Groundwork

Pets · Metro area · Michigan

Pet grooming and boarding businesses in the Lansing-East Lansing, MI metro area

The pet grooming and boarding businesses in the Lansing-East Lansing, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #208 of 386 scored metro areas
#5 of 15 scored metro areas based in Michigan

Listings
72
7 chain locations (10%)
Official establishments
34
+70.0% since 2019
Household spending a year
$160.3M
On pets · $826 a household
Spending per listing
$2.2M
13% below the U.S.
Listings per 10k households
3.7
3% above the U.S.
Population, 2025
479,722
+1.4% since 2020

See the pet grooming and boarding businesses around any address in the Lansing-East Lansing metro area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $826 per household (9% below the U.S. average), households in the Lansing-East Lansing metro area spend about $160.3M a year on pets. Spread across 72 pet grooming and boarding businesses, that is $2.2M per business, 13% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

The Lansing-East Lansing metro area has 72 pet grooming and boarding businesses on map listings as of September 2026. Of those, 7 are chain locations, or 10%, against 9% across the U.S. That is 3.7 per 10,000 households, 3% above the U.S. rate of 3.6.

Official counts show 34 businesses with payroll classed as pet care (except veterinary) in the Lansing-East Lansing metro area in 2023, up 70.0% from 2019. That is one for every 5,711 households, against one for every 5,057 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1M have gone to businesses classed as pet care (except veterinary) in the Lansing-East Lansing metro area.

Population estimates put the population change in the Lansing-East Lansing metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in the Lansing-East Lansing metro area is 49 (lower middle), #208 of 386 scored metro areas and #5 of 15 scored metro areas based in Michigan.

How the Lansing-East Lansing metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Lansing-East Lansing, MI metro area compared with Michigan and the U.S.
MeasureLansing-East Lansing metro areaMichiganU.S.
Listings per 10k households3.73.83.6
Spending per listing$2.2M$2.2M$2.5M
Households per official establishment5,7115,9955,057
Official establishment growth, 2019–2023+70.0%+33.1%+25.2%
Population growth, 2020–2025+1.4%+0.6%+3.1%
Spending per household on pets$826$843$909
Median household income$72,550$72,875$80,734
Groundwork market score4945

Official counts and lending

Businesses

Official establishments, 2019 to 2023
34+70.0% over the period
Employees, 2023
267
Annual payroll, 2023
$6.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
727 chain locations
Listings at the U.S. rate for this spending
63The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1M

SBA-backed loans to businesses classed as pet care (except veterinary) in the Lansing-East Lansing metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lansing-East Lansing metro area

Population, 2025 estimate
479,722+1.4% since 2020
Households
194,163
Median age
38.6
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,699 sq. mi.
People per square mile
278
Median household income
$72,550
Average household income
$94,775
Median home value
$216,700
Jobs located here
232,664
Daytime population
512,361Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lansing-East Lansing metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for pet grooming and boarding businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Lansing-East Lansing metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
South Bend-Mishawaka, IN-MI65322.5$3.2M+0.1%#77 of 386
1Detroit-Warren-Dearborn, MI625453.1$2.9M+0.1%#102 of 386
2Monroe, MI58223.5$2.5M+0.7%#137 of 386
3Grand Rapids-Wyoming-Kentwood, MI561723.9$2.3M+2.8%#152 of 386
4Ann Arbor, MI50593.9$2.5M−0.4%#201 of 386
5Lansing-East Lansing, MI49723.7$2.2M+1.4%#208 of 386
6Jackson, MI46243.8$2.1M−0.4%#233 of 386
7Muskegon-Norton Shores, MI39223.2$2.3M+1.8%#279 of 386
8Flint, MI39653.9$2M−1.1%#282 of 386
9Battle Creek, MI38203.8$2M−0.6%#287 of 386

Other business types in the Lansing-East Lansing metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Lansing-East Lansing, MI metro area?

Map listings as of September 2026 show 72 pet grooming and boarding businesses in the Lansing-East Lansing metro area. 7 of them (10%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 34 businesses with payroll classed as pet care (except veterinary) in 2023, up 70.0% from 2019.

How much do households in the Lansing-East Lansing, MI metro area spend on pets?

About $160.3M a year, or $826 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 72 pet grooming and boarding businesses on map listings, it comes to $2.2M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 194,163 households in the Lansing-East Lansing metro area and national spending patterns by income.

How does the Lansing-East Lansing, MI metro area compare with the U.S. for pet grooming and boarding businesses?

The Lansing-East Lansing metro area has 3.7 pet grooming and boarding businesses per 10,000 households, 3% above the U.S. rate of 3.6. Spending per business is $2.2M, 13% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, the Lansing-East Lansing metro area would have about 63, against 72 on map listings. There is one business with payroll in the industry for every 5,711 households, against one for every 5,057 across the U.S. The official count rose 70.0% from 2019 to 2023, against +25.2% for the U.S.

How fast is the Lansing-East Lansing, MI metro area growing?

Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households. Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lansing-East Lansing metro area scores 49 for pet grooming and boarding businesses (lower middle), #208 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Lansing-East Lansing metro area

Screening a site or an acquisition in the Lansing-East Lansing metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.