Clothing and laundry · Small-town market · New Mexico
Clothing and shoe stores in the Silver City, NM area
How the Silver City, NM area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #474 of 536 scored small-town markets
#7 of 12 scored small-town markets based in New Mexico
- Listings
- 14
- 7 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.5M
- On clothing, shoes and related services · $1,458 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 12.4
- 23% below the U.S.
- Population, 2025
- 27,252
- −3.4% since 2020
See the clothing and shoe stores around any address in the Silver City area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, the Silver City area has a Groundwork market score of 25 (lower middle): #474 of 536 scored small-town markets and #7 of 12 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 14 clothing and shoe stores in the Silver City area. Chain locations make up 50% of them, against 44% across the U.S. That comes to 12.4 for every 10,000 households, 23% below the U.S. rate of 16.2.
Households in the Silver City area spend about $16.5M a year on clothing, shoes and related services, or $1,458 per household, 29% below the U.S. average. That is about $1.2M of household spending for each store on map listings, 7% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as clothing and shoe stores in the Silver City area: counts under 3 aren’t published. Population estimates show the Silver City area declined 3.4% from 2020 to 2025, against +3.1% for the U.S.
How the Silver City area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Silver City area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.4 | 14.1 | 16.2 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment | n/a | 1,574 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.4% | −12.2% |
| Population growth, 2020–2025 | −3.4% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,458 | $1,645 | $2,055 |
| Median household income | $44,958 | $64,059 | $80,734 |
| Groundwork market score | 25 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 147 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Silver City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Silver City area
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Silver City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with the Silver City area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 59 | 24 | 9.8 | $1.6M | +3.7% | #190 of 536 |
| 2Española, NM | 51 | 10 | 6.4 | $2.4M | −1.0% | #258 of 536 |
| 3Carlsbad-Artesia, NM | 50 | 30 | 12.7 | $1.4M | +0.3% | #271 of 536 |
| 4Deming, NM | 41 | 11 | 11.9 | $1.1M | −0.2% | #345 of 536 |
| 5Las Vegas, NM | 39 | 11 | 7.9 | $1.8M | −3.2% | #362 of 536 |
| 6Roswell, NM | 26 | 41 | 17.3 | $863K | −2.7% | #469 of 536 |
| 7Silver City, NM | 25 | 14 | 12.4 | $1.2M | −3.4% | #474 of 536 |
| 8Gallup, NM | 24 | 24 | 11.2 | $1.3M | −6.1% | #478 of 536 |
| 9Taos, NM | 22 | 30 | 19.3 | $823K | +0.3% | #494 of 536 |
| 10Hobbs, NM | 22 | 64 | 25.9 | $651K | +0.2% | #497 of 536 |
Other business types in the Silver City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry18
- Clothing and shoe stores25
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Silver City, NM area?
There are 14 clothing and shoe stores on map listings in the Silver City area as of September 2026. 7 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in the Silver City area: counts under 3 are left out. Official counts also show 11 one-person businesses without payroll.
How much do households in the Silver City, NM area spend on clothing, shoes and related services?
About $16.5M a year, or $1,458 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 14 clothing and shoe stores on map listings, it comes to $1.2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 11,295 households in the Silver City area and national spending patterns by income.
How does the Silver City, NM area compare with the U.S. for clothing and shoe stores?
The Silver City area has 12.4 clothing and shoe stores per 10,000 households, 23% below the U.S. rate of 16.2. Spending per store is $1.2M, 7% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Silver City area would have about 13, against 14 on map listings.
How fast is the Silver City, NM area growing?
Population estimates put the Silver City area at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. The median household income in the Silver City area is $44,958 a year, 44% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Silver City area scores 25 for clothing and shoe stores (lower middle), #474 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Silver City area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Silver City area
Screening a site or an acquisition in the Silver City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.