Health care · Small-town market · Wisconsin
Medical and dental practices in the Watertown-Fort Atkinson, WI area
The medical and dental practices in the Watertown-Fort Atkinson, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #46 of 538 scored small-town markets
#6 of 13 scored small-town markets based in Wisconsin
- Listings
- 200
- 26 chain locations (13%)
- Official establishments
- 70
- +1.5% since 2019
- Household spending a year
- $50.1M
- On medical and dental services · $1,436 a household
- Spending per listing
- $250K
- 64% above the U.S.
- Listings per 10k households
- 57.4
- 32% below the U.S.
- Population, 2025
- 86,505
- +0.3% since 2020
See the medical and dental practices around any address in the Watertown-Fort Atkinson area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for medical and dental practices in the Watertown-Fort Atkinson area is 76 (high), #46 of 538 scored small-town markets and #6 of 13 scored small-town markets based in Wisconsin. That puts it in the top 10% of small-town markets for medical and dental practices.
At $1,436 per household (11% above the U.S. average), households in the Watertown-Fort Atkinson area spend about $50.1M a year on medical and dental services. That is about $250K of household spending for each practice on map listings, 64% above the U.S. figure of $152K.
There are 200 medical and dental practices on map listings in the Watertown-Fort Atkinson area as of September 2026. Of those, 26 are chain locations, or 13%, against 11% across the U.S. That is 57.4 per 10,000 households, 32% below the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Watertown-Fort Atkinson area was 70 in 2023, up 1.5% from 2019. That is one for every 498 households, against one for every 270 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.8M has gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Watertown-Fort Atkinson area. Population estimates show the Watertown-Fort Atkinson area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Watertown-Fort Atkinson area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown-Fort Atkinson area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.4 | 93.0 | 84.5 |
| Spending per listing | $250K | $154K | $152K |
| Households per official establishment | 498 | 335 | 270 |
| Official establishment growth, 2019–2023 | +1.5% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,436 | $1,435 | $1,288 |
| Median household income | $83,750 | $77,485 | $80,734 |
| Groundwork market score | 76 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 70+1.5% over the period
- Employees, 2023
- 718
- Annual payroll, 2023
- $54.7M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 20026 chain locations
- Listings at the U.S. rate for this spending
- 328The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.8M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Watertown-Fort Atkinson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown-Fort Atkinson area
- Population, 2025 estimate
- 86,505+0.3% since 2020
- Households
- 34,873
- Median age
- 42.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 557 sq. mi.
- People per square mile
- 155
- Median household income
- $83,750+26.3% vs. 2015–2019, before inflation
- Average household income
- $100,082
- Median home value
- $274,100
- Jobs located here
- 34,853
- Daytime population
- 76,557Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown-Fort Atkinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with the Watertown-Fort Atkinson area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 88 | 66 | 37.8 | $366K | +1.7% | #6 of 538 |
| 2Sparta, WI | 84 | 53 | 29.0 | $463K | +0.6% | #13 of 538 |
| 3Baraboo, WI | 79 | 149 | 53.2 | $267K | +1.3% | #31 of 538 |
| 4Beaver Dam, WI | 76 | 164 | 45.7 | $302K | −0.3% | #43 of 538 |
| 5Shawano, WI | 76 | 82 | 44.0 | $296K | +1.4% | #44 of 538 |
| 6Watertown-Fort Atkinson, WI | 76 | 200 | 57.4 | $250K | +0.3% | #46 of 538 |
| 7Platteville, WI | 74 | 95 | 47.6 | $279K | +0.9% | #59 of 538 |
| 8Stevens Point-Plover, WI | 64 | 161 | 54.2 | $258K | +2.2% | #137 of 538 |
| 9Wisconsin Rapids-Marshfield, WI | 60 | 159 | 49.3 | $268K | −0.2% | #165 of 538 |
| 10Whitewater-Elkhorn, WI | 60 | 341 | 79.1 | $187K | +0.8% | #173 of 538 |
Other business types in the Watertown-Fort Atkinson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics76
- Dentists and orthodontists64
- Primary care and pediatrics86
- Urgent care and walk-in clinics
- Chiropractors55
- Physical therapy81
- Optometrists and eye care63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Watertown-Fort Atkinson, WI area?
As of September 2026, map listings count 200 medical and dental practices in the Watertown-Fort Atkinson area. 26 of them (13%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 70 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 1.5% from 2019. Official counts list 21 one-person businesses without payroll.
How much do households in the Watertown-Fort Atkinson, WI area spend on medical and dental services?
About $50.1M a year, or $1,436 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 200 medical and dental practices on map listings, it comes to $250K per practice. It is estimated from the incomes of the 34,873 households in the Watertown-Fort Atkinson area and national spending patterns by income.
How does the Watertown-Fort Atkinson, WI area compare with the U.S. for medical and dental practices?
The Watertown-Fort Atkinson area has 57.4 medical and dental practices per 10,000 households, 32% below the U.S. rate of 84.5. Spending per practice is $250K, 64% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Watertown-Fort Atkinson area would have about 328, against 200 on map listings. There is one business with payroll in the industry for every 498 households, against one for every 270 across the U.S. The official count rose 1.5% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Watertown-Fort Atkinson, WI area growing?
Population estimates put the Watertown-Fort Atkinson area at 86,505 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,873 households. The median household income in the Watertown-Fort Atkinson area is $83,750 a year, 4% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Atkinson area scores 76 for medical and dental practices (high), #46 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown-Fort Atkinson area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Watertown-Fort Atkinson area
Screening a site or an acquisition in the Watertown-Fort Atkinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.