Clothing and laundry · County · New Mexico
Clothing and shoe stores in Doña Ana County, NM
Competitor counts, household spending and official business counts for clothing and shoe stores in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #849 of 2,087 scored counties
#3 of 22 scored counties in New Mexico
- Listings
- 75
- 40 chain locations (53%)
- Official establishments
- 38
- −20.8% since 2019
- Household spending a year
- $130.7M
- On clothing, shoes and related services · $1,539 a household
- Spending per listing
- $1.7M
- 37% above the U.S.
- Listings per 10k households
- 8.8
- 46% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the clothing and shoe stores around any address in Doña Ana County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,539 per household (25% below the U.S. average), households in Doña Ana County spend about $130.7M a year on clothing, shoes and related services. That is about $1.7M of household spending for each store on map listings, 37% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 75 clothing and shoe stores on map listings in Doña Ana County as of September 2026. Of those, 40 are chain locations, or 53%, against 44% across the U.S. That comes to 8.8 for every 10,000 households, 46% below the U.S. rate of 16.2.
In 2023, official counts showed 38 businesses with payroll in Doña Ana County classed as clothing and shoe stores, down 20.8% from 2019. That is one for every 2,234 households, against one for every 1,273 across the U.S. Official counts also show 97 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $156K have gone to businesses classed as clothing and shoe stores in Doña Ana County.
Between 2020 and 2025, the population of Doña Ana County grew 4.1%, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in Doña Ana County is 55 (upper middle), #849 of 2,087 scored counties and #3 of 22 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 14.1 | 16.2 |
| Spending per listing | $1.7M | $1.2M | $1.3M |
| Households per official establishment | 2,234 | 1,574 | 1,273 |
| Official establishment growth, 2019–2023 | −20.8% | −13.4% | −12.2% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,539 | $1,645 | $2,055 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 55 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 38−20.8% over the period
- Employees, 2023
- 635
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- 97Businesses with no payroll
- Map listings, September 2026
- 7540 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $156K
SBA-backed loans to businesses classed as clothing and shoe stores in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 20 | 3.5 | $5.2M | +6.9% | #36 of 2,087 |
| 2Valencia County, NM | 63 | 22 | 8.0 | $1.9M | +7.2% | #573 of 2,087 |
| 3Doña Ana County, NM | 55 | 75 | 8.8 | $1.7M | +4.1% | #849 of 2,087 |
| 4Otero County, NM | 54 | 24 | 9.8 | $1.6M | +3.7% | #889 of 2,087 |
| 5Rio Arriba County, NM | 47 | 10 | 6.4 | $2.4M | −1.0% | #1,146 of 2,087 |
| 6Eddy County, NM | 43 | 30 | 12.7 | $1.4M | +0.3% | #1,288 of 2,087 |
| 7Luna County, NM | 37 | 11 | 11.9 | $1.1M | −0.2% | #1,500 of 2,087 |
| 8Cibola County, NM | 33 | 8 | 9.4 | $1.5M | −0.6% | #1,613 of 2,087 |
| 9Bernalillo County, NM | 31 | 439 | 15.4 | $1.1M | −1.4% | #1,670 of 2,087 |
| 10San Miguel County, NM | 29 | 11 | 9.2 | $1.6M | −3.2% | #1,735 of 2,087 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry52
- Clothing and shoe stores55
- Laundromats55
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Doña Ana County, NM?
As of September 2026, map listings count 75 clothing and shoe stores in Doña Ana County. 40 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 38 businesses with payroll classed as clothing and shoe stores in 2023, down 20.8% from 2019. Another 97 one-person businesses have no payroll, by official counts.
How much do households in Doña Ana County, NM spend on clothing, shoes and related services?
About $130.7M a year, or $1,539 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 75 clothing and shoe stores on map listings, it comes to $1.7M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for clothing and shoe stores?
Doña Ana County has 8.8 clothing and shoe stores per 10,000 households, 46% below the U.S. rate of 16.2. Spending per store is $1.7M, 37% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Doña Ana County would have about 103, against 75 on map listings. There is one business with payroll in the industry for every 2,234 households, against one for every 1,273 across the U.S. The official count fell 20.8% from 2019 to 2023, against −12.2% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 55 for clothing and shoe stores (upper middle), #849 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.