Groundwork

Health care · County · Wisconsin

Medical and dental practices in Manitowoc County, WI

How Manitowoc County, WI compares with other counties and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,344 of 2,394 scored counties
#56 of 67 scored counties in Wisconsin

Listings
301
24 chain locations (8%)
Official establishments
72
+30.9% since 2019
Household spending a year
$47.2M
On medical and dental services · $1,340 a household
Spending per listing
$157K
3% above the U.S.
Listings per 10k households
85.5
In line with the U.S.
Population, 2025
81,710
+0.4% since 2020

See the medical and dental practices around any address in Manitowoc County

The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 301 medical and dental practices in Manitowoc County. Chain locations make up 8% of them, against 11% across the U.S. That comes to 85.5 for every 10,000 households, in line with the U.S. rate of 84.5.

Household spending on medical and dental services in Manitowoc County comes to about $47.2M a year: $1,340 per household, 4% above the U.S. average. Spread across 301 medical and dental practices, that is $157K per practice, 3% above the U.S. figure of $152K.

Official counts show 72 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Manitowoc County in 2023, up 30.9% from 2019. That is one for every 489 households, against one for every 270 across the U.S. Official counts list 23 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Manitowoc County.

Population estimates put the population change in Manitowoc County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). For medical and dental practices, Manitowoc County has a Groundwork market score of 47 (lower middle): #1,344 of 2,394 scored counties and #56 of 67 scored counties in Wisconsin.

How Manitowoc County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Doctors, dentists and clinics in Manitowoc County, WI compared with Wisconsin and the U.S.
MeasureManitowoc CountyWisconsinU.S.
Listings per 10k households85.593.084.5
Spending per listing$157K$154K$152K
Households per official establishment489335270
Official establishment growth, 2019–2023+30.9%+12.0%+1.5%
Population growth, 2020–2025+0.4%+1.3%+3.1%
Spending per household on medical and dental services$1,340$1,435$1,288
Median household income$69,148$77,485$80,734
Groundwork market score4760

Official counts and lending

Businesses

Official establishments, 2019 to 2023
55 → 72+30.9% over the period
Employees, 2023
783
Annual payroll, 2023
$59.9M
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
30124 chain locations
Listings at the U.S. rate for this spending
309The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.2M

SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Manitowoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Manitowoc County

Population, 2025 estimate
81,710+0.4% since 2020
Households
35,188
Median age
45.5
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
589 sq. mi.
People per square mile
138
Median household income
$69,148+22.1% vs. 2015–2019, before inflation
Average household income
$87,528
Median home value
$186,900
Jobs located here
33,176
Daytime population
74,436Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Manitowoc County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.

Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.

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Doctors, dentists and clinics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Manitowoc County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for medical and dental practices by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI891013.4$1M+3.4%#6 of 2,394
2Adams County, WI881616.8$747K+5.2%#8 of 2,394
3Lafayette County, WI872537.0$373K+5.2%#21 of 2,394
4Burnett County, WI862027.8$467K+3.9%#26 of 2,394
5Vilas County, WI783127.8$479K+2.9%#119 of 2,394
6Marquette County, WI771927.2$473K+2.1%#142 of 2,394
7Dunn County, WI776637.8$366K+1.7%#148 of 2,394
8Sawyer County, WI773438.6$334K+4.0%#153 of 2,394
9Vernon County, WI764838.6$351K+2.4%#176 of 2,394
10Waushara County, WI764643.5$304K+2.8%#180 of 2,394
56Manitowoc County, WI4730185.5$157K+0.4%#1,344 of 2,394

Other business types in Manitowoc County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many medical and dental practices are in Manitowoc County, WI?

Manitowoc County has 301 medical and dental practices on map listings as of September 2026. 24 of them (8%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 72 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 30.9% from 2019. Official counts also show 23 one-person businesses without payroll.

How much do households in Manitowoc County, WI spend on medical and dental services?

About $47.2M a year, or $1,340 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 301 medical and dental practices on map listings, it comes to $157K per practice. It is estimated from the incomes of the 35,188 households in Manitowoc County and national spending patterns by income.

How does Manitowoc County, WI compare with the U.S. for medical and dental practices?

Manitowoc County has 85.5 medical and dental practices per 10,000 households, in line with the U.S. rate of 84.5. Spending per practice is $157K, 3% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, Manitowoc County would have about 309, against 301 on map listings. There is one business with payroll in the industry for every 489 households, against one for every 270 across the U.S. The official count rose 30.9% from 2019 to 2023, against +1.5% for the U.S.

How fast is Manitowoc County, WI growing?

Population estimates put Manitowoc County at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. Median household income in Manitowoc County is $69,148, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Manitowoc County scores 47 for medical and dental practices (lower middle), #1,344 of 2,394 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Manitowoc County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for medical and dental practices · All 56 business types in Manitowoc County

Screening a site or an acquisition in Manitowoc County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.