Funeral services · County · New Mexico
Funeral homes in McKinley County, NM
The funeral homes in McKinley County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #887 of 1,472 scored counties
#5 of 6 scored counties in New Mexico
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $3.1M
- On funerals · $145 a household
- Spending per listing
- $618K
- 9% below the U.S.
- Listings per 10k households
- 2.3
- 10% above the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the funeral homes around any address in McKinley County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 funeral homes in McKinley County. One of them (20%) is a chain location, against 10% across the U.S. That is 2.3 per 10,000 households, 10% above the U.S. rate of 2.1.
Household spending on funerals in McKinley County comes to about $3.1M a year: $145 per household, in line with the U.S. average. Spread across 5 funeral homes, that is $618K per home, 9% below the U.S. figure of $679K.
In 2023, official counts showed 4 businesses with payroll in McKinley County classed as funeral homes and funeral services. That is one for every 5,338 households, against one for every 8,510 across the U.S.
Population estimates show McKinley County declined 6.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for funeral homes in McKinley County is 43 (lower middle), #887 of 1,472 scored counties and #5 of 6 scored counties in New Mexico.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 1.4 | 2.1 |
| Spending per listing | $618K | $1.1M | $679K |
| Households per official establishment | 5,338 | 12,688 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | −1.7% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on funerals | $145 | $149 | $143 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 43 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for funeral homes, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 81 | 11 | 1.6 | $1.1M | +1.2% | #60 of 1,472 |
| 2Bernalillo County, NM | 65 | 26 | 0.9 | $1.5M | −1.4% | #346 of 1,472 |
| 3San Juan County, NM | 53 | 10 | 2.4 | $638K | −0.9% | #624 of 1,472 |
| 4Chaves County, NM | 44 | 6 | 2.5 | $575K | −2.7% | #856 of 1,472 |
| 5McKinley County, NM | 43 | 5 | 2.3 | $618K | −6.1% | #887 of 1,472 |
| 6Lea County, NM | 34 | 7 | 2.8 | $429K | +0.2% | #1,119 of 1,472 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes43
Questions
How many funeral homes are in McKinley County, NM?
There are 5 funeral homes on map listings in McKinley County as of September 2026. One of them (20%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in McKinley County, NM spend on funerals?
About $3.1M a year, or $145 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $618K per home. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for funeral homes?
McKinley County has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $618K, 9% below the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending. There is one business with payroll in the industry for every 5,338 households, against one for every 8,510 across the U.S.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 43 for funeral homes (lower middle), #887 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.