Health care · County · Wisconsin
Medical and dental practices in Dane County, WI
The medical and dental practices in Dane County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,066 of 2,394 scored counties
#49 of 67 scored counties in Wisconsin
- Listings
- 2,890
- 179 chain locations (6%)
- Official establishments
- 598
- +12.2% since 2019
- Household spending a year
- $393.8M
- On medical and dental services · $1,566 a household
- Spending per listing
- $136K
- 11% below the U.S.
- Listings per 10k households
- 114.9
- 36% above the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the medical and dental practices around any address in Dane County
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,566 per household (22% above the U.S. average), households in Dane County spend about $393.8M a year on medical and dental services. That is about $136K of household spending for each practice on map listings, 11% below the U.S. figure of $152K.
Dane County has 2,890 medical and dental practices on map listings as of September 2026. Of those, 179 are chain locations, or 6%, against 11% across the U.S. That is 114.9 per 10,000 households, 36% above the U.S. rate of 84.5.
Official counts show 598 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Dane County in 2023, up 12.2% from 2019. That is one for every 421 households, against one for every 270 across the U.S. Official counts also show 378 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $9.2M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Dane County.
Population estimates put the population change in Dane County from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). Dane County scores 53 (upper middle) on the Groundwork market score for medical and dental practices, ranking #1,066 of 2,394 scored counties and #49 of 67 scored counties in Wisconsin.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 114.9 | 93.0 | 84.5 |
| Spending per listing | $136K | $154K | $152K |
| Households per official establishment | 421 | 335 | 270 |
| Official establishment growth, 2019–2023 | +12.2% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,566 | $1,435 | $1,288 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 53 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 533 → 598+12.2% over the period
- Employees, 2023
- 10,317
- Annual payroll, 2023
- $1B
- One-person businesses, 2023
- 378Businesses with no payroll
- Map listings, September 2026
- 2,890179 chain locations
- Listings at the U.S. rate for this spending
- 2,582The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $9.2M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 10 | 13.4 | $1M | +3.4% | #6 of 2,394 |
| 2Adams County, WI | 88 | 16 | 16.8 | $747K | +5.2% | #8 of 2,394 |
| 3Lafayette County, WI | 87 | 25 | 37.0 | $373K | +5.2% | #21 of 2,394 |
| 4Burnett County, WI | 86 | 20 | 27.8 | $467K | +3.9% | #26 of 2,394 |
| 5Vilas County, WI | 78 | 31 | 27.8 | $479K | +2.9% | #119 of 2,394 |
| 6Marquette County, WI | 77 | 19 | 27.2 | $473K | +2.1% | #142 of 2,394 |
| 7Dunn County, WI | 77 | 66 | 37.8 | $366K | +1.7% | #148 of 2,394 |
| 8Sawyer County, WI | 77 | 34 | 38.6 | $334K | +4.0% | #153 of 2,394 |
| 9Vernon County, WI | 76 | 48 | 38.6 | $351K | +2.4% | #176 of 2,394 |
| 10Waushara County, WI | 76 | 46 | 43.5 | $304K | +2.8% | #180 of 2,394 |
| 49Dane County, WI | 53 | 2,890 | 114.9 | $136K | +4.9% | #1,066 of 2,394 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics53
- Dentists and orthodontists71
- Primary care and pediatrics81
- Urgent care and walk-in clinics91
- Chiropractors54
- Physical therapy69
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in Dane County, WI?
Map listings as of September 2026 show 2,890 medical and dental practices in Dane County. 179 of them (6%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 598 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 12.2% from 2019. Another 378 one-person businesses have no payroll, by official counts.
How much do households in Dane County, WI spend on medical and dental services?
About $393.8M a year, or $1,566 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 2,890 medical and dental practices on map listings, it comes to $136K per practice. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for medical and dental practices?
Dane County has 114.9 medical and dental practices per 10,000 households, 36% above the U.S. rate of 84.5. Spending per practice is $136K, 11% below the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, Dane County would have about 2,582, against 2,890 on map listings. There is one business with payroll in the industry for every 421 households, against one for every 270 across the U.S. The official count rose 12.2% from 2019 to 2023, against +1.5% for the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 53 for medical and dental practices (upper middle), #1,066 of 2,394 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.