Health care · County · Wisconsin
Medical and dental practices in Marathon County, WI
The medical and dental practices in Marathon County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #905 of 2,394 scored counties
#42 of 67 scored counties in Wisconsin
- Listings
- 310
- 58 chain locations (19%)
- Official establishments
- 200
- +14.9% since 2019
- Household spending a year
- $82M
- On medical and dental services · $1,416 a household
- Spending per listing
- $264K
- 73% above the U.S.
- Listings per 10k households
- 53.6
- 37% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the medical and dental practices around any address in Marathon County
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 310 medical and dental practices in Marathon County. Of those, 58 are chain locations, or 19%, against 11% across the U.S. That comes to 53.6 for every 10,000 households, 37% below the U.S. rate of 84.5.
Households in Marathon County spend about $82M a year on medical and dental services, or $1,416 per household, 10% above the U.S. average. That works out to $264K per practice, 73% above the U.S. figure of $152K.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Marathon County was 200 in 2023, up 14.9% from 2019. That is one for every 289 households, against one for every 270 across the U.S. Official counts list 67 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $765K has gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Marathon County.
Population estimates put the population change in Marathon County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). Marathon County scores 56 (upper middle) on the Groundwork market score for medical and dental practices, ranking #905 of 2,394 scored counties and #42 of 67 scored counties in Wisconsin.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.6 | 93.0 | 84.5 |
| Spending per listing | $264K | $154K | $152K |
| Households per official establishment | 289 | 335 | 270 |
| Official establishment growth, 2019–2023 | +14.9% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,416 | $1,435 | $1,288 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 56 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 174 → 200+14.9% over the period
- Employees, 2023
- 4,178
- Annual payroll, 2023
- $488M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 31058 chain locations
- Listings at the U.S. rate for this spending
- 538The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $765K
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 10 | 13.4 | $1M | +3.4% | #6 of 2,394 |
| 2Adams County, WI | 88 | 16 | 16.8 | $747K | +5.2% | #8 of 2,394 |
| 3Lafayette County, WI | 87 | 25 | 37.0 | $373K | +5.2% | #21 of 2,394 |
| 4Burnett County, WI | 86 | 20 | 27.8 | $467K | +3.9% | #26 of 2,394 |
| 5Vilas County, WI | 78 | 31 | 27.8 | $479K | +2.9% | #119 of 2,394 |
| 6Marquette County, WI | 77 | 19 | 27.2 | $473K | +2.1% | #142 of 2,394 |
| 7Dunn County, WI | 77 | 66 | 37.8 | $366K | +1.7% | #148 of 2,394 |
| 8Sawyer County, WI | 77 | 34 | 38.6 | $334K | +4.0% | #153 of 2,394 |
| 9Vernon County, WI | 76 | 48 | 38.6 | $351K | +2.4% | #176 of 2,394 |
| 10Waushara County, WI | 76 | 46 | 43.5 | $304K | +2.8% | #180 of 2,394 |
| 42Marathon County, WI | 56 | 310 | 53.6 | $264K | +1.0% | #905 of 2,394 |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics56
- Dentists and orthodontists58
- Primary care and pediatrics66
- Urgent care and walk-in clinics
- Chiropractors48
- Physical therapy71
- Optometrists and eye care71
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in Marathon County, WI?
There are 310 medical and dental practices on map listings in Marathon County as of September 2026. 58 of them (19%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 200 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 14.9% from 2019. Official counts also show 67 one-person businesses without payroll.
How much do households in Marathon County, WI spend on medical and dental services?
About $82M a year, or $1,416 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 310 medical and dental practices on map listings, it comes to $264K per practice. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for medical and dental practices?
Marathon County has 53.6 medical and dental practices per 10,000 households, 37% below the U.S. rate of 84.5. Spending per practice is $264K, 73% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, Marathon County would have about 538, against 310 on map listings. There is one business with payroll in the industry for every 289 households, against one for every 270 across the U.S. The official count rose 14.9% from 2019 to 2023, against +1.5% for the U.S.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County scores 56 for medical and dental practices (upper middle), #905 of 2,394 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.