Clothing and laundry · County · New Mexico
Clothing and shoe stores in Lincoln County, NM
The clothing and shoe stores in Lincoln County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 6 out of 100: Very low
Ranked #2,080 of 2,087 scored counties
#22 of 22 scored counties in New Mexico
- Listings
- 38
- 7 chain locations (18%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.2M
- On clothing, shoes and related services · $1,520 a household
- Spending per listing
- $400K
- 69% below the U.S.
- Listings per 10k households
- 38.0
- 2.4 times the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the clothing and shoe stores around any address in Lincoln County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lincoln County scores 6 (very low) on the Groundwork market score for clothing and shoe stores, ranking #2,080 of 2,087 scored counties and #22 of 22 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 38 clothing and shoe stores in Lincoln County. Of those, 7 are chain locations, or 18%, against 44% across the U.S. That comes to 38.0 for every 10,000 households, 2.4 times the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Lincoln County comes to about $15.2M a year: $1,520 per household, 26% below the U.S. average. That works out to $400K per store, 69% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 14 businesses with payroll in Lincoln County classed as clothing and shoe stores. That is one for every 714 households, against one for every 1,273 across the U.S. Population estimates show Lincoln County declined 2.3% from 2020 to 2025, against +3.1% for the U.S.
How Lincoln County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.0 | 14.1 | 16.2 |
| Spending per listing | $400K | $1.2M | $1.3M |
| Households per official establishment | 714 | 1,574 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.4% | −12.2% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,520 | $1,645 | $2,055 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 6 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 14
- Employees, 2023
- 86
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 387 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with Lincoln County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 20 | 3.5 | $5.2M | +6.9% | #36 of 2,087 |
| 2Valencia County, NM | 63 | 22 | 8.0 | $1.9M | +7.2% | #573 of 2,087 |
| 3Doña Ana County, NM | 55 | 75 | 8.8 | $1.7M | +4.1% | #849 of 2,087 |
| 4Otero County, NM | 54 | 24 | 9.8 | $1.6M | +3.7% | #889 of 2,087 |
| 5Rio Arriba County, NM | 47 | 10 | 6.4 | $2.4M | −1.0% | #1,146 of 2,087 |
| 6Eddy County, NM | 43 | 30 | 12.7 | $1.4M | +0.3% | #1,288 of 2,087 |
| 7Luna County, NM | 37 | 11 | 11.9 | $1.1M | −0.2% | #1,500 of 2,087 |
| 8Cibola County, NM | 33 | 8 | 9.4 | $1.5M | −0.6% | #1,613 of 2,087 |
| 9Bernalillo County, NM | 31 | 439 | 15.4 | $1.1M | −1.4% | #1,670 of 2,087 |
| 10San Miguel County, NM | 29 | 11 | 9.2 | $1.6M | −3.2% | #1,735 of 2,087 |
| 22Lincoln County, NM | 6 | 38 | 38.0 | $400K | −2.3% | #2,080 of 2,087 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry6
- Clothing and shoe stores6
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Lincoln County, NM?
There are 38 clothing and shoe stores on map listings in Lincoln County as of September 2026. 7 of them (18%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 14 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 14 one-person businesses without payroll.
How much do households in Lincoln County, NM spend on clothing, shoes and related services?
About $15.2M a year, or $1,520 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 38 clothing and shoe stores on map listings, it comes to $400K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 10,000 households in Lincoln County and national spending patterns by income.
How does Lincoln County, NM compare with the U.S. for clothing and shoe stores?
Lincoln County has 38.0 clothing and shoe stores per 10,000 households, 2.4 times the U.S. rate of 16.2. Spending per store is $400K, 69% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Lincoln County would have about 12, against 38 on map listings. There is one business with payroll in the industry for every 714 households, against one for every 1,273 across the U.S.
How fast is Lincoln County, NM growing?
Population estimates put Lincoln County at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. The median household income in Lincoln County is $53,303 a year, 34% below the U.S. median of $80,734. That rose 15.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 6 for clothing and shoe stores (very low), #2,080 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.