Funeral services · Metro area · Georgia
Funeral homes in the Gainesville, GA metro area
The funeral homes in the Gainesville, GA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #47 of 377 scored metro areas
#1 of 14 scored metro areas based in Georgia
- Listings
- 13
- 3 chain locations (23%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $11.2M
- On funerals · $152 a household
- Spending per listing
- $859K
- 27% above the U.S.
- Listings per 10k households
- 1.8
- 14% below the U.S.
- Population, 2025
- 226,568
- +11.4% since 2020
See the funeral homes around any address in the Gainesville metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $152 per household (6% above the U.S. average), households in the Gainesville metro area spend about $11.2M a year on funerals. Spread across 13 funeral homes, that is $859K per home, 27% above the U.S. figure of $679K.
There are 13 funeral homes on map listings in the Gainesville metro area as of September 2026. Chain locations make up 23% of them, against 10% across the U.S. That is 1.8 per 10,000 households, 14% below the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in the Gainesville metro area was 7 in 2023. That is one for every 10,507 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of the Gainesville metro area grew 11.4%, faster than the U.S. (+3.1%). The Gainesville metro area scores 75 (high) on the Groundwork market score for funeral homes, ranking #47 of 377 scored metro areas and #1 of 14 scored metro areas based in Georgia. That puts it in the top quarter of metro areas.
How the Gainesville metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gainesville metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.3 | 2.1 |
| Spending per listing | $859K | $549K | $679K |
| Households per official establishment | 10,507 | 9,218 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | −1.7% |
| Population growth, 2020–2025 | +11.4% | +5.3% | +3.1% |
| Spending per household on funerals | $152 | $128 | $143 |
| Median household income | $80,901 | $77,353 | $80,734 |
| Groundwork market score | 75 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 58
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 133 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Gainesville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Gainesville metro area
- Population, 2025 estimate
- 226,568+11.4% since 2020
- Households
- 73,551
- Median age
- 39.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 393 sq. mi.
- People per square mile
- 542
- Median household income
- $80,901+28.5% vs. 2015–2019, before inflation
- Average household income
- $108,166
- Median home value
- $350,400
- Jobs located here
- 102,286
- Daytime population
- 216,900Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gainesville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for funeral homes, numbered among those based in Georgia (a market based in another state is listed without a number), with the Gainesville metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, GA | 75 | 13 | 1.8 | $859K | +11.4% | #47 of 377 |
| 2Savannah, GA | 67 | 24 | 1.5 | $847K | +8.1% | #84 of 377 |
| 3Atlanta-Sandy Springs-Roswell, GA | 64 | 318 | 1.4 | $862K | +5.9% | #100 of 377 |
| 4Brunswick-St. Simons, GA | 63 | 11 | 2.3 | $712K | +4.4% | #107 of 377 |
| Chattanooga, TN-GA | 60 | 47 | 2.0 | $720K | +5.3% | #122 of 377 |
| 5Athens-Clarke County, GA | 58 | 15 | 1.7 | $669K | +3.9% | #133 of 377 |
| 6Warner Robins, GA | 49 | 17 | 2.3 | $531K | +8.2% | #187 of 377 |
| 7Augusta-Richmond County, GA-SC | 43 | 62 | 2.7 | $538K | +4.7% | #229 of 377 |
| 8Columbus, GA-AL | 35 | 28 | 2.2 | $574K | −1.3% | #280 of 377 |
| 9Dalton, GA | 34 | 13 | 2.5 | $552K | +3.5% | #285 of 377 |
Other business types in the Gainesville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes75
Questions
How many funeral homes are in the Gainesville, GA metro area?
As of September 2026, map listings count 13 funeral homes in the Gainesville metro area. 3 of them (23%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Gainesville, GA metro area spend on funerals?
About $11.2M a year, or $152 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 13 funeral homes on map listings, it comes to $859K per home. It is estimated from the incomes of the 73,551 households in the Gainesville metro area and national spending patterns by income.
How does the Gainesville, GA metro area compare with the U.S. for funeral homes?
The Gainesville metro area has 1.8 funeral homes per 10,000 households, 14% below the U.S. rate of 2.1. Spending per home is $859K, 27% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Gainesville metro area would have about 17, against 13 on map listings. There is one business with payroll in the industry for every 10,507 households, against one for every 8,510 across the U.S.
How fast is the Gainesville, GA metro area growing?
Population estimates put the Gainesville metro area at 226,568 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 73,551 households. The median household income in the Gainesville metro area is $80,901 a year, in line with the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gainesville metro area scores 75 for funeral homes (high), #47 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gainesville metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Gainesville metro area
Screening a site or an acquisition in the Gainesville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.