Health care · County · Wisconsin
Medical and dental practices in Douglas County, WI
How Douglas County, WI compares with other counties and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #340 of 2,394 scored counties
#22 of 67 scored counties in Wisconsin
- Listings
- 76
- 9 chain locations (12%)
- Official establishments
- 30
- 0.0% since 2019
- Household spending a year
- $26.3M
- On medical and dental services · $1,371 a household
- Spending per listing
- $346K
- 2.3 times the U.S.
- Listings per 10k households
- 39.7
- 53% below the U.S.
- Population, 2025
- 43,990
- −0.8% since 2020
See the medical and dental practices around any address in Douglas County
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 76 medical and dental practices in Douglas County. Of those, 9 are chain locations, or 12%, against 11% across the U.S. That comes to 39.7 for every 10,000 households, 53% below the U.S. rate of 84.5.
Households in Douglas County spend about $26.3M a year on medical and dental services, or $1,371 per household, 6% above the U.S. average. That is about $346K of household spending for each practice on map listings, 2.3 times the U.S. figure of $152K.
In 2023, official counts showed 30 businesses with payroll in Douglas County classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, unchanged from 2019. That is one for every 639 households, against one for every 270 across the U.S. Official counts also show 7 one-person businesses without payroll.
Population estimates put the population change in Douglas County from 2020 to 2025 at −0.8%, against +3.1% for the U.S. Douglas County scores 70 (upper middle) on the Groundwork market score for medical and dental practices, ranking #340 of 2,394 scored counties and #22 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.7 | 93.0 | 84.5 |
| Spending per listing | $346K | $154K | $152K |
| Households per official establishment | 639 | 335 | 270 |
| Official establishment growth, 2019–2023 | 0.0% | +12.0% | +1.5% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,371 | $1,435 | $1,288 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | 70 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 300.0% over the period
- Employees, 2023
- 199
- Annual payroll, 2023
- $12.3M
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 769 chain locations
- Listings at the U.S. rate for this spending
- 172The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for medical and dental practices, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 10 | 13.4 | $1M | +3.4% | #6 of 2,394 |
| 2Adams County, WI | 88 | 16 | 16.8 | $747K | +5.2% | #8 of 2,394 |
| 3Lafayette County, WI | 87 | 25 | 37.0 | $373K | +5.2% | #21 of 2,394 |
| 4Burnett County, WI | 86 | 20 | 27.8 | $467K | +3.9% | #26 of 2,394 |
| 5Vilas County, WI | 78 | 31 | 27.8 | $479K | +2.9% | #119 of 2,394 |
| 6Marquette County, WI | 77 | 19 | 27.2 | $473K | +2.1% | #142 of 2,394 |
| 7Dunn County, WI | 77 | 66 | 37.8 | $366K | +1.7% | #148 of 2,394 |
| 8Sawyer County, WI | 77 | 34 | 38.6 | $334K | +4.0% | #153 of 2,394 |
| 9Vernon County, WI | 76 | 48 | 38.6 | $351K | +2.4% | #176 of 2,394 |
| 10Waushara County, WI | 76 | 46 | 43.5 | $304K | +2.8% | #180 of 2,394 |
| 22Douglas County, WI | 70 | 76 | 39.7 | $346K | −0.8% | #340 of 2,394 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics70
- Dentists and orthodontists59
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors48
- Physical therapy54
- Optometrists and eye care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in Douglas County, WI?
Douglas County has 76 medical and dental practices on map listings as of September 2026. 9 of them (12%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 30 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, unchanged from 2019. Another 7 one-person businesses have no payroll, by official counts.
How much do households in Douglas County, WI spend on medical and dental services?
About $26.3M a year, or $1,371 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 76 medical and dental practices on map listings, it comes to $346K per practice. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for medical and dental practices?
Douglas County has 39.7 medical and dental practices per 10,000 households, 53% below the U.S. rate of 84.5. Spending per practice is $346K, 2.3 times the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, Douglas County would have about 172, against 76 on map listings. There is one business with payroll in the industry for every 639 households, against one for every 270 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 70 for medical and dental practices (upper middle), #340 of 2,394 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.