Groundwork

Health care · County · Wisconsin

Medical and dental practices in Richland County, WI

The medical and dental practices in Richland County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #233 of 2,394 scored counties
#14 of 67 scored counties in Wisconsin

Listings
26
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$9.5M
On medical and dental services · $1,310 a household
Spending per listing
$365K
2.4 times the U.S.
Listings per 10k households
35.9
58% below the U.S.
Population, 2025
17,036
−1.4% since 2020

See the medical and dental practices around any address in Richland County

The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For medical and dental practices, Richland County has a Groundwork market score of 74 (upper middle): #233 of 2,394 scored counties and #14 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for medical and dental practices.

Map listings as of September 2026 show 26 medical and dental practices in Richland County. None of them are chain locations, against 11% across the U.S. That comes to 35.9 for every 10,000 households, 58% below the U.S. rate of 84.5.

Household spending on medical and dental services in Richland County comes to about $9.5M a year: $1,310 per household, 2% above the U.S. average. Spread across 26 medical and dental practices, that is $365K per practice, 2.4 times the U.S. figure of $152K.

The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Richland County was 3 in 2023. That is one for every 2,417 households, against one for every 270 across the U.S. Population estimates show Richland County declined 1.4% from 2020 to 2025, against +3.1% for the U.S.

How Richland County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Doctors, dentists and clinics in Richland County, WI compared with Wisconsin and the U.S.
MeasureRichland CountyWisconsinU.S.
Listings per 10k households35.993.084.5
Spending per listing$365K$154K$152K
Households per official establishment2,417335270
Official establishment growth, 2019–2023n/a+12.0%+1.5%
Population growth, 2020–2025−1.4%+1.3%+3.1%
Spending per household on medical and dental services$1,310$1,435$1,288
Median household income$66,420$77,485$80,734
Groundwork market score7460

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 3
Employees, 2023
31
Annual payroll, 2023
$3M
One-person businesses, 2023
8Businesses with no payroll
Map listings, September 2026
260 chain locations
Listings at the U.S. rate for this spending
62The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Richland County

Population, 2025 estimate
17,036−1.4% since 2020
Households
7,250
Median age
46.3
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
586 sq. mi.
People per square mile
29
Median household income
$66,420+27.9% vs. 2015–2019, before inflation
Average household income
$84,420
Median home value
$197,500
Jobs located here
5,615
Daytime population
14,776Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Richland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.

Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Doctors, dentists and clinics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Richland County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for medical and dental practices by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI891013.4$1M+3.4%#6 of 2,394
2Adams County, WI881616.8$747K+5.2%#8 of 2,394
3Lafayette County, WI872537.0$373K+5.2%#21 of 2,394
4Burnett County, WI862027.8$467K+3.9%#26 of 2,394
5Vilas County, WI783127.8$479K+2.9%#119 of 2,394
6Marquette County, WI771927.2$473K+2.1%#142 of 2,394
7Dunn County, WI776637.8$366K+1.7%#148 of 2,394
8Sawyer County, WI773438.6$334K+4.0%#153 of 2,394
9Vernon County, WI764838.6$351K+2.4%#176 of 2,394
10Waushara County, WI764643.5$304K+2.8%#180 of 2,394
14Richland County, WI742635.9$365K−1.4%#233 of 2,394

Other business types in Richland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many medical and dental practices are in Richland County, WI?

There are 26 medical and dental practices on map listings in Richland County as of September 2026. None of them are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 3 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023. Official counts list 8 one-person businesses without payroll.

How much do households in Richland County, WI spend on medical and dental services?

About $9.5M a year, or $1,310 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 26 medical and dental practices on map listings, it comes to $365K per practice. It is estimated from the incomes of the 7,250 households in Richland County and national spending patterns by income.

How does Richland County, WI compare with the U.S. for medical and dental practices?

Richland County has 35.9 medical and dental practices per 10,000 households, 58% below the U.S. rate of 84.5. Spending per practice is $365K, 2.4 times the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, Richland County would have about 62, against 26 on map listings. There is one business with payroll in the industry for every 2,417 households, against one for every 270 across the U.S.

How fast is Richland County, WI growing?

Population estimates put Richland County at 17,036 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,250 households. Median household income in Richland County is $66,420, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 74 for medical and dental practices (upper middle), #233 of 2,394 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Richland County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for medical and dental practices · All 56 business types in Richland County

Screening a site or an acquisition in Richland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.