Groundwork

Auto · Metro area · Virginia

Collision repair and body shops in the Winchester, VA-WV metro area

The collision repair and body shops in the Winchester, VA-WV metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #64 of 381 scored metro areas
#4 of 9 scored metro areas based in Virginia

Listings
13
3 chain locations (23%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$57.2M
On vehicle maintenance and repairs · $1,030 a household
Spending per listing
$4.4M
43% above the U.S.
Listings per 10k households
2.3
26% below the U.S.
Population, 2025
152,332
+6.5% since 2020

See the collision repair and body shops around any address in the Winchester metro area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on vehicle maintenance and repairs in the Winchester metro area comes to about $57.2M a year: $1,030 per household, 8% above the U.S. average. That works out to $4.4M per shop, 43% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

The Winchester metro area has 13 collision repair and body shops on map listings as of September 2026. Of those, 3 are chain locations, or 23%, against 14% across the U.S. That comes to 2.3 for every 10,000 households, 26% below the U.S. rate of 3.1.

The official count of businesses with payroll classed as automotive body, paint and interior repair in the Winchester metro area was 15 in 2023. That is one for every 3,701 households, against one for every 3,689 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as automotive body, paint and interior repair in the Winchester metro area.

Population estimates put the population change in the Winchester metro area from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). For collision repair and body shops, the Winchester metro area has a Groundwork market score of 69 (upper middle): #64 of 381 scored metro areas and #4 of 9 scored metro areas based in Virginia. That puts it in the top quarter of metro areas.

How the Winchester metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Winchester, VA-WV metro area compared with Virginia and the U.S.
MeasureWinchester metro areaVirginiaU.S.
Listings per 10k households2.32.53.1
Spending per listing$4.4M$3.9M$3.1M
Households per official establishment3,7014,2773,689
Official establishment growth, 2019–2023n/a+0.6%−0.8%
Population growth, 2020–2025+6.5%+2.8%+3.1%
Spending per household on vehicle maintenance and repairs$1,030$968$958
Median household income$84,298$93,170$80,734
Groundwork market score6970

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
132
Annual payroll, 2023
$8.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
133 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$50K

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Winchester metro area

Population, 2025 estimate
152,332+6.5% since 2020
Households
55,520
Median age
42.2
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,063 sq. mi.
People per square mile
138
Median household income
$84,298+25.7% vs. 2015–2019, before inflation
Average household income
$109,182
Median home value
$355,400
Jobs located here
64,511
Daytime population
143,084Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Winchester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for collision repair and body shops, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Charlottesville, VA80182.0$4.9M+3.1%#10 of 381
2Richmond, VA741212.3$4.3M+5.5%#34 of 381
3Staunton-Stuarts Draft, VA7291.7$5.6M+3.2%#43 of 381
4Winchester, VA-WV69132.3$4.4M+6.5%#64 of 381
Washington-Arlington-Alexandria, DC-VA-MD-WV635742.4$3.7M+3.3%#107 of 381
Kingsport-Bristol, TN-VA61312.4$3.9M+2.3%#120 of 381
5Virginia Beach-Chesapeake-Norfolk, VA-NC601562.2$4.1M+0.9%#127 of 381
6Harrisonburg, VA44193.8$2.8M+3.5%#241 of 381
7Blacksburg-Christiansburg-Radford, VA43213.0$3.2M−0.1%#247 of 381
8Roanoke, VA41332.5$3.7M+0.4%#253 of 381

Other business types in the Winchester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in the Winchester, VA-WV metro area?

Map listings as of September 2026 show 13 collision repair and body shops in the Winchester metro area. 3 of them (23%) are chain locations. The listings count collision repair and auto body shops. Official counts show 15 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Winchester, VA-WV metro area spend on vehicle maintenance and repairs?

About $57.2M a year, or $1,030 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 13 collision repair and body shops on map listings, it comes to $4.4M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.

How does the Winchester, VA-WV metro area compare with the U.S. for collision repair and body shops?

The Winchester metro area has 2.3 collision repair and body shops per 10,000 households, 26% below the U.S. rate of 3.1. Spending per shop is $4.4M, 43% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Winchester metro area would have about 19, against 13 on map listings. There is one business with payroll in the industry for every 3,701 households, against one for every 3,689 across the U.S.

How fast is the Winchester, VA-WV metro area growing?

Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 69 for collision repair and body shops (upper middle), #64 of 381 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Winchester metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Winchester metro area

Screening a site or an acquisition in the Winchester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.