Health care · Metro area · Wisconsin
Medical and dental practices in the Oshkosh-Neenah, WI metro area
How the Oshkosh-Neenah, WI metro area compares with other metro areas and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #285 of 387 scored metro areas
#11 of 13 scored metro areas based in Wisconsin
- Listings
- 798
- 78 chain locations (10%)
- Official establishments
- 267
- +16.6% since 2019
- Household spending a year
- $101.2M
- On medical and dental services · $1,393 a household
- Spending per listing
- $127K
- 17% below the U.S.
- Listings per 10k households
- 109.8
- 30% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the medical and dental practices around any address in the Oshkosh-Neenah metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,393 per household (8% above the U.S. average), households in the Oshkosh-Neenah metro area spend about $101.2M a year on medical and dental services. That is about $127K of household spending for each practice on map listings, 17% below the U.S. figure of $152K.
There are 798 medical and dental practices on map listings in the Oshkosh-Neenah metro area as of September 2026. Chain locations make up 10% of them, against 11% across the U.S. That comes to 109.8 for every 10,000 households, 30% above the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Oshkosh-Neenah metro area was 267 in 2023, up 16.6% from 2019. That is one for every 272 households, against one for every 270 across the U.S. Another 80 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $3.7M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Oshkosh-Neenah metro area.
Population estimates show the Oshkosh-Neenah metro area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For medical and dental practices, the Oshkosh-Neenah metro area has a Groundwork market score of 39 (lower middle): #285 of 387 scored metro areas and #11 of 13 scored metro areas based in Wisconsin.
How the Oshkosh-Neenah metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oshkosh-Neenah metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 109.8 | 93.0 | 84.5 |
| Spending per listing | $127K | $154K | $152K |
| Households per official establishment | 272 | 335 | 270 |
| Official establishment growth, 2019–2023 | +16.6% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,393 | $1,435 | $1,288 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 39 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 267+16.6% over the period
- Employees, 2023
- 4,266
- Annual payroll, 2023
- $389.5M
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 79878 chain locations
- Listings at the U.S. rate for this spending
- 664The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $3.7M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Oshkosh-Neenah metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oshkosh-Neenah metro area
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oshkosh-Neenah metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for medical and dental practices, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Oshkosh-Neenah metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 84 | 333 | 49.6 | $280K | +1.7% | #4 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 10,468 | 70.9 | $231K | +2.6% | #6 of 387 |
| 2La Crosse-Onalaska, WI-MN | 77 | 387 | 53.7 | $260K | +0.4% | #23 of 387 |
| 3Fond du Lac, WI | 74 | 309 | 71.5 | $194K | +0.5% | #35 of 387 |
| 4Eau Claire, WI | 73 | 490 | 68.2 | $204K | +2.6% | #38 of 387 |
| 5Madison, WI | 73 | 3,095 | 102.6 | $151K | +4.1% | #41 of 387 |
| Duluth, MN-WI | 71 | 883 | 73.4 | $188K | +0.2% | #53 of 387 |
| 6Wausau, WI | 69 | 310 | 53.6 | $264K | +1.0% | #58 of 387 |
| 7Appleton, WI | 64 | 833 | 83.5 | $179K | +2.7% | #87 of 387 |
| 8Green Bay, WI | 51 | 1,681 | 123.5 | $116K | +2.5% | #191 of 387 |
| 11Oshkosh-Neenah, WI | 39 | 798 | 109.8 | $127K | +1.4% | #285 of 387 |
Other business types in the Oshkosh-Neenah metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics39
- Dentists and orthodontists76
- Primary care and pediatrics57
- Urgent care and walk-in clinics51
- Chiropractors38
- Physical therapy46
- Optometrists and eye care35
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Oshkosh-Neenah, WI metro area?
As of September 2026, map listings count 798 medical and dental practices in the Oshkosh-Neenah metro area. 78 of them (10%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 267 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 16.6% from 2019. Official counts list 80 one-person businesses without payroll.
How much do households in the Oshkosh-Neenah, WI metro area spend on medical and dental services?
About $101.2M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 798 medical and dental practices on map listings, it comes to $127K per practice. It is estimated from the incomes of the 72,667 households in the Oshkosh-Neenah metro area and national spending patterns by income.
How does the Oshkosh-Neenah, WI metro area compare with the U.S. for medical and dental practices?
The Oshkosh-Neenah metro area has 109.8 medical and dental practices per 10,000 households, 30% above the U.S. rate of 84.5. Spending per practice is $127K, 17% below the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Oshkosh-Neenah metro area would have about 664, against 798 on map listings. There is one business with payroll in the industry for every 272 households, against one for every 270 across the U.S. The official count rose 16.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Oshkosh-Neenah, WI metro area growing?
Population estimates put the Oshkosh-Neenah metro area at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in the Oshkosh-Neenah metro area is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oshkosh-Neenah metro area scores 39 for medical and dental practices (lower middle), #285 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oshkosh-Neenah metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Oshkosh-Neenah metro area
Screening a site or an acquisition in the Oshkosh-Neenah metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.