Groundwork

Health care · County · Wisconsin

Medical and dental practices in La Crosse County, WI

The medical and dental practices in La Crosse County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #915 of 2,394 scored counties
#43 of 67 scored counties in Wisconsin

Listings
312
45 chain locations (14%)
Official establishments
140
+18.6% since 2019
Household spending a year
$72M
On medical and dental services · $1,398 a household
Spending per listing
$231K
51% above the U.S.
Listings per 10k households
60.6
28% below the U.S.
Population, 2025
121,339
+0.3% since 2020

See the medical and dental practices around any address in La Crosse County

The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in La Crosse County spend about $72M a year on medical and dental services, or $1,398 per household, 9% above the U.S. average. That works out to $231K per practice, 51% above the U.S. figure of $152K.

There are 312 medical and dental practices on map listings in La Crosse County as of September 2026. Of those, 45 are chain locations, or 14%, against 11% across the U.S. That comes to 60.6 for every 10,000 households, 28% below the U.S. rate of 84.5.

Official counts show 140 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in La Crosse County in 2023, up 18.6% from 2019. That is one for every 368 households, against one for every 270 across the U.S. Another 51 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $4M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in La Crosse County.

Population estimates put the population change in La Crosse County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). The Groundwork market score for medical and dental practices in La Crosse County is 56 (upper middle), #915 of 2,394 scored counties and #43 of 67 scored counties in Wisconsin.

How La Crosse County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Doctors, dentists and clinics in La Crosse County, WI compared with Wisconsin and the U.S.
MeasureLa Crosse CountyWisconsinU.S.
Listings per 10k households60.693.084.5
Spending per listing$231K$154K$152K
Households per official establishment368335270
Official establishment growth, 2019–2023+18.6%+12.0%+1.5%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on medical and dental services$1,398$1,435$1,288
Median household income$73,013$77,485$80,734
Groundwork market score5660

Official counts and lending

Businesses

Official establishments, 2019 to 2023
118 → 140+18.6% over the period
Employees, 2023
1,102
Annual payroll, 2023
$66.6M
One-person businesses, 2023
51Businesses with no payroll
Map listings, September 2026
31245 chain locations
Listings at the U.S. rate for this spending
472The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$4M

SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in La Crosse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in La Crosse County

Population, 2025 estimate
121,339+0.3% since 2020
Households
51,497
Median age
39.7
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
452 sq. mi.
People per square mile
267
Median household income
$73,013+26.1% vs. 2015–2019, before inflation
Average household income
$97,214
Median home value
$257,000
Jobs located here
72,448
Daytime population
134,687Residents who don’t work, plus everyone whose job is here

Looking at a specific site in La Crosse County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.

Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Doctors, dentists and clinics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with La Crosse County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for medical and dental practices by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI891013.4$1M+3.4%#6 of 2,394
2Adams County, WI881616.8$747K+5.2%#8 of 2,394
3Lafayette County, WI872537.0$373K+5.2%#21 of 2,394
4Burnett County, WI862027.8$467K+3.9%#26 of 2,394
5Vilas County, WI783127.8$479K+2.9%#119 of 2,394
6Marquette County, WI771927.2$473K+2.1%#142 of 2,394
7Dunn County, WI776637.8$366K+1.7%#148 of 2,394
8Sawyer County, WI773438.6$334K+4.0%#153 of 2,394
9Vernon County, WI764838.6$351K+2.4%#176 of 2,394
10Waushara County, WI764643.5$304K+2.8%#180 of 2,394
43La Crosse County, WI5631260.6$231K+0.3%#915 of 2,394

Other business types in La Crosse County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many medical and dental practices are in La Crosse County, WI?

As of September 2026, map listings count 312 medical and dental practices in La Crosse County. 45 of them (14%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 140 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 18.6% from 2019. Official counts list 51 one-person businesses without payroll.

How much do households in La Crosse County, WI spend on medical and dental services?

About $72M a year, or $1,398 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 312 medical and dental practices on map listings, it comes to $231K per practice. It is estimated from the incomes of the 51,497 households in La Crosse County and national spending patterns by income.

How does La Crosse County, WI compare with the U.S. for medical and dental practices?

La Crosse County has 60.6 medical and dental practices per 10,000 households, 28% below the U.S. rate of 84.5. Spending per practice is $231K, 51% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, La Crosse County would have about 472, against 312 on map listings. There is one business with payroll in the industry for every 368 households, against one for every 270 across the U.S. The official count rose 18.6% from 2019 to 2023, against +1.5% for the U.S.

How fast is La Crosse County, WI growing?

Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Crosse County scores 56 for medical and dental practices (upper middle), #915 of 2,394 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in La Crosse County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for medical and dental practices · All 56 business types in La Crosse County

Screening a site or an acquisition in La Crosse County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.