Funeral services · Metro area · New Mexico
Funeral homes in the Las Cruces, NM metro area
The funeral homes in the Las Cruces, NM metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $12.2M
- On funerals · $144 a household
- Spending per listing
- $3M
- 4.5 times the U.S.
- Listings per 10k households
- 0.5
- 76% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the funeral homes around any address in the Las Cruces metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Las Cruces metro area spend about $12.2M a year on funerals, or $144 per household, in line with the U.S. average. That works out to $3M per home, 4.5 times the U.S. figure of $679K.
There are 4 funeral homes on map listings in the Las Cruces metro area as of September 2026. That comes to 0.5 for every 10,000 households, 76% below the U.S. rate of 2.1.
Official counts show 5 businesses with payroll classed as funeral homes and funeral services in the Las Cruces metro area in 2023. That is one for every 16,978 households, against one for every 8,510 across the U.S.
Population estimates put the population change in the Las Cruces metro area from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). With 4 funeral homes on map listings, the Las Cruces metro area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Las Cruces metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Las Cruces metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.5 | 1.4 | 2.1 |
| Spending per listing | $3M | $1.1M | $679K |
| Households per official establishment | 16,978 | 12,688 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +8.2% | −1.7% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on funerals | $144 | $149 | $143 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 63
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Las Cruces metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Las Cruces metro area
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Las Cruces metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for funeral homes, numbered among those based in New Mexico, with the Las Cruces metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 78 | 11 | 1.6 | $1.1M | +1.2% | #35 of 377 |
| 2Albuquerque, NM | 70 | 35 | 0.9 | $1.5M | +0.8% | #70 of 377 |
| 3Farmington, NM | 40 | 10 | 2.4 | $638K | −0.9% | #244 of 377 |
| Las Cruces, NM | Not scored | 4 | 0.5 | $3M | +4.1% |
Other business types in the Las Cruces metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in the Las Cruces, NM metro area?
As of September 2026, map listings count 4 funeral homes in the Las Cruces metro area. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Las Cruces, NM metro area spend on funerals?
About $12.2M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $3M per home. It is estimated from the incomes of the 84,889 households in the Las Cruces metro area and national spending patterns by income.
How does the Las Cruces, NM metro area compare with the U.S. for funeral homes?
The Las Cruces metro area has 0.5 funeral homes per 10,000 households, 76% below the U.S. rate of 2.1. Spending per home is $3M, 4.5 times the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Las Cruces metro area would have about 18, against 4 on map listings. There is one business with payroll in the industry for every 16,978 households, against one for every 8,510 across the U.S.
How fast is the Las Cruces, NM metro area growing?
Population estimates put the Las Cruces metro area at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. The median household income in the Las Cruces metro area is $56,848 a year, 30% below the U.S. median of $80,734. That rose 38.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Las Cruces metro area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Las Cruces metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Las Cruces metro area
Screening a site or an acquisition in the Las Cruces metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.