Groundwork

Food and drink · Metro area · Virginia

Sit-down restaurants in the Winchester, VA-WV metro area

How the Winchester, VA-WV metro area compares with other metro areas and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #164 of 387 scored metro areas
#3 of 9 scored metro areas based in Virginia

Listings
322
114 chain locations (35%)
Official establishments
116
−3.3% since 2019
Household spending a year
$225.2M
On food away from home · $4,057 a household
Spending per listing
$699K
5% above the U.S.
Listings per 10k households
58.0
5% below the U.S.
Population, 2025
152,332
+6.5% since 2020

See the sit-down restaurants around any address in the Winchester metro area

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Winchester metro area spend about $225.2M a year on food away from home, or $4,057 per household, in line with the U.S. average. Spread across 322 sit-down restaurants, that is $699K per restaurant, 5% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

The Winchester metro area has 322 sit-down restaurants on map listings as of September 2026. Of those, 114 are chain locations, or 35%, against 29% across the U.S. That is 58.0 per 10,000 households, 5% below the U.S. rate of 61.3.

Official counts show 116 businesses with payroll classed as full-service restaurants in the Winchester metro area in 2023, down 3.3% from 2019. That is one for every 479 households, against one for every 500 across the U.S. Official counts list 14 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $4.5M have gone to businesses classed as full-service restaurants in the Winchester metro area.

Population estimates put the population change in the Winchester metro area from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). The Winchester metro area scores 53 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #164 of 387 scored metro areas and #3 of 9 scored metro areas based in Virginia.

How the Winchester metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Winchester, VA-WV metro area compared with Virginia and the U.S.
MeasureWinchester metro areaVirginiaU.S.
Listings per 10k households58.057.161.3
Spending per listing$699K$765K$664K
Households per official establishment479470500
Official establishment growth, 2019–2023−3.3%+2.1%+1.5%
Population growth, 2020–2025+6.5%+2.8%+3.1%
Spending per household on food away from home$4,057$4,372$4,070
Median household income$84,298$93,170$80,734
Groundwork market score5366

Official counts and lending

Businesses

Official establishments, 2019 to 2023
116−3.3% over the period
Employees, 2023
2,289
Annual payroll, 2023
$59M
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
322114 chain locations
Listings at the U.S. rate for this spending
339The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$4.5M

SBA-backed loans to businesses classed as full-service restaurants in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Winchester metro area

Population, 2025 estimate
152,332+6.5% since 2020
Households
55,520
Median age
42.2
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,063 sq. mi.
People per square mile
138
Median household income
$84,298+25.7% vs. 2015–2019, before inflation
Average household income
$109,182
Median home value
$355,400
Jobs located here
64,511
Daytime population
143,084Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Winchester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

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Sit-down restaurants across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for sit-down restaurants, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Washington-Arlington-Alexandria, DC-VA-MD-WV6615,31664.5$796K+3.3%#74 of 387
1Staunton-Stuarts Draft, VA5924146.1$783K+3.2%#117 of 387
2Richmond, VA583,03456.9$733K+5.5%#126 of 387
3Winchester, VA-WV5332258.0$699K+6.5%#164 of 387
4Lynchburg, VA5050749.0$723K+2.9%#189 of 387
Kingsport-Bristol, TN-VA4660746.4$712K+2.3%#220 of 387
5Charlottesville, VA4559665.9$662K+3.1%#230 of 387
6Blacksburg-Christiansburg-Radford, VA4035450.4$712K−0.1%#273 of 387
7Virginia Beach-Chesapeake-Norfolk, VA-NC404,14958.7$684K+0.9%#274 of 387
8Roanoke, VA3669152.5$691K+0.4%#296 of 387

Other business types in the Winchester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many sit-down restaurants are in the Winchester, VA-WV metro area?

Map listings as of September 2026 show 322 sit-down restaurants in the Winchester metro area. 114 of them (35%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 116 businesses with payroll classed as full-service restaurants in 2023, down 3.3% from 2019. Official counts also show 14 one-person businesses without payroll.

How much do households in the Winchester, VA-WV metro area spend on food away from home?

About $225.2M a year, or $4,057 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 322 sit-down restaurants on map listings, it comes to $699K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.

How does the Winchester, VA-WV metro area compare with the U.S. for sit-down restaurants?

The Winchester metro area has 58.0 sit-down restaurants per 10,000 households, 5% below the U.S. rate of 61.3. Spending per restaurant is $699K, 5% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Winchester metro area would have about 339, against 322 on map listings. There is one business with payroll in the industry for every 479 households, against one for every 500 across the U.S. The official count fell 3.3% from 2019 to 2023, against +1.5% for the U.S.

How fast is the Winchester, VA-WV metro area growing?

Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 53 for sit-down restaurants (upper middle), #164 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Winchester metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in the Winchester metro area

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.