Health care · Metro area · Wisconsin
Medical and dental practices in the Milwaukee-Waukesha, WI metro area
How the Milwaukee-Waukesha, WI metro area compares with other metro areas and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #342 of 387 scored metro areas
#13 of 13 scored metro areas based in Wisconsin
- Listings
- 8,694
- 750 chain locations (9%)
- Official establishments
- 2,641
- +13.8% since 2019
- Household spending a year
- $960.6M
- On medical and dental services · $1,463 a household
- Spending per listing
- $110K
- 28% below the U.S.
- Listings per 10k households
- 132.4
- 57% above the U.S.
- Population, 2025
- 1,575,010
- 0.0% since 2020
See the medical and dental practices around any address in the Milwaukee-Waukesha metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For medical and dental practices, the Milwaukee-Waukesha metro area has a Groundwork market score of 31 (lower middle): #342 of 387 scored metro areas and #13 of 13 scored metro areas based in Wisconsin. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 8,694 medical and dental practices in the Milwaukee-Waukesha metro area. Chain locations make up 9% of them, against 11% across the U.S. That comes to 132.4 for every 10,000 households, 57% above the U.S. rate of 84.5.
Households in the Milwaukee-Waukesha metro area spend about $960.6M a year on medical and dental services, or $1,463 per household, 14% above the U.S. average. Spread across 8,694 medical and dental practices, that is $110K per practice, 28% below the U.S. figure of $152K.
In 2023, official counts showed 2,641 businesses with payroll in the Milwaukee-Waukesha metro area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, up 13.8% from 2019. That is one for every 249 households, against one for every 270 across the U.S. Since fiscal 2022, 16 SBA-backed loans worth $22.7M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Milwaukee-Waukesha metro area. Population estimates show the Milwaukee-Waukesha metro area held about level from 2020 to 2025, against +3.1% for the U.S.
How the Milwaukee-Waukesha metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee-Waukesha metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 132.4 | 93.0 | 84.5 |
| Spending per listing | $110K | $154K | $152K |
| Households per official establishment | 249 | 335 | 270 |
| Official establishment growth, 2019–2023 | +13.8% | +12.0% | +1.5% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,463 | $1,435 | $1,288 |
| Median household income | $78,218 | $77,485 | $80,734 |
| Groundwork market score | 31 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 2,641+13.8% over the period
- Employees, 2023
- 30,669
- Annual payroll, 2023
- $2.7B
- One-person businesses, 2023
- 860Businesses with no payroll
- Map listings, September 2026
- 8,694750 chain locations
- Listings at the U.S. rate for this spending
- 6,299The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $22.7M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Milwaukee-Waukesha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Milwaukee-Waukesha metro area
- Population, 2025 estimate
- 1,575,0100.0% since 2020
- Households
- 656,436
- Median age
- 39.7
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 1,455 sq. mi.
- People per square mile
- 1,078
- Median household income
- $78,218+25.4% vs. 2015–2019, before inflation
- Average household income
- $106,675
- Median home value
- $306,400
- Jobs located here
- 863,760
- Daytime population
- 1,652,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Milwaukee-Waukesha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for medical and dental practices, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Milwaukee-Waukesha metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 84 | 333 | 49.6 | $280K | +1.7% | #4 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 10,468 | 70.9 | $231K | +2.6% | #6 of 387 |
| 2La Crosse-Onalaska, WI-MN | 77 | 387 | 53.7 | $260K | +0.4% | #23 of 387 |
| 3Fond du Lac, WI | 74 | 309 | 71.5 | $194K | +0.5% | #35 of 387 |
| 4Eau Claire, WI | 73 | 490 | 68.2 | $204K | +2.6% | #38 of 387 |
| 5Madison, WI | 73 | 3,095 | 102.6 | $151K | +4.1% | #41 of 387 |
| Duluth, MN-WI | 71 | 883 | 73.4 | $188K | +0.2% | #53 of 387 |
| 6Wausau, WI | 69 | 310 | 53.6 | $264K | +1.0% | #58 of 387 |
| 7Appleton, WI | 64 | 833 | 83.5 | $179K | +2.7% | #87 of 387 |
| 8Green Bay, WI | 51 | 1,681 | 123.5 | $116K | +2.5% | #191 of 387 |
| 13Milwaukee-Waukesha, WI | 31 | 8,694 | 132.4 | $110K | 0.0% | #342 of 387 |
Other business types in the Milwaukee-Waukesha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics31
- Dentists and orthodontists51
- Primary care and pediatrics49
- Urgent care and walk-in clinics73
- Chiropractors44
- Physical therapy42
- Optometrists and eye care63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Milwaukee-Waukesha, WI metro area?
There are 8,694 medical and dental practices on map listings in the Milwaukee-Waukesha metro area as of September 2026. 750 of them (9%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 2,641 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 13.8% from 2019. Official counts list 860 one-person businesses without payroll.
How much do households in the Milwaukee-Waukesha, WI metro area spend on medical and dental services?
About $960.6M a year, or $1,463 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 8,694 medical and dental practices on map listings, it comes to $110K per practice. It is estimated from the incomes of the 656,436 households in the Milwaukee-Waukesha metro area and national spending patterns by income.
How does the Milwaukee-Waukesha, WI metro area compare with the U.S. for medical and dental practices?
The Milwaukee-Waukesha metro area has 132.4 medical and dental practices per 10,000 households, 57% above the U.S. rate of 84.5. Spending per practice is $110K, 28% below the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Milwaukee-Waukesha metro area would have about 6,299, against 8,694 on map listings. There is one business with payroll in the industry for every 249 households, against one for every 270 across the U.S. The official count rose 13.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Milwaukee-Waukesha, WI metro area growing?
Population estimates put the Milwaukee-Waukesha metro area at 1,575,010 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 656,436 households. Median household income in the Milwaukee-Waukesha metro area is $78,218, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Milwaukee-Waukesha metro area scores 31 for medical and dental practices (lower middle), #342 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Milwaukee-Waukesha metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Milwaukee-Waukesha metro area
Screening a site or an acquisition in the Milwaukee-Waukesha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.