Funeral services · County · New Mexico
Funeral homes in San Juan County, NM
Competitor counts, household spending and official business counts for funeral homes in San Juan County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #624 of 1,472 scored counties
#3 of 6 scored counties in New Mexico
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $6.4M
- On funerals · $153 a household
- Spending per listing
- $638K
- 6% below the U.S.
- Listings per 10k households
- 2.4
- 14% above the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the funeral homes around any address in San Juan County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in San Juan County comes to about $6.4M a year: $153 per household, 7% above the U.S. average. That works out to $638K per home, 6% below the U.S. figure of $679K.
San Juan County has 10 funeral homes on map listings as of September 2026. Chain locations make up 20% of them, against 10% across the U.S. That is 2.4 per 10,000 households, 14% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in San Juan County was 7 in 2023. That is one for every 5,962 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of San Juan County declined 0.9%, against +3.1% for the U.S. San Juan County scores 53 (upper middle) on the Groundwork market score for funeral homes, ranking #624 of 1,472 scored counties and #3 of 6 scored counties in New Mexico.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 1.4 | 2.1 |
| Spending per listing | $638K | $1.1M | $679K |
| Households per official establishment | 5,962 | 12,688 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | −1.7% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on funerals | $153 | $149 | $143 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 53 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 56
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for funeral homes, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe County, NM | 81 | 11 | 1.6 | $1.1M | +1.2% | #60 of 1,472 |
| 2Bernalillo County, NM | 65 | 26 | 0.9 | $1.5M | −1.4% | #346 of 1,472 |
| 3San Juan County, NM | 53 | 10 | 2.4 | $638K | −0.9% | #624 of 1,472 |
| 4Chaves County, NM | 44 | 6 | 2.5 | $575K | −2.7% | #856 of 1,472 |
| 5McKinley County, NM | 43 | 5 | 2.3 | $618K | −6.1% | #887 of 1,472 |
| 6Lea County, NM | 34 | 7 | 2.8 | $429K | +0.2% | #1,119 of 1,472 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes53
Questions
How many funeral homes are in San Juan County, NM?
Map listings as of September 2026 show 10 funeral homes in San Juan County. 2 of them (20%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in San Juan County, NM spend on funerals?
About $6.4M a year, or $153 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 10 funeral homes on map listings, it comes to $638K per home. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for funeral homes?
San Juan County has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $638K, 6% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, San Juan County would have about 9, against 10 on map listings. There is one business with payroll in the industry for every 5,962 households, against one for every 8,510 across the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 53 for funeral homes (upper middle), #624 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.