Funeral services · Small-town market · New Mexico
Funeral homes in the Clovis, NM area
How the Clovis, NM area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3M
- On funerals · $117 a household
- Spending per listing
- $759K
- 12% above the U.S.
- Listings per 10k households
- 1.5
- 29% below the U.S.
- Population, 2025
- 65,270
- −3.3% since 2020
See the funeral homes around any address in the Clovis area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 funeral homes in the Clovis area. That comes to 1.5 for every 10,000 households, 29% below the U.S. rate of 2.1.
Households in the Clovis area spend about $3M a year on funerals, or $117 per household, 18% below the U.S. average. That works out to $759K per home, 12% above the U.S. figure of $679K.
There is no official count of businesses with payroll classed as funeral homes and funeral services in the Clovis area: counts under 3 aren’t published.
Population estimates show the Clovis area declined 3.3% from 2020 to 2025, against +3.1% for the U.S. With 4 funeral homes on map listings, the Clovis area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Clovis area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clovis area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 1.4 | 2.1 |
| Spending per listing | $759K | $1.1M | $679K |
| Households per official establishment | n/a | 12,688 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | −1.7% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on funerals | $117 | $149 | $143 |
| Median household income | $55,690 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Clovis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clovis area
- Population, 2025 estimate
- 65,270−3.3% since 2020
- Households
- 26,036
- Median age
- 33.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,852 sq. mi.
- People per square mile
- 17
- Median household income
- $55,690
- Average household income
- $72,535
- Median home value
- $162,000
- Jobs located here
- 24,031
- Daytime population
- 63,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clovis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for funeral homes, numbered among those based in New Mexico, with the Clovis area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gallup, NM | 55 | 5 | 2.3 | $618K | −6.1% | #144 of 365 |
| 2Roswell, NM | 53 | 6 | 2.5 | $575K | −2.7% | #158 of 365 |
| 3Hobbs, NM | 44 | 7 | 2.8 | $429K | +0.2% | #209 of 365 |
| Clovis, NM | Not scored | 4 | 1.5 | $759K | −3.3% |
Other business types in the Clovis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in the Clovis, NM area?
There are 4 funeral homes on map listings in the Clovis area as of September 2026. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in the Clovis area: counts under 3 are left out.
How much do households in the Clovis, NM area spend on funerals?
About $3M a year, or $117 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $759K per home. It is estimated from the incomes of the 26,036 households in the Clovis area and national spending patterns by income.
How does the Clovis, NM area compare with the U.S. for funeral homes?
The Clovis area has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $759K, 12% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Clovis area would have about 5, against 4 on map listings.
How fast is the Clovis, NM area growing?
Population estimates put the Clovis area at 65,270 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 26,036 households. Median household income in the Clovis area is $55,690, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clovis area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clovis area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Clovis area
Screening a site or an acquisition in the Clovis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.