Clothing and laundry · Metro area · Virginia
Clothing, shoe and laundry businesses in the Winchester, VA-WV metro area
How the Winchester, VA-WV metro area compares with other metro areas and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #118 of 387 scored metro areas
#5 of 9 scored metro areas based in Virginia
- Listings
- 109
- 53 chain locations (49%)
- Official establishments
- 56
- −10.2% since 2019
- Household spending a year
- $111.7M
- On clothing, shoes and related services · $2,012 a household
- Spending per listing
- $1M
- 16% above the U.S.
- Listings per 10k households
- 19.6
- 16% below the U.S.
- Population, 2025
- 152,332
- +6.5% since 2020
See the clothing, shoe and laundry businesses around any address in the Winchester metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 109 clothing, shoe and laundry businesses in the Winchester metro area. Of those, 53 are chain locations, or 49%, against 37% across the U.S. That comes to 19.6 for every 10,000 households, 16% below the U.S. rate of 23.3.
At $2,012 per household (2% below the U.S. average), households in the Winchester metro area spend about $111.7M a year on clothing, shoes and related services. That is about $1M of household spending for each business on map listings, 16% above the U.S. figure of $880K.
Official counts show 56 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Winchester metro area in 2023, down 10.2% from 2019. That is one for every 991 households, against one for every 1,008 across the U.S. Official counts also show 99 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $953K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Winchester metro area.
Population estimates show the Winchester metro area grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Winchester metro area scores 62 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #118 of 387 scored metro areas and #5 of 9 scored metro areas based in Virginia.
How the Winchester metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 19.4 | 23.3 |
| Spending per listing | $1M | $1.1M | $880K |
| Households per official establishment | 991 | 1,045 | 1,008 |
| Official establishment growth, 2019–2023 | −10.2% | −14.1% | −12.0% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,012 | $2,176 | $2,055 |
| Median household income | $84,298 | $93,170 | $80,734 |
| Groundwork market score | 62 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56−10.2% over the period
- Employees, 2023
- 692
- Annual payroll, 2023
- $11.8M
- One-person businesses, 2023
- 99Businesses with no payroll
- Map listings, September 2026
- 10953 chain locations
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $953K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for clothing, shoe and laundry businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Staunton-Stuarts Draft, VA | 73 | 68 | 13.0 | $1.4M | +3.2% | #41 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 68 | 4,896 | 20.6 | $1.2M | +3.3% | #65 of 387 |
| 2Richmond, VA | 68 | 1,065 | 20.0 | $1M | +5.5% | #73 of 387 |
| 3Blacksburg-Christiansburg-Radford, VA | 65 | 105 | 14.9 | $1.2M | −0.1% | #91 of 387 |
| 4Charlottesville, VA | 63 | 190 | 21.0 | $1M | +3.1% | #107 of 387 |
| 5Winchester, VA-WV | 62 | 109 | 19.6 | $1M | +6.5% | #118 of 387 |
| 6Harrisonburg, VA | 58 | 85 | 17.0 | $1.1M | +3.5% | #136 of 387 |
| 7Lynchburg, VA | 57 | 182 | 17.6 | $1M | +2.9% | #152 of 387 |
| Kingsport-Bristol, TN-VA | 48 | 244 | 18.6 | $903K | +2.3% | #219 of 387 |
| 8Virginia Beach-Chesapeake-Norfolk, VA-NC | 44 | 1,529 | 21.6 | $920K | +0.9% | #247 of 387 |
Other business types in the Winchester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry62
- Clothing and shoe stores63
- Laundromats52
- Dry cleaners52
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Winchester, VA-WV metro area?
The Winchester metro area has 109 clothing, shoe and laundry businesses on map listings as of September 2026. 53 of them (49%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 56 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 10.2% from 2019. Another 99 one-person businesses have no payroll, by official counts.
How much do households in the Winchester, VA-WV metro area spend on clothing, shoes and related services?
About $111.7M a year, or $2,012 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 109 clothing, shoe and laundry businesses on map listings, it comes to $1M per business. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.
How does the Winchester, VA-WV metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Winchester metro area has 19.6 clothing, shoe and laundry businesses per 10,000 households, 16% below the U.S. rate of 23.3. Spending per business is $1M, 16% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Winchester metro area would have about 127, against 109 on map listings. There is one business with payroll in the industry for every 991 households, against one for every 1,008 across the U.S. The official count fell 10.2% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 62 for clothing, shoe and laundry businesses (upper middle), #118 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Winchester metro area
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.