Groundwork

Funeral services · County · California

Funeral homes in Placer County, CA

The funeral homes in Placer County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 92 out of 100: Very high

Ranked #16 of 1,472 scored counties
#1 of 37 scored counties in California

Listings
17
2 chain locations (12%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$27.8M
On funerals · $176 a household
Spending per listing
$1.6M
2.4 times the U.S.
Listings per 10k households
1.1
48% below the U.S.
Population, 2025
442,081
+8.9% since 2020

See the funeral homes around any address in Placer County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For funeral homes, Placer County has a Groundwork market score of 92 (very high): #16 of 1,472 scored counties and #1 of 37 scored counties in California. That puts it in the top 10% of counties for funeral homes.

Household spending on funerals in Placer County comes to about $27.8M a year: $176 per household, 23% above the U.S. average. Spread across 17 funeral homes, that is $1.6M per home, 2.4 times the U.S. figure of $679K.

Placer County has 17 funeral homes on map listings as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. Per 10,000 households, that is 1.1, 48% below the U.S. rate of 2.1.

The official count of businesses with payroll classed as funeral homes and funeral services in Placer County was 11 in 2023. That is one for every 14,359 households, against one for every 8,510 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $590K have gone to businesses classed as funeral homes and funeral services in Placer County. Population estimates show Placer County grew 8.9% from 2020 to 2025, faster than the U.S. (+3.1%).

How Placer County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Placer County, CA compared with California and the U.S.
MeasurePlacer CountyCaliforniaU.S.
Listings per 10k households1.11.12.1
Spending per listing$1.6M$1.4M$679K
Households per official establishment14,35917,0638,510
Official establishment growth, 2019–2023n/a+3.4%−1.7%
Population growth, 2020–2025+8.9%−0.4%+3.1%
Spending per household on funerals$176$151$143
Median household income$115,998$99,122$80,734
Groundwork market score9273

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 11
Employees, 2023
49
Annual payroll, 2023
$2.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
172 chain locations
Listings at the U.S. rate for this spending
41The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$590K

SBA-backed loans to businesses classed as funeral homes and funeral services in Placer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Placer County

Population, 2025 estimate
442,081+8.9% since 2020
Households
157,954
Median age
43.8
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
1,407 sq. mi.
People per square mile
298
Median household income
$115,998+29.3% vs. 2015–2019, before inflation
Average household income
$150,239
Median home value
$688,100
Jobs located here
187,169
Daytime population
424,461Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Placer County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across California

Every California market ranked →

The highest-scoring counties in California for funeral homes, numbered among those based in California, with Placer County marked.

Top counties in California

Counties in California ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Placer County, CA92171.1$1.6M+8.9%#16 of 1,472
2Riverside County, CA87971.3$1.3M+5.0%#34 of 1,472
3El Dorado County, CA8581.1$1.7M+0.6%#38 of 1,472
4Marin County, CA8170.7$2.8M−2.9%#54 of 1,472
5Madera County, CA8161.3$1.2M+7.4%#59 of 1,472
6Sonoma County, CA79211.1$1.5M−0.4%#75 of 1,472
7Contra Costa County, CA78380.9$1.7M+0.3%#85 of 1,472
8Orange County, CA781031.0$1.7M−1.1%#86 of 1,472
9Santa Barbara County, CA77151.0$1.7M−1.4%#99 of 1,472
10San Luis Obispo County, CA77121.1$1.5M0.0%#100 of 1,472

Other business types in Placer County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Placer County, CA?

Map listings as of September 2026 show 17 funeral homes in Placer County. 2 of them (12%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Placer County, CA spend on funerals?

About $27.8M a year, or $176 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 17 funeral homes on map listings, it comes to $1.6M per home. It is estimated from the incomes of the 157,954 households in Placer County and national spending patterns by income.

How does Placer County, CA compare with the U.S. for funeral homes?

Placer County has 1.1 funeral homes per 10,000 households, 48% below the U.S. rate of 2.1. Spending per home is $1.6M, 2.4 times the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Placer County would have about 41, against 17 on map listings. There is one business with payroll in the industry for every 14,359 households, against one for every 8,510 across the U.S.

How fast is Placer County, CA growing?

Population estimates put Placer County at 442,081 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 157,954 households. The median household income in Placer County is $115,998 a year, 44% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Placer County scores 92 for funeral homes (very high), #16 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Placer County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Placer County

Screening a site or an acquisition in Placer County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.