Groundwork

Health care · Metro area · Wisconsin

Medical and dental practices in the Sheboygan, WI metro area

The medical and dental practices in the Sheboygan, WI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #287 of 387 scored metro areas
#12 of 13 scored metro areas based in Wisconsin

Listings
611
50 chain locations (8%)
Official establishments
152
+18.8% since 2019
Household spending a year
$69.1M
On medical and dental services · $1,389 a household
Spending per listing
$113K
26% below the U.S.
Listings per 10k households
122.9
45% above the U.S.
Population, 2025
118,047
0.0% since 2020

See the medical and dental practices around any address in the Sheboygan metro area

The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,389 per household (8% above the U.S. average), households in the Sheboygan metro area spend about $69.1M a year on medical and dental services. Spread across 611 medical and dental practices, that is $113K per practice, 26% below the U.S. figure of $152K.

The Sheboygan metro area has 611 medical and dental practices on map listings as of September 2026. 50 of them (8%) are chain locations, against 11% across the U.S. Per 10,000 households, that is 122.9, 45% above the U.S. rate of 84.5.

Official counts show 152 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Sheboygan metro area in 2023, up 18.8% from 2019. That is one for every 327 households, against one for every 270 across the U.S. Another 19 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $3.1M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Sheboygan metro area.

Population estimates put the population change in the Sheboygan metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. For medical and dental practices, the Sheboygan metro area has a Groundwork market score of 39 (lower middle): #287 of 387 scored metro areas and #12 of 13 scored metro areas based in Wisconsin.

How the Sheboygan metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Doctors, dentists and clinics in Sheboygan, WI metro area compared with Wisconsin and the U.S.
MeasureSheboygan metro areaWisconsinU.S.
Listings per 10k households122.993.084.5
Spending per listing$113K$154K$152K
Households per official establishment327335270
Official establishment growth, 2019–2023+18.8%+12.0%+1.5%
Population growth, 2020–20250.0%+1.3%+3.1%
Spending per household on medical and dental services$1,389$1,435$1,288
Median household income$73,094$77,485$80,734
Groundwork market score3960

Official counts and lending

Businesses

Official establishments, 2019 to 2023
152+18.8% over the period
Employees, 2023
2,029
Annual payroll, 2023
$154.2M
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
61150 chain locations
Listings at the U.S. rate for this spending
453The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$3.1M

SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Sheboygan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sheboygan metro area

Population, 2025 estimate
118,0470.0% since 2020
Households
49,725
Median age
42.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
231
Median household income
$73,094+20.4% vs. 2015–2019, before inflation
Average household income
$93,780
Median home value
$232,700
Jobs located here
58,857
Daytime population
120,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sheboygan metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.

Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Doctors, dentists and clinics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for medical and dental practices, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Sheboygan metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for medical and dental practices by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Janesville-Beloit, WI8433349.6$280K+1.7%#4 of 387
Minneapolis-St. Paul-Bloomington, MN-WI8210,46870.9$231K+2.6%#6 of 387
2La Crosse-Onalaska, WI-MN7738753.7$260K+0.4%#23 of 387
3Fond du Lac, WI7430971.5$194K+0.5%#35 of 387
4Eau Claire, WI7349068.2$204K+2.6%#38 of 387
5Madison, WI733,095102.6$151K+4.1%#41 of 387
Duluth, MN-WI7188373.4$188K+0.2%#53 of 387
6Wausau, WI6931053.6$264K+1.0%#58 of 387
7Appleton, WI6483383.5$179K+2.7%#87 of 387
8Green Bay, WI511,681123.5$116K+2.5%#191 of 387
12Sheboygan, WI39611122.9$113K0.0%#287 of 387

Other business types in the Sheboygan metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many medical and dental practices are in the Sheboygan, WI metro area?

Map listings as of September 2026 show 611 medical and dental practices in the Sheboygan metro area. 50 of them (8%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 152 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 18.8% from 2019. Official counts list 19 one-person businesses without payroll.

How much do households in the Sheboygan, WI metro area spend on medical and dental services?

About $69.1M a year, or $1,389 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 611 medical and dental practices on map listings, it comes to $113K per practice. It is estimated from the incomes of the 49,725 households in the Sheboygan metro area and national spending patterns by income.

How does the Sheboygan, WI metro area compare with the U.S. for medical and dental practices?

The Sheboygan metro area has 122.9 medical and dental practices per 10,000 households, 45% above the U.S. rate of 84.5. Spending per practice is $113K, 26% below the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Sheboygan metro area would have about 453, against 611 on map listings. There is one business with payroll in the industry for every 327 households, against one for every 270 across the U.S. The official count rose 18.8% from 2019 to 2023, against +1.5% for the U.S.

How fast is the Sheboygan, WI metro area growing?

Population estimates put the Sheboygan metro area at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in the Sheboygan metro area is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sheboygan metro area scores 39 for medical and dental practices (lower middle), #287 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sheboygan metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for medical and dental practices · All 56 business types in the Sheboygan metro area

Screening a site or an acquisition in the Sheboygan metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.