Health care · County · Wisconsin
Medical and dental practices in Winnebago County, WI
The medical and dental practices in Winnebago County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,867 of 2,394 scored counties
#62 of 67 scored counties in Wisconsin
- Listings
- 798
- 78 chain locations (10%)
- Official establishments
- 267
- +16.6% since 2019
- Household spending a year
- $101.2M
- On medical and dental services · $1,393 a household
- Spending per listing
- $127K
- 17% below the U.S.
- Listings per 10k households
- 109.8
- 30% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the medical and dental practices around any address in Winnebago County
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For medical and dental practices, Winnebago County has a Groundwork market score of 36 (lower middle): #1,867 of 2,394 scored counties and #62 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Households in Winnebago County spend about $101.2M a year on medical and dental services, or $1,393 per household, 8% above the U.S. average. That works out to $127K per practice, 17% below the U.S. figure of $152K.
There are 798 medical and dental practices on map listings in Winnebago County as of September 2026. Of those, 78 are chain locations, or 10%, against 11% across the U.S. Per 10,000 households, that is 109.8, 30% above the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Winnebago County was 267 in 2023, up 16.6% from 2019. That is one for every 272 households, against one for every 270 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $3.7M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Winnebago County. Between 2020 and 2025, the population of Winnebago County grew 1.4%, slower than the U.S. (+3.1%).
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 109.8 | 93.0 | 84.5 |
| Spending per listing | $127K | $154K | $152K |
| Households per official establishment | 272 | 335 | 270 |
| Official establishment growth, 2019–2023 | +16.6% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,393 | $1,435 | $1,288 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 36 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 229 → 267+16.6% over the period
- Employees, 2023
- 4,266
- Annual payroll, 2023
- $389.5M
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 79878 chain locations
- Listings at the U.S. rate for this spending
- 664The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $3.7M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 10 | 13.4 | $1M | +3.4% | #6 of 2,394 |
| 2Adams County, WI | 88 | 16 | 16.8 | $747K | +5.2% | #8 of 2,394 |
| 3Lafayette County, WI | 87 | 25 | 37.0 | $373K | +5.2% | #21 of 2,394 |
| 4Burnett County, WI | 86 | 20 | 27.8 | $467K | +3.9% | #26 of 2,394 |
| 5Vilas County, WI | 78 | 31 | 27.8 | $479K | +2.9% | #119 of 2,394 |
| 6Marquette County, WI | 77 | 19 | 27.2 | $473K | +2.1% | #142 of 2,394 |
| 7Dunn County, WI | 77 | 66 | 37.8 | $366K | +1.7% | #148 of 2,394 |
| 8Sawyer County, WI | 77 | 34 | 38.6 | $334K | +4.0% | #153 of 2,394 |
| 9Vernon County, WI | 76 | 48 | 38.6 | $351K | +2.4% | #176 of 2,394 |
| 10Waushara County, WI | 76 | 46 | 43.5 | $304K | +2.8% | #180 of 2,394 |
| 62Winnebago County, WI | 36 | 798 | 109.8 | $127K | +1.4% | #1,867 of 2,394 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics36
- Dentists and orthodontists63
- Primary care and pediatrics58
- Urgent care and walk-in clinics51
- Chiropractors46
- Physical therapy49
- Optometrists and eye care45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in Winnebago County, WI?
As of September 2026, map listings count 798 medical and dental practices in Winnebago County. 78 of them (10%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 267 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 16.6% from 2019. Official counts list 80 one-person businesses without payroll.
How much do households in Winnebago County, WI spend on medical and dental services?
About $101.2M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 798 medical and dental practices on map listings, it comes to $127K per practice. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for medical and dental practices?
Winnebago County has 109.8 medical and dental practices per 10,000 households, 30% above the U.S. rate of 84.5. Spending per practice is $127K, 17% below the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, Winnebago County would have about 664, against 798 on map listings. There is one business with payroll in the industry for every 272 households, against one for every 270 across the U.S. The official count rose 16.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 36 for medical and dental practices (lower middle), #1,867 of 2,394 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.