Home services · Metro area · West Virginia
House cleaning businesses in the Morgantown, WV metro area
How the Morgantown, WV metro area compares with other metro areas and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 27
- +25.0% since 2019
- Household spending a year
- $81.8M
- On lawn care, cleaning and other household services · $1,424 a household
- Spending per listing
- $27.3M
- 4.3 times the U.S.
- Listings per 10k households
- 0.5
- 77% below the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the house cleaning businesses around any address in the Morgantown metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 house cleaning businesses in the Morgantown metro area. Per 10,000 households, that is 0.5, 77% below the U.S. rate of 2.2.
Households in the Morgantown metro area spend about $81.8M a year on lawn care, cleaning and other household services, or $1,424 per household, in line with the U.S. average. Spread across 3 house cleaning businesses, that is $27.3M per business, 4.3 times the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Morgantown metro area was 27 in 2023, up 25.0% from 2019. That is one for every 2,127 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $62K has gone to businesses classed as janitorial and carpet cleaning services in the Morgantown metro area.
Between 2020 and 2025, the population of the Morgantown metro area grew 1.3%, slower than the U.S. (+3.1%). With 3 house cleaning businesses on map listings, the Morgantown metro area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.5 | 0.7 | 2.2 |
| Spending per listing | $27.3M | $19.4M | $6.4M |
| Households per official establishment | 2,127 | 3,389 | 1,735 |
| Official establishment growth, 2019–2023 | +25.0% | +7.0% | +6.6% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,424 | $1,335 | $1,414 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+25.0% over the period
- Employees, 2023
- 472
- Annual payroll, 2023
- $10.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $62K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for house cleaning businesses, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 79 | 20 | 1.7 | $8.8M | +7.1% | #16 of 375 |
| 1Huntington-Ashland, WV-KY-OH | 67 | 15 | 1.0 | $13.2M | −2.6% | #59 of 375 |
| 2Parkersburg-Vienna, WV | 66 | 5 | 1.3 | $10M | −2.3% | #66 of 375 |
| 3Charleston, WV | 65 | 11 | 1.3 | $10.6M | −4.7% | #69 of 375 |
| Winchester, VA-WV | 60 | 15 | 2.7 | $5.8M | +6.5% | #103 of 375 |
| 4Wheeling, WV-OH | 56 | 8 | 1.4 | $8.8M | −3.6% | #119 of 375 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 54 | 748 | 3.2 | $6.2M | +3.3% | #142 of 375 |
| 5Weirton-Steubenville, WV-OH | 51 | 8 | 1.6 | $7.4M | −3.6% | #171 of 375 |
| Morgantown, WV | Not scored | 3 | 0.5 | $27.3M | +1.3% |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Morgantown, WV metro area?
The Morgantown metro area has 3 house cleaning businesses on map listings as of September 2026. The listings count house cleaners and carpet cleaners. Official counts show 27 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 25.0% from 2019.
How much do households in the Morgantown, WV metro area spend on lawn care, cleaning and other household services?
About $81.8M a year, or $1,424 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 3 house cleaning businesses on map listings, it comes to $27.3M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for house cleaning businesses?
The Morgantown metro area has 0.5 house cleaning businesses per 10,000 households, 77% below the U.S. rate of 2.2. Spending per business is $27.3M, 4.3 times the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Morgantown metro area would have about 13, against 3 on map listings. There is one business with payroll in the industry for every 2,127 households, against one for every 1,735 across the U.S. The official count rose 25.0% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.