Groundwork

Funeral services · Metro area · California

Funeral homes in the Sacramento-Roseville-Folsom, CA metro area

Competitor counts, household spending and official business counts for funeral homes in the Sacramento-Roseville-Folsom, CA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 78 out of 100: High

Ranked #33 of 377 scored metro areas
#2 of 25 scored metro areas based in California

Listings
101
7 chain locations (7%)
Official establishments
55
−12.7% since 2019
Household spending a year
$131.8M
On funerals · $149 a household
Spending per listing
$1.3M
92% above the U.S.
Listings per 10k households
1.1
48% below the U.S.
Population, 2025
2,477,274
+3.2% since 2020

See the funeral homes around any address in the Sacramento-Roseville-Folsom metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sacramento-Roseville-Folsom metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For funeral homes, the Sacramento-Roseville-Folsom metro area has a Groundwork market score of 78 (high): #33 of 377 scored metro areas and #2 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for funeral homes.

Map listings as of September 2026 show 101 funeral homes in the Sacramento-Roseville-Folsom metro area. Chain locations make up 7% of them, against 10% across the U.S. That comes to 1.1 for every 10,000 households, 48% below the U.S. rate of 2.1.

Households in the Sacramento-Roseville-Folsom metro area spend about $131.8M a year on funerals, or $149 per household, 5% above the U.S. average. Spread across 101 funeral homes, that is $1.3M per home, 92% above the U.S. figure of $679K.

In 2023, official counts showed 55 businesses with payroll in the Sacramento-Roseville-Folsom metro area classed as funeral homes and funeral services, down 12.7% from 2019. That is one for every 16,034 households, against one for every 8,510 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.6M have gone to businesses classed as funeral homes and funeral services in the Sacramento-Roseville-Folsom metro area. Population estimates put the population change in the Sacramento-Roseville-Folsom metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%).

How the Sacramento-Roseville-Folsom metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Sacramento-Roseville-Folsom, CA metro area compared with California and the U.S.
MeasureSacramento-Roseville-Folsom metro areaCaliforniaU.S.
Listings per 10k households1.11.12.1
Spending per listing$1.3M$1.4M$679K
Households per official establishment16,03417,0638,510
Official establishment growth, 2019–2023−12.7%+3.4%−1.7%
Population growth, 2020–2025+3.2%−0.4%+3.1%
Spending per household on funerals$149$151$143
Median household income$97,188$99,122$80,734
Groundwork market score7873

Official counts and lending

Businesses

Official establishments, 2019 to 2023
55−12.7% over the period
Employees, 2023
457
Annual payroll, 2023
$26.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1017 chain locations
Listings at the U.S. rate for this spending
194The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$1.6M

SBA-backed loans to businesses classed as funeral homes and funeral services in the Sacramento-Roseville-Folsom metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sacramento-Roseville-Folsom metro area

Population, 2025 estimate
2,477,274+3.2% since 2020
Households
881,889
Median age
39.6
Homes lived in by their owners
63%
Vehicles per household
1.9
Land area
5,094 sq. mi.
People per square mile
476
Median household income
$97,188+34.5% vs. 2015–2019, before inflation
Average household income
$127,123
Median home value
$589,500
Jobs located here
1,075,816
Daytime population
2,432,293Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sacramento-Roseville-Folsom metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Sacramento-Roseville-Folsom metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across California

Every California market ranked →

The highest-scoring metro areas in California for funeral homes, numbered among those based in California, with the Sacramento-Roseville-Folsom metro area marked.

Top metro areas in California

Metro areas in California ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Riverside-San Bernardino-Ontario, CA801731.2$1.3M+3.5%#30 of 377
2Sacramento-Roseville-Folsom, CA781011.1$1.3M+3.2%#33 of 377
3Santa Rosa-Petaluma, CA77211.1$1.5M−0.4%#37 of 377
4San Jose-Sunnyvale-Santa Clara, CA76530.8$1.9M−0.6%#43 of 377
5Santa Maria-Santa Barbara, CA75151.0$1.7M−1.4%#45 of 377
6Stockton-Lodi, CA74381.5$947K+5.5%#54 of 377
7Los Angeles-Long Beach-Anaheim, CA733990.9$1.7M−2.6%#55 of 377
8San Francisco-Oakland-Fremont, CA731681.0$1.6M−2.4%#56 of 377
9San Luis Obispo-Paso Robles, CA72121.1$1.5M0.0%#61 of 377
10Salinas, CA71161.2$1.4M−1.5%#66 of 377

Other business types in the Sacramento-Roseville-Folsom metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Sacramento-Roseville-Folsom, CA metro area?

There are 101 funeral homes on map listings in the Sacramento-Roseville-Folsom metro area as of September 2026. 7 of them (7%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 55 businesses with payroll classed as funeral homes and funeral services in 2023, down 12.7% from 2019.

How much do households in the Sacramento-Roseville-Folsom, CA metro area spend on funerals?

About $131.8M a year, or $149 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 101 funeral homes on map listings, it comes to $1.3M per home. It is estimated from the incomes of the 881,889 households in the Sacramento-Roseville-Folsom metro area and national spending patterns by income.

How does the Sacramento-Roseville-Folsom, CA metro area compare with the U.S. for funeral homes?

The Sacramento-Roseville-Folsom metro area has 1.1 funeral homes per 10,000 households, 48% below the U.S. rate of 2.1. Spending per home is $1.3M, 92% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Sacramento-Roseville-Folsom metro area would have about 194, against 101 on map listings. There is one business with payroll in the industry for every 16,034 households, against one for every 8,510 across the U.S. The official count fell 12.7% from 2019 to 2023, against −1.7% for the U.S.

How fast is the Sacramento-Roseville-Folsom, CA metro area growing?

Population estimates put the Sacramento-Roseville-Folsom metro area at 2,477,274 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 881,889 households. Median household income in the Sacramento-Roseville-Folsom metro area is $97,188, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sacramento-Roseville-Folsom metro area scores 78 for funeral homes (high), #33 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sacramento-Roseville-Folsom metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Sacramento-Roseville-Folsom metro area

Screening a site or an acquisition in the Sacramento-Roseville-Folsom metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sacramento-Roseville-Folsom metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.