Groundwork

Health care · Metro area · Michigan

Optometrists and eye clinics in the Lansing-East Lansing, MI metro area

How the Lansing-East Lansing, MI metro area compares with other metro areas and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #143 of 386 scored metro areas
#8 of 15 scored metro areas based in Michigan

Listings
81
21 chain locations (26%)
Official establishments
33
0.0% since 2019
Household spending a year
$269.9M
On medical and dental services · $1,390 a household
Spending per listing
$3.3M
6% above the U.S.
Listings per 10k households
4.2
2% above the U.S.
Population, 2025
479,722
+1.4% since 2020

See the optometrists and eye clinics around any address in the Lansing-East Lansing metro area

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,390 per household (8% above the U.S. average), households in the Lansing-East Lansing metro area spend about $269.9M a year on medical and dental services. Spread across 81 optometrists and eye clinics, that is $3.3M per practice, 6% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.

The Lansing-East Lansing metro area has 81 optometrists and eye clinics on map listings as of September 2026. Of those, 21 are chain locations, or 26%, against 20% across the U.S. Per 10,000 households, that is 4.2, 2% above the U.S. rate of 4.1.

Official counts show 33 businesses with payroll classed as offices of optometrists in the Lansing-East Lansing metro area in 2023, unchanged from 2019. That is one for every 5,884 households, against one for every 5,742 across the U.S.

Population estimates put the population change in the Lansing-East Lansing metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). The Groundwork market score for optometrists and eye clinics in the Lansing-East Lansing metro area is 55 (upper middle), #143 of 386 scored metro areas and #8 of 15 scored metro areas based in Michigan.

How the Lansing-East Lansing metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Lansing-East Lansing, MI metro area compared with Michigan and the U.S.
MeasureLansing-East Lansing metro areaMichiganU.S.
Listings per 10k households4.23.94.1
Spending per listing$3.3M$3.7M$3.1M
Households per official establishment5,8847,0405,742
Official establishment growth, 2019–20230.0%+1.8%+0.2%
Population growth, 2020–2025+1.4%+0.6%+3.1%
Spending per household on medical and dental services$1,390$1,412$1,288
Median household income$72,550$72,875$80,734
Groundwork market score5570

Official counts and lending

Businesses

Official establishments, 2019 to 2023
330.0% over the period
Employees, 2023
337
Annual payroll, 2023
$18.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
8121 chain locations
Listings at the U.S. rate for this spending
86The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of optometrists in the Lansing-East Lansing metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lansing-East Lansing metro area

Population, 2025 estimate
479,722+1.4% since 2020
Households
194,163
Median age
38.6
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,699 sq. mi.
People per square mile
278
Median household income
$72,550
Average household income
$94,775
Median home value
$216,700
Jobs located here
232,664
Daytime population
512,361Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lansing-East Lansing metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Optometrists and eye care across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for optometrists and eye clinics, numbered among those based in Michigan (a market based in another state is listed without a number), with the Lansing-East Lansing metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monroe, MI80213.3$4.3M+0.7%#10 of 386
2Detroit-Warren-Dearborn, MI756493.7$4M+0.1%#26 of 386
3Kalamazoo-Portage, MI67454.2$3.4M+0.8%#71 of 386
4Saginaw, MI66253.2$4M−1.1%#72 of 386
5Niles, MI57182.8$4.8M−1.3%#122 of 386
6Midland, MI57154.3$3.4M+0.3%#127 of 386
7Ann Arbor, MI56684.5$3.5M−0.4%#134 of 386
South Bend-Mishawaka, IN-MI55443.4$4M+0.1%#139 of 386
8Lansing-East Lansing, MI55814.2$3.3M+1.4%#143 of 386
9Jackson, MI53294.6$2.9M−0.4%#172 of 386

Other business types in the Lansing-East Lansing metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in the Lansing-East Lansing, MI metro area?

Map listings as of September 2026 show 81 optometrists and eye clinics in the Lansing-East Lansing metro area. 21 of them (26%) are chain locations. The listings count optometrists and eye clinics. Official counts show 33 businesses with payroll classed as offices of optometrists in 2023, unchanged from 2019.

How much do households in the Lansing-East Lansing, MI metro area spend on medical and dental services?

About $269.9M a year, or $1,390 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 81 optometrists and eye clinics on map listings, it comes to $3.3M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 194,163 households in the Lansing-East Lansing metro area and national spending patterns by income.

How does the Lansing-East Lansing, MI metro area compare with the U.S. for optometrists and eye clinics?

The Lansing-East Lansing metro area has 4.2 optometrists and eye clinics per 10,000 households, 2% above the U.S. rate of 4.1. Spending per practice is $3.3M, 6% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Lansing-East Lansing metro area would have about 86, against 81 on map listings. There is one business with payroll in the industry for every 5,884 households, against one for every 5,742 across the U.S. The official count held level from 2019 to 2023, against +0.2% for the U.S.

How fast is the Lansing-East Lansing, MI metro area growing?

Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households. Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lansing-East Lansing metro area scores 55 for optometrists and eye clinics (upper middle), #143 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Lansing-East Lansing metro area

Screening a site or an acquisition in the Lansing-East Lansing metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.