Clothing and laundry · County · New Mexico
Clothing and shoe stores in Sierra County, NM
Competitor counts, household spending and official business counts for clothing and shoe stores in Sierra County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,762 of 2,087 scored counties
#12 of 22 scored counties in New Mexico
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.1M
- On clothing, shoes and related services · $1,307 a household
- Spending per listing
- $1.4M
- 12% above the U.S.
- Listings per 10k households
- 9.2
- 43% below the U.S.
- Population, 2025
- 11,395
- −1.4% since 2020
See the clothing and shoe stores around any address in Sierra County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sierra County scores 28 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,762 of 2,087 scored counties and #12 of 22 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Households in Sierra County spend about $7.1M a year on clothing, shoes and related services, or $1,307 per household, 36% below the U.S. average. Spread across 5 clothing and shoe stores, that is $1.4M per store, 12% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Sierra County has 5 clothing and shoe stores on map listings as of September 2026. None of them are chain locations, against 44% across the U.S. That comes to 9.2 for every 10,000 households, 43% below the U.S. rate of 16.2.
Official counts don’t publish a figure for clothing and shoe stores in Sierra County, since they leave out counts under 3. Between 2020 and 2025, the population of Sierra County declined 1.4%, against +3.1% for the U.S.
How Sierra County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sierra County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 14.1 | 16.2 |
| Spending per listing | $1.4M | $1.2M | $1.3M |
| Households per official establishment | n/a | 1,574 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.4% | −12.2% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,307 | $1,645 | $2,055 |
| Median household income | $41,600 | $64,059 | $80,734 |
| Groundwork market score | 28 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for clothing and shoe stores, numbered among those based in New Mexico, with Sierra County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 20 | 3.5 | $5.2M | +6.9% | #36 of 2,087 |
| 2Valencia County, NM | 63 | 22 | 8.0 | $1.9M | +7.2% | #573 of 2,087 |
| 3Doña Ana County, NM | 55 | 75 | 8.8 | $1.7M | +4.1% | #849 of 2,087 |
| 4Otero County, NM | 54 | 24 | 9.8 | $1.6M | +3.7% | #889 of 2,087 |
| 5Rio Arriba County, NM | 47 | 10 | 6.4 | $2.4M | −1.0% | #1,146 of 2,087 |
| 6Eddy County, NM | 43 | 30 | 12.7 | $1.4M | +0.3% | #1,288 of 2,087 |
| 7Luna County, NM | 37 | 11 | 11.9 | $1.1M | −0.2% | #1,500 of 2,087 |
| 8Cibola County, NM | 33 | 8 | 9.4 | $1.5M | −0.6% | #1,613 of 2,087 |
| 9Bernalillo County, NM | 31 | 439 | 15.4 | $1.1M | −1.4% | #1,670 of 2,087 |
| 10San Miguel County, NM | 29 | 11 | 9.2 | $1.6M | −3.2% | #1,735 of 2,087 |
| 12Sierra County, NM | 28 | 5 | 9.2 | $1.4M | −1.4% | #1,762 of 2,087 |
Other business types in Sierra County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry27
- Clothing and shoe stores28
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Sierra County, NM?
Map listings as of September 2026 show 5 clothing and shoe stores in Sierra County. None of them are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Sierra County: counts under 3 are left out. Official counts also show 8 one-person businesses without payroll.
How much do households in Sierra County, NM spend on clothing, shoes and related services?
About $7.1M a year, or $1,307 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 5 clothing and shoe stores on map listings, it comes to $1.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.
How does Sierra County, NM compare with the U.S. for clothing and shoe stores?
Sierra County has 9.2 clothing and shoe stores per 10,000 households, 43% below the U.S. rate of 16.2. Spending per store is $1.4M, 12% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Sierra County would have about 6, against 5 on map listings.
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 28 for clothing and shoe stores (lower middle), #1,762 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Sierra County
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.