Groundwork

Funeral services · Small-town market · New Mexico

Funeral homes in the Alamogordo, NM area

How the Alamogordo, NM area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.8M
On funerals · $155 a household
Spending per listing
$1.3M
87% above the U.S.
Listings per 10k households
1.2
43% below the U.S.
Population, 2025
70,368
+3.7% since 2020

See the funeral homes around any address in the Alamogordo area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 funeral homes in the Alamogordo area. That comes to 1.2 for every 10,000 households, 43% below the U.S. rate of 2.1.

At $155 per household (9% above the U.S. average), households in the Alamogordo area spend about $3.8M a year on funerals. That works out to $1.3M per home, 87% above the U.S. figure of $679K.

There is no official count of businesses with payroll classed as funeral homes and funeral services in the Alamogordo area: counts under 3 aren’t published.

Population estimates show the Alamogordo area grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). With 3 funeral homes on map listings, the Alamogordo area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Alamogordo area compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Alamogordo, NM area compared with New Mexico and the U.S.
MeasureAlamogordo areaNew MexicoU.S.
Listings per 10k households1.21.42.1
Spending per listing$1.3M$1.1M$679K
Households per official establishmentn/a12,6888,510
Official establishment growth, 2019–2023n/a+8.2%−1.7%
Population growth, 2020–2025+3.7%+0.3%+3.1%
Spending per household on funerals$155$149$143
Median household income$55,876$64,059$80,734
Groundwork market scoreNot scored68

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Alamogordo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Alamogordo area

Population, 2025 estimate
70,368+3.7% since 2020
Households
24,480
Median age
38.8
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
6,613 sq. mi.
People per square mile
10
Median household income
$55,876+33.1% vs. 2015–2019, before inflation
Average household income
$74,572
Median home value
$162,700
Jobs located here
16,220
Daytime population
63,281Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Alamogordo area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across New Mexico

Every New Mexico market ranked →

The highest-scoring small-town markets in New Mexico for funeral homes, numbered among those based in New Mexico, with the Alamogordo area marked.

Top small-town markets in New Mexico

Small-town markets in New Mexico ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gallup, NM5552.3$618K−6.1%#144 of 365
2Roswell, NM5362.5$575K−2.7%#158 of 365
3Hobbs, NM4472.8$429K+0.2%#209 of 365
Alamogordo, NMNot scored31.2$1.3M+3.7%

Other business types in the Alamogordo area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Alamogordo, NM area?

The Alamogordo area has 3 funeral homes on map listings as of September 2026. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in the Alamogordo area: counts under 3 are left out.

How much do households in the Alamogordo, NM area spend on funerals?

About $3.8M a year, or $155 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $1.3M per home. It is estimated from the incomes of the 24,480 households in the Alamogordo area and national spending patterns by income.

How does the Alamogordo, NM area compare with the U.S. for funeral homes?

The Alamogordo area has 1.2 funeral homes per 10,000 households, 43% below the U.S. rate of 2.1. Spending per home is $1.3M, 87% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Alamogordo area would have about 6, against 3 on map listings.

How fast is the Alamogordo, NM area growing?

Population estimates put the Alamogordo area at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in the Alamogordo area is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alamogordo area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Alamogordo area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Alamogordo area

Screening a site or an acquisition in the Alamogordo area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.