Health care · County · Wisconsin
Medical and dental practices in Oconto County, WI
The medical and dental practices in Oconto County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #597 of 2,394 scored counties
#34 of 67 scored counties in Wisconsin
- Listings
- 120
- 5 chain locations (4%)
- Official establishments
- 27
- 0.0% since 2019
- Household spending a year
- $23.4M
- On medical and dental services · $1,392 a household
- Spending per listing
- $195K
- 28% above the U.S.
- Listings per 10k households
- 71.4
- 16% below the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the medical and dental practices around any address in Oconto County
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in Oconto County comes to about $23.4M a year: $1,392 per household, 8% above the U.S. average. That works out to $195K per practice, 28% above the U.S. figure of $152K.
Oconto County has 120 medical and dental practices on map listings as of September 2026. Chain locations make up 4% of them, against 11% across the U.S. That is 71.4 per 10,000 households, 16% below the U.S. rate of 84.5.
In 2023, official counts showed 27 businesses with payroll in Oconto County classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, unchanged from 2019. That is one for every 623 households, against one for every 270 across the U.S.
Population estimates show Oconto County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). Oconto County scores 64 (upper middle) on the Groundwork market score for medical and dental practices, ranking #597 of 2,394 scored counties and #34 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 71.4 | 93.0 | 84.5 |
| Spending per listing | $195K | $154K | $152K |
| Households per official establishment | 623 | 335 | 270 |
| Official establishment growth, 2019–2023 | 0.0% | +12.0% | +1.5% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,392 | $1,435 | $1,288 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 64 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 270.0% over the period
- Employees, 2023
- 161
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 1205 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 10 | 13.4 | $1M | +3.4% | #6 of 2,394 |
| 2Adams County, WI | 88 | 16 | 16.8 | $747K | +5.2% | #8 of 2,394 |
| 3Lafayette County, WI | 87 | 25 | 37.0 | $373K | +5.2% | #21 of 2,394 |
| 4Burnett County, WI | 86 | 20 | 27.8 | $467K | +3.9% | #26 of 2,394 |
| 5Vilas County, WI | 78 | 31 | 27.8 | $479K | +2.9% | #119 of 2,394 |
| 6Marquette County, WI | 77 | 19 | 27.2 | $473K | +2.1% | #142 of 2,394 |
| 7Dunn County, WI | 77 | 66 | 37.8 | $366K | +1.7% | #148 of 2,394 |
| 8Sawyer County, WI | 77 | 34 | 38.6 | $334K | +4.0% | #153 of 2,394 |
| 9Vernon County, WI | 76 | 48 | 38.6 | $351K | +2.4% | #176 of 2,394 |
| 10Waushara County, WI | 76 | 46 | 43.5 | $304K | +2.8% | #180 of 2,394 |
| 34Oconto County, WI | 64 | 120 | 71.4 | $195K | +2.9% | #597 of 2,394 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics64
- Dentists and orthodontists82
- Primary care and pediatrics77
- Urgent care and walk-in clinics
- Chiropractors73
- Physical therapy76
- Optometrists and eye care66
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in Oconto County, WI?
Map listings as of September 2026 show 120 medical and dental practices in Oconto County. 5 of them (4%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 27 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, unchanged from 2019.
How much do households in Oconto County, WI spend on medical and dental services?
About $23.4M a year, or $1,392 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 120 medical and dental practices on map listings, it comes to $195K per practice. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for medical and dental practices?
Oconto County has 71.4 medical and dental practices per 10,000 households, 16% below the U.S. rate of 84.5. Spending per practice is $195K, 28% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, Oconto County would have about 154, against 120 on map listings. There is one business with payroll in the industry for every 623 households, against one for every 270 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 64 for medical and dental practices (upper middle), #597 of 2,394 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.