Clothing and laundry · County · New Mexico
Clothing and shoe stores in Luna County, NM
How Luna County, NM compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,500 of 2,087 scored counties
#7 of 22 scored counties in New Mexico
- Listings
- 11
- 5 chain locations (45%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $12.3M
- On clothing, shoes and related services · $1,330 a household
- Spending per listing
- $1.1M
- 12% below the U.S.
- Listings per 10k households
- 11.9
- 27% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the clothing and shoe stores around any address in Luna County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 clothing and shoe stores in Luna County. 5 of them (45%) are chain locations, against 44% across the U.S. That is 11.9 per 10,000 households, 27% below the U.S. rate of 16.2.
Households in Luna County spend about $12.3M a year on clothing, shoes and related services, or $1,330 per household, 35% below the U.S. average. Spread across 11 clothing and shoe stores, that is $1.1M per store, 12% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in Luna County was 3 in 2023. That is one for every 3,074 households, against one for every 1,273 across the U.S. Another 13 one-person businesses have no payroll, by official counts.
Population estimates show Luna County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. Luna County scores 37 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,500 of 2,087 scored counties and #7 of 22 scored counties in New Mexico.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 14.1 | 16.2 |
| Spending per listing | $1.1M | $1.2M | $1.3M |
| Households per official establishment | 3,074 | 1,574 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.4% | −12.2% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,330 | $1,645 | $2,055 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 37 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $195K
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 115 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 20 | 3.5 | $5.2M | +6.9% | #36 of 2,087 |
| 2Valencia County, NM | 63 | 22 | 8.0 | $1.9M | +7.2% | #573 of 2,087 |
| 3Doña Ana County, NM | 55 | 75 | 8.8 | $1.7M | +4.1% | #849 of 2,087 |
| 4Otero County, NM | 54 | 24 | 9.8 | $1.6M | +3.7% | #889 of 2,087 |
| 5Rio Arriba County, NM | 47 | 10 | 6.4 | $2.4M | −1.0% | #1,146 of 2,087 |
| 6Eddy County, NM | 43 | 30 | 12.7 | $1.4M | +0.3% | #1,288 of 2,087 |
| 7Luna County, NM | 37 | 11 | 11.9 | $1.1M | −0.2% | #1,500 of 2,087 |
| 8Cibola County, NM | 33 | 8 | 9.4 | $1.5M | −0.6% | #1,613 of 2,087 |
| 9Bernalillo County, NM | 31 | 439 | 15.4 | $1.1M | −1.4% | #1,670 of 2,087 |
| 10San Miguel County, NM | 29 | 11 | 9.2 | $1.6M | −3.2% | #1,735 of 2,087 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry35
- Clothing and shoe stores37
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Luna County, NM?
Luna County has 11 clothing and shoe stores on map listings as of September 2026. 5 of them (45%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 13 one-person businesses without payroll.
How much do households in Luna County, NM spend on clothing, shoes and related services?
About $12.3M a year, or $1,330 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 11 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for clothing and shoe stores?
Luna County has 11.9 clothing and shoe stores per 10,000 households, 27% below the U.S. rate of 16.2. Spending per store is $1.1M, 12% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Luna County would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 3,074 households, against one for every 1,273 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 37 for clothing and shoe stores (lower middle), #1,500 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.