Health care · Small-town market · Wisconsin
Medical and dental practices in the Baraboo, WI area
The medical and dental practices in the Baraboo, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #31 of 538 scored small-town markets
#3 of 13 scored small-town markets based in Wisconsin
- Listings
- 149
- 18 chain locations (12%)
- Official establishments
- 57
- +21.3% since 2019
- Household spending a year
- $39.8M
- On medical and dental services · $1,421 a household
- Spending per listing
- $267K
- 75% above the U.S.
- Listings per 10k households
- 53.2
- 37% below the U.S.
- Population, 2025
- 66,652
- +1.3% since 2020
See the medical and dental practices around any address in the Baraboo area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Baraboo area scores 79 (high) on the Groundwork market score for medical and dental practices, ranking #31 of 538 scored small-town markets and #3 of 13 scored small-town markets based in Wisconsin. That puts it in the top 10% of small-town markets for medical and dental practices.
As of September 2026, map listings count 149 medical and dental practices in the Baraboo area. Of those, 18 are chain locations, or 12%, against 11% across the U.S. Per 10,000 households, that is 53.2, 37% below the U.S. rate of 84.5.
At $1,421 per household (10% above the U.S. average), households in the Baraboo area spend about $39.8M a year on medical and dental services. Spread across 149 medical and dental practices, that is $267K per practice, 75% above the U.S. figure of $152K.
In 2023, official counts showed 57 businesses with payroll in the Baraboo area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, up 21.3% from 2019. That is one for every 491 households, against one for every 270 across the U.S. Between 2020 and 2025, the population of the Baraboo area grew 1.3%, slower than the U.S. (+3.1%).
How the Baraboo area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baraboo area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.2 | 93.0 | 84.5 |
| Spending per listing | $267K | $154K | $152K |
| Households per official establishment | 491 | 335 | 270 |
| Official establishment growth, 2019–2023 | +21.3% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +1.3% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,421 | $1,435 | $1,288 |
| Median household income | $79,541 | $77,485 | $80,734 |
| Groundwork market score | 79 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 57+21.3% over the period
- Employees, 2023
- 687
- Annual payroll, 2023
- $66.5M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 14918 chain locations
- Listings at the U.S. rate for this spending
- 261The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Baraboo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baraboo area
- Population, 2025 estimate
- 66,652+1.3% since 2020
- Households
- 27,987
- Median age
- 42.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 832 sq. mi.
- People per square mile
- 79
- Median household income
- $79,541+32.7% vs. 2015–2019, before inflation
- Average household income
- $98,005
- Median home value
- $258,600
- Jobs located here
- 36,015
- Daytime population
- 65,185Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baraboo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with the Baraboo area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 88 | 66 | 37.8 | $366K | +1.7% | #6 of 538 |
| 2Sparta, WI | 84 | 53 | 29.0 | $463K | +0.6% | #13 of 538 |
| 3Baraboo, WI | 79 | 149 | 53.2 | $267K | +1.3% | #31 of 538 |
| 4Beaver Dam, WI | 76 | 164 | 45.7 | $302K | −0.3% | #43 of 538 |
| 5Shawano, WI | 76 | 82 | 44.0 | $296K | +1.4% | #44 of 538 |
| 6Watertown-Fort Atkinson, WI | 76 | 200 | 57.4 | $250K | +0.3% | #46 of 538 |
| 7Platteville, WI | 74 | 95 | 47.6 | $279K | +0.9% | #59 of 538 |
| 8Stevens Point-Plover, WI | 64 | 161 | 54.2 | $258K | +2.2% | #137 of 538 |
| 9Wisconsin Rapids-Marshfield, WI | 60 | 159 | 49.3 | $268K | −0.2% | #165 of 538 |
| 10Whitewater-Elkhorn, WI | 60 | 341 | 79.1 | $187K | +0.8% | #173 of 538 |
Other business types in the Baraboo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics79
- Dentists and orthodontists76
- Primary care and pediatrics85
- Urgent care and walk-in clinics
- Chiropractors38
- Physical therapy87
- Optometrists and eye care76
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Baraboo, WI area?
The Baraboo area has 149 medical and dental practices on map listings as of September 2026. 18 of them (12%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 57 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 21.3% from 2019. Official counts also show 18 one-person businesses without payroll.
How much do households in the Baraboo, WI area spend on medical and dental services?
About $39.8M a year, or $1,421 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 149 medical and dental practices on map listings, it comes to $267K per practice. It is estimated from the incomes of the 27,987 households in the Baraboo area and national spending patterns by income.
How does the Baraboo, WI area compare with the U.S. for medical and dental practices?
The Baraboo area has 53.2 medical and dental practices per 10,000 households, 37% below the U.S. rate of 84.5. Spending per practice is $267K, 75% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Baraboo area would have about 261, against 149 on map listings. There is one business with payroll in the industry for every 491 households, against one for every 270 across the U.S. The official count rose 21.3% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Baraboo, WI area growing?
Population estimates put the Baraboo area at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. Median household income in the Baraboo area is $79,541, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baraboo area scores 79 for medical and dental practices (high), #31 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baraboo area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Baraboo area
Screening a site or an acquisition in the Baraboo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.