs, maintenance and insurance?

About $516.7M a year, or $2,661 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 63 roofing and gutter companies on map listings, it comes to $8.2M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 194,163 households in the Lansing-East Lansing metro area and national spending patterns by income.

How does the Lansing-East Lansing, MI metro area compare with the U.S. for roofing and gutter companies?

The Lansing-East Lansing metro area has 3.2 roofing and gutter companies per 10,000 households, 11% below the U.S. rate of 3.6. Spending per company is $8.2M, 3% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Lansing-East Lansing metro area would have about 61, against 63 on map listings. There is one business with payroll in the industry for every 8,442 households, against one for every 5,063 across the U.S.

How fast is the Lansing-East Lansing, MI metro area growing?

Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households. Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lansing-East Lansing metro area scores 55 for roofing and gutter companies (upper middle), #151 of 381 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for roofing and gutter companies · All 56 business types in the Lansing-East Lansing metro area

Screening a site or an acquisition in the Lansing-East Lansing metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.