Clothing and laundry · Small-town market · New Mexico
Clothing and shoe stores in the Ruidoso, NM area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Ruidoso, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 7 out of 100: Very low
Ranked #534 of 536 scored small-town markets
#12 of 12 scored small-town markets based in New Mexico
- Listings
- 38
- 7 chain locations (18%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.2M
- On clothing, shoes and related services · $1,520 a household
- Spending per listing
- $400K
- 69% below the U.S.
- Listings per 10k households
- 38.0
- 2.4 times the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the clothing and shoe stores around any address in the Ruidoso area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, the Ruidoso area has a Groundwork market score of 7 (very low): #534 of 536 scored small-town markets and #12 of 12 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Households in the Ruidoso area spend about $15.2M a year on clothing, shoes and related services, or $1,520 per household, 26% below the U.S. average. That works out to $400K per store, 69% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 38 clothing and shoe stores on map listings in the Ruidoso area as of September 2026. Of those, 7 are chain locations, or 18%, against 44% across the U.S. That comes to 38.0 for every 10,000 households, 2.4 times the U.S. rate of 16.2.
In 2023, official counts showed 14 businesses with payroll in the Ruidoso area classed as clothing and shoe stores. That is one for every 714 households, against one for every 1,273 across the U.S. Population estimates put the population change in the Ruidoso area from 2020 to 2025 at −2.3%, against +3.1% for the U.S.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.0 | 14.1 | 16.2 |
| Spending per listing | $400K | $1.2M | $1.3M |
| Households per official establishment | 714 | 1,574 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.4% | −12.2% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,520 | $1,645 | $2,055 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 7 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 86
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 387 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 59 | 24 | 9.8 | $1.6M | +3.7% | #190 of 536 |
| 2Española, NM | 51 | 10 | 6.4 | $2.4M | −1.0% | #258 of 536 |
| 3Carlsbad-Artesia, NM | 50 | 30 | 12.7 | $1.4M | +0.3% | #271 of 536 |
| 4Deming, NM | 41 | 11 | 11.9 | $1.1M | −0.2% | #345 of 536 |
| 5Las Vegas, NM | 39 | 11 | 7.9 | $1.8M | −3.2% | #362 of 536 |
| 6Roswell, NM | 26 | 41 | 17.3 | $863K | −2.7% | #469 of 536 |
| 7Silver City, NM | 25 | 14 | 12.4 | $1.2M | −3.4% | #474 of 536 |
| 8Gallup, NM | 24 | 24 | 11.2 | $1.3M | −6.1% | #478 of 536 |
| 9Taos, NM | 22 | 30 | 19.3 | $823K | +0.3% | #494 of 536 |
| 10Hobbs, NM | 22 | 64 | 25.9 | $651K | +0.2% | #497 of 536 |
| 12Ruidoso, NM | 7 | 38 | 38.0 | $400K | −2.3% | #534 of 536 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry7
- Clothing and shoe stores7
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Ruidoso, NM area?
As of September 2026, map listings count 38 clothing and shoe stores in the Ruidoso area. 7 of them (18%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 14 businesses with payroll classed as clothing and shoe stores in 2023. Another 14 one-person businesses have no payroll, by official counts.
How much do households in the Ruidoso, NM area spend on clothing, shoes and related services?
About $15.2M a year, or $1,520 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 38 clothing and shoe stores on map listings, it comes to $400K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for clothing and shoe stores?
The Ruidoso area has 38.0 clothing and shoe stores per 10,000 households, 2.4 times the U.S. rate of 16.2. Spending per store is $400K, 69% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Ruidoso area would have about 12, against 38 on map listings. There is one business with payroll in the industry for every 714 households, against one for every 1,273 across the U.S.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 7 for clothing and shoe stores (very low), #534 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.