Groundwork

Funeral services · Metro area · Washington

Funeral homes in the Olympia-Lacey-Tumwater, WA metro area

How the Olympia-Lacey-Tumwater, WA metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 78 out of 100: High

Ranked #32 of 377 scored metro areas
#3 of 9 scored metro areas based in Washington

Listings
7
0 chain locations (0%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$17.1M
On funerals · $143 a household
Spending per listing
$2.4M
3.6 times the U.S.
Listings per 10k households
0.6
71% below the U.S.
Population, 2025
304,261
+2.8% since 2020

See the funeral homes around any address in the Olympia-Lacey-Tumwater metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For funeral homes, the Olympia-Lacey-Tumwater metro area has a Groundwork market score of 78 (high): #32 of 377 scored metro areas and #3 of 9 scored metro areas based in Washington. That puts it in the top 10% of metro areas for funeral homes.

At $143 per household (in line with the U.S. average), households in the Olympia-Lacey-Tumwater metro area spend about $17.1M a year on funerals. Spread across 7 funeral homes, that is $2.4M per home, 3.6 times the U.S. figure of $679K.

The Olympia-Lacey-Tumwater metro area has 7 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 0.6 per 10,000 households, 71% below the U.S. rate of 2.1.

In 2023, official counts showed 7 businesses with payroll in the Olympia-Lacey-Tumwater metro area classed as funeral homes and funeral services. That is one for every 16,986 households, against one for every 8,510 across the U.S. Population estimates put the population change in the Olympia-Lacey-Tumwater metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).

How the Olympia-Lacey-Tumwater metro area compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Olympia-Lacey-Tumwater, WA metro area compared with Washington and the U.S.
MeasureOlympia-Lacey-Tumwater metro areaWashingtonU.S.
Listings per 10k households0.61.02.1
Spending per listing$2.4M$1.4M$679K
Households per official establishment16,98618,4638,510
Official establishment growth, 2019–2023n/a−2.9%−1.7%
Population growth, 2020–2025+2.8%+3.6%+3.1%
Spending per household on funerals$143$134$143
Median household income$96,563$98,141$80,734
Groundwork market score7874

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
79
Annual payroll, 2023
$3.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Olympia-Lacey-Tumwater metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Olympia-Lacey-Tumwater metro area

Population, 2025 estimate
304,261+2.8% since 2020
Households
118,899
Median age
40.9
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
723 sq. mi.
People per square mile
414
Median household income
$96,563+34.1% vs. 2015–2019, before inflation
Average household income
$114,140
Median home value
$480,300
Jobs located here
136,091
Daytime population
311,425Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Olympia-Lacey-Tumwater metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

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Funeral homes across Washington

Every Washington market ranked →

The highest-scoring metro areas in Washington for funeral homes, numbered among those based in Washington (a market based in another state is listed without a number), with the Olympia-Lacey-Tumwater metro area marked.

Top metro areas in Washington

Metro areas in Washington ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wenatchee-East Wenatchee, WA8551.1$1.6M+5.0%#18 of 377
2Bremerton-Silverdale-Port Orchard, WA8170.6$2.3M+2.7%#24 of 377
3Olympia-Lacey-Tumwater, WA7870.6$2.4M+2.8%#32 of 377
4Spokane-Spokane Valley, WA77241.0$1.4M+3.5%#39 of 377
5Mount Vernon-Anacortes, WA7681.5$1.1M+2.4%#44 of 377
6Seattle-Tacoma-Bellevue, WA731230.8$1.6M+3.3%#57 of 377
7Kennewick-Richland, WA72131.2$1.1M+6.5%#65 of 377
Portland-Vancouver-Hillsboro, OR-WA66981.0$1.3M+1.0%#86 of 377
8Bellingham, WA65141.5$915K+3.9%#93 of 377
Lewiston, ID-WA6251.9$940K+1.5%#110 of 377

Other business types in the Olympia-Lacey-Tumwater metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Olympia-Lacey-Tumwater, WA metro area?

Map listings as of September 2026 show 7 funeral homes in the Olympia-Lacey-Tumwater metro area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Olympia-Lacey-Tumwater, WA metro area spend on funerals?

About $17.1M a year, or $143 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 7 funeral homes on map listings, it comes to $2.4M per home. It is estimated from the incomes of the 118,899 households in the Olympia-Lacey-Tumwater metro area and national spending patterns by income.

How does the Olympia-Lacey-Tumwater, WA metro area compare with the U.S. for funeral homes?

The Olympia-Lacey-Tumwater metro area has 0.6 funeral homes per 10,000 households, 71% below the U.S. rate of 2.1. Spending per home is $2.4M, 3.6 times the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Olympia-Lacey-Tumwater metro area would have about 25, against 7 on map listings. There is one business with payroll in the industry for every 16,986 households, against one for every 8,510 across the U.S.

How fast is the Olympia-Lacey-Tumwater, WA metro area growing?

Population estimates put the Olympia-Lacey-Tumwater metro area at 304,261 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 118,899 households. The median household income in the Olympia-Lacey-Tumwater metro area is $96,563 a year, 20% above the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Olympia-Lacey-Tumwater metro area scores 78 for funeral homes (high), #32 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Olympia-Lacey-Tumwater metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Olympia-Lacey-Tumwater metro area

Screening a site or an acquisition in the Olympia-Lacey-Tumwater metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.