Groundwork

Health care · County · Wisconsin

Medical and dental practices in Milwaukee County, WI

The medical and dental practices in Milwaukee County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #2,184 of 2,394 scored counties
#67 of 67 scored counties in Wisconsin

Listings
5,076
423 chain locations (8%)
Official establishments
1,318
+8.9% since 2019
Household spending a year
$525M
On medical and dental services · $1,338 a household
Spending per listing
$103K
32% below the U.S.
Listings per 10k households
129.4
53% above the U.S.
Population, 2025
924,216
−1.5% since 2020

See the medical and dental practices around any address in Milwaukee County

The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For medical and dental practices, Milwaukee County has a Groundwork market score of 27 (lower middle): #2,184 of 2,394 scored counties and #67 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 5,076 medical and dental practices in Milwaukee County. Chain locations make up 8% of them, against 11% across the U.S. That comes to 129.4 for every 10,000 households, 53% above the U.S. rate of 84.5.

Household spending on medical and dental services in Milwaukee County comes to about $525M a year: $1,338 per household, 4% above the U.S. average. That works out to $103K per practice, 32% below the U.S. figure of $152K.

Official counts show 1,318 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Milwaukee County in 2023, up 8.9% from 2019. That is one for every 298 households, against one for every 270 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $13.1M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Milwaukee County. Population estimates put the population change in Milwaukee County from 2020 to 2025 at −1.5%, against +3.1% for the U.S.

How Milwaukee County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Doctors, dentists and clinics in Milwaukee County, WI compared with Wisconsin and the U.S.
MeasureMilwaukee CountyWisconsinU.S.
Listings per 10k households129.493.084.5
Spending per listing$103K$154K$152K
Households per official establishment298335270
Official establishment growth, 2019–2023+8.9%+12.0%+1.5%
Population growth, 2020–2025−1.5%+1.3%+3.1%
Spending per household on medical and dental services$1,338$1,435$1,288
Median household income$64,435$77,485$80,734
Groundwork market score2760

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,210 → 1,318+8.9% over the period
Employees, 2023
17,064
Annual payroll, 2023
$1.6B
One-person businesses, 2023
412Businesses with no payroll
Map listings, September 2026
5,076423 chain locations
Listings at the U.S. rate for this spending
3,442The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
9
Amount
$13.1M

SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Milwaukee County

Population, 2025 estimate
924,216−1.5% since 2020
Households
392,399
Median age
36.5
Homes lived in by their owners
50%
Vehicles per household
1.5
Land area
241 sq. mi.
People per square mile
3,837
Median household income
$64,435+27.3% vs. 2015–2019, before inflation
Average household income
$88,836
Median home value
$230,700
Jobs located here
496,935
Daytime population
971,639Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Milwaukee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.

Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Doctors, dentists and clinics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Milwaukee County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for medical and dental practices by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI891013.4$1M+3.4%#6 of 2,394
2Adams County, WI881616.8$747K+5.2%#8 of 2,394
3Lafayette County, WI872537.0$373K+5.2%#21 of 2,394
4Burnett County, WI862027.8$467K+3.9%#26 of 2,394
5Vilas County, WI783127.8$479K+2.9%#119 of 2,394
6Marquette County, WI771927.2$473K+2.1%#142 of 2,394
7Dunn County, WI776637.8$366K+1.7%#148 of 2,394
8Sawyer County, WI773438.6$334K+4.0%#153 of 2,394
9Vernon County, WI764838.6$351K+2.4%#176 of 2,394
10Waushara County, WI764643.5$304K+2.8%#180 of 2,394
67Milwaukee County, WI275,076129.4$103K−1.5%#2,184 of 2,394

Other business types in Milwaukee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many medical and dental practices are in Milwaukee County, WI?

Milwaukee County has 5,076 medical and dental practices on map listings as of September 2026. 423 of them (8%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 1,318 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 8.9% from 2019. Official counts also show 412 one-person businesses without payroll.

How much do households in Milwaukee County, WI spend on medical and dental services?

About $525M a year, or $1,338 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 5,076 medical and dental practices on map listings, it comes to $103K per practice. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.

How does Milwaukee County, WI compare with the U.S. for medical and dental practices?

Milwaukee County has 129.4 medical and dental practices per 10,000 households, 53% above the U.S. rate of 84.5. Spending per practice is $103K, 32% below the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, Milwaukee County would have about 3,442, against 5,076 on map listings. There is one business with payroll in the industry for every 298 households, against one for every 270 across the U.S. The official count rose 8.9% from 2019 to 2023, against +1.5% for the U.S.

How fast is Milwaukee County, WI growing?

Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 27 for medical and dental practices (lower middle), #2,184 of 2,394 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Milwaukee County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for medical and dental practices · All 56 business types in Milwaukee County

Screening a site or an acquisition in Milwaukee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.