Real estate · Metro area · Virginia
Real estate businesses in the Winchester, VA-WV metro area
Competitor counts, household spending and official business counts for real estate businesses in the Winchester, VA-WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #248 of 387 scored metro areas
#5 of 9 scored metro areas based in Virginia
- Listings
- 238
- 13 chain locations (5%)
- Official establishments
- 119
- Businesses with payroll, 2023
- Household spending a year
- $884.7M
- On rent and homeowner costs · $15,935 a household
- Housing spending per listing (U.S. = 100)
- 86
- 14% below the U.S.
- Listings per 10k households
- 42.9
- 11% above the U.S.
- Population, 2025
- 152,332
- +6.5% since 2020
See the real estate businesses around any address in the Winchester metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Winchester metro area comes to about $884.7M a year: $15,935 per household, 4% below the U.S. average. Housing spending per office is 14% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 238 real estate businesses on map listings in the Winchester metro area as of September 2026. Chain locations make up 5% of them, against 6% across the U.S. Per 10,000 households, that is 42.9, 11% above the U.S. rate of 38.5.
In 2023, official counts showed 119 businesses with payroll in the Winchester metro area classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 467 households, against one for every 414 across the U.S. Official counts also show 603 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $691K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Winchester metro area.
Between 2020 and 2025, the population of the Winchester metro area grew 6.5%, faster than the U.S. (+3.1%). For real estate businesses, the Winchester metro area has a Groundwork market score of 44 (lower middle): #248 of 387 scored metro areas and #5 of 9 scored metro areas based in Virginia.
How the Winchester metro area compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Winchester metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.9 | 41.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 86 | 95 | 100 |
| Households per official establishment | 467 | 411 | 414 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +15.8% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $15,935 | $16,844 | $16,661 |
| Median household income | $84,298 | $93,170 | $80,734 |
| Groundwork market score | 44 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 119
- Employees, 2023
- 399
- Annual payroll, 2023
- $22.1M
- One-person businesses, 2023
- 603Businesses with no payroll
- Map listings, September 2026
- 23813 chain locations
- Listings at the U.S. rate for this spending
- 204The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $691K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for real estate businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Kingsport-Bristol, TN-VA | 69 | 239 | 18.3 | 174 | +2.3% | #38 of 387 |
| 1Harrisonburg, VA | 57 | 136 | 27.2 | 127 | +3.5% | #116 of 387 |
| 2Staunton-Stuarts Draft, VA | 50 | 158 | 30.2 | 112 | +3.2% | #182 of 387 |
| 3Blacksburg-Christiansburg-Radford, VA | 48 | 201 | 28.6 | 117 | −0.1% | #197 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 47 | 10,984 | 46.3 | 95 | +3.3% | #217 of 387 |
| 4Richmond, VA | 46 | 2,102 | 39.4 | 95 | +5.5% | #229 of 387 |
| 5Winchester, VA-WV | 44 | 238 | 42.9 | 86 | +6.5% | #248 of 387 |
| 6Lynchburg, VA | 37 | 359 | 34.7 | 96 | +2.9% | #313 of 387 |
| 7Charlottesville, VA | 37 | 395 | 43.7 | 89 | +3.1% | #316 of 387 |
| 8Roanoke, VA | 34 | 464 | 35.3 | 96 | +0.4% | #344 of 387 |
Other business types in the Winchester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Winchester, VA-WV metro area?
As of September 2026, map listings count 238 real estate businesses in the Winchester metro area. 13 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 119 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 603 one-person businesses have no payroll, by official counts.
How much do households in the Winchester, VA-WV metro area spend on rent and homeowner costs?
About $884.7M a year, or $15,935 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). For the 238 real estate businesses on map listings, housing spending per office is 14% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.
How does the Winchester, VA-WV metro area compare with the U.S. for real estate businesses?
The Winchester metro area has 42.9 real estate businesses per 10,000 households, 11% above the U.S. rate of 38.5. The index of housing spending per office is 86, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Winchester metro area would have about 204, against 238 on map listings. There is one business with payroll in the industry for every 467 households, against one for every 414 across the U.S.
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 44 for real estate businesses (lower middle), #248 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Winchester metro area
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.