Groundwork

Clothing and laundry · Small-town market · New Mexico

Clothing and shoe stores in the Carlsbad-Artesia, NM area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Carlsbad-Artesia, NM area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #271 of 536 scored small-town markets
#3 of 12 scored small-town markets based in New Mexico

Listings
30
8 chain locations (27%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$41.5M
On clothing, shoes and related services · $1,757 a household
Spending per listing
$1.4M
9% above the U.S.
Listings per 10k households
12.7
22% below the U.S.
Population, 2025
62,509
+0.3% since 2020

See the clothing and shoe stores around any address in the Carlsbad-Artesia area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 30 clothing and shoe stores in the Carlsbad-Artesia area. 8 of them (27%) are chain locations, against 44% across the U.S. That comes to 12.7 for every 10,000 households, 22% below the U.S. rate of 16.2.

Households in the Carlsbad-Artesia area spend about $41.5M a year on clothing, shoes and related services, or $1,757 per household, 15% below the U.S. average. That is about $1.4M of household spending for each store on map listings, 9% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 16 businesses with payroll classed as clothing and shoe stores in the Carlsbad-Artesia area in 2023. That is one for every 1,476 households, against one for every 1,273 across the U.S. Another 37 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $625K has gone to businesses classed as clothing and shoe stores in the Carlsbad-Artesia area.

Between 2020 and 2025, the population of the Carlsbad-Artesia area grew 0.3%, slower than the U.S. (+3.1%). For clothing and shoe stores, the Carlsbad-Artesia area has a Groundwork market score of 50 (upper middle): #271 of 536 scored small-town markets and #3 of 12 scored small-town markets based in New Mexico.

How the Carlsbad-Artesia area compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Carlsbad-Artesia, NM area compared with New Mexico and the U.S.
MeasureCarlsbad-Artesia areaNew MexicoU.S.
Listings per 10k households12.714.116.2
Spending per listing$1.4M$1.2M$1.3M
Households per official establishment1,4761,5741,273
Official establishment growth, 2019–2023n/a−13.4%−12.2%
Population growth, 2020–2025+0.3%+0.3%+3.1%
Spending per household on clothing, shoes and related services$1,757$1,645$2,055
Median household income$78,426$64,059$80,734
Groundwork market score5034

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
201
Annual payroll, 2023
$4.1M
One-person businesses, 2023
37Businesses with no payroll
Map listings, September 2026
308 chain locations
Listings at the U.S. rate for this spending
33The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$625K

SBA-backed loans to businesses classed as clothing and shoe stores in the Carlsbad-Artesia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Carlsbad-Artesia area

Population, 2025 estimate
62,509+0.3% since 2020
Households
23,620
Median age
36.6
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
4,176 sq. mi.
People per square mile
15
Median household income
$78,426+20.1% vs. 2015–2019, before inflation
Average household income
$96,979
Median home value
$212,600
Jobs located here
30,860
Daytime population
65,233Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Carlsbad-Artesia area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing and shoe stores across New Mexico

Every New Mexico market ranked →

The highest-scoring small-town markets in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with the Carlsbad-Artesia area marked.

Top small-town markets in New Mexico

Small-town markets in New Mexico ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Alamogordo, NM59249.8$1.6M+3.7%#190 of 536
2Española, NM51106.4$2.4M−1.0%#258 of 536
3Carlsbad-Artesia, NM503012.7$1.4M+0.3%#271 of 536
4Deming, NM411111.9$1.1M−0.2%#345 of 536
5Las Vegas, NM39117.9$1.8M−3.2%#362 of 536
6Roswell, NM264117.3$863K−2.7%#469 of 536
7Silver City, NM251412.4$1.2M−3.4%#474 of 536
8Gallup, NM242411.2$1.3M−6.1%#478 of 536
9Taos, NM223019.3$823K+0.3%#494 of 536
10Hobbs, NM226425.9$651K+0.2%#497 of 536

Other business types in the Carlsbad-Artesia area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Carlsbad-Artesia, NM area?

The Carlsbad-Artesia area has 30 clothing and shoe stores on map listings as of September 2026. 8 of them (27%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 16 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 37 one-person businesses without payroll.

How much do households in the Carlsbad-Artesia, NM area spend on clothing, shoes and related services?

About $41.5M a year, or $1,757 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 30 clothing and shoe stores on map listings, it comes to $1.4M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 23,620 households in the Carlsbad-Artesia area and national spending patterns by income.

How does the Carlsbad-Artesia, NM area compare with the U.S. for clothing and shoe stores?

The Carlsbad-Artesia area has 12.7 clothing and shoe stores per 10,000 households, 22% below the U.S. rate of 16.2. Spending per store is $1.4M, 9% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Carlsbad-Artesia area would have about 33, against 30 on map listings. There is one business with payroll in the industry for every 1,476 households, against one for every 1,273 across the U.S.

How fast is the Carlsbad-Artesia, NM area growing?

Population estimates put the Carlsbad-Artesia area at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. The median household income in the Carlsbad-Artesia area is $78,426 a year, 3% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carlsbad-Artesia area scores 50 for clothing and shoe stores (upper middle), #271 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Carlsbad-Artesia area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Carlsbad-Artesia area

Screening a site or an acquisition in the Carlsbad-Artesia area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.